ReturnPath: Umfrage unter europäischen E-Mail-Marketern

ReturnPath, seines Zeichens Spezialist für E-Mail-Zustellung und Betreiber von Sender Score veranstaltet aktuell eine Benchmark-Umfrage unter europäischen E-Mail-Marketern:

(…) quick survey about email marketing (just 12 questions). The results will help benchmark marketer practices and understandings around email delivery and response.

Zur Umfrage (12 Fragen, ca. 5 Minuten):…)aV8p0_2baYevg_3d_3d

Belohnt wird die Teilnahme mit der Zusendung der Ergebnisse nach erfolgter Auswertung. ;-)

(Via BeRelevant!)

PS: Btw interessante Unterteilung/Bezeichnung der Opt-In-Modi, die mir bis dato auch noch nicht untergekommen ist:

Soft opt-in collects email address for another purpose (e.g.: purchase) at which time the address is added to the marketing file. This is often a pre-checked box.

Active opt-in collects email address when the subscriber actively types it in and ticks “submit”.

Double opt-in collects email address through an active opt in, and then requires a second or double confirmation via reply to an email sent to that address.

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