MarketingSherpa: Marketing Wisdom for 2009

Marketing Wisdom for 2009 (Quelle: MarketingSherpa.com)

Marketing Wisdom for 2009 (Quelle: MarketingSherpa.com)

MarketingSherpa veröffentlich nun seit 7 Jahren alljährlich den “Wisdom Report“, in dem Leser über ihre spannendsten Ereignisse und Lektionen im vorangegangenen Online-Marketing-Jahr berichten. So gibt es auch dieses Jahr wieder einige sehr lesenswerte Anekdoten aus den Bereichen

  • E-Mail,
  • Web 2.0,
  • SEM/SEO,
  • Mobile Marketing,
  • Landing-Page- und Website-Gestaltung,
  • B2B,
  • Lead-Generierung,
  • Videos

… und mehr.

Ein Auszug zum Thema E-Mail:

  • J. M. Lucero / INNOVA: “Keep it simple, personal

    (…) when thinking of email, it’s not only about graphics; it’s about the message and personalizing it as much as you can.

  • D. Sparks / EXEROS: “Stay outside the box

    (…) instead, we stretched and doubled our release pick-up with: “Exeros rocks the data modelling world by adding profiling capabilities to ca.”. (…)

  • L. Kirby / Leppert Business Systems: “Personal anecdotes increase readership”

    (…) readership increased since we started adding in client-focused anecdotes about cases we have encountered in serving our clients (…)

Zum Download:
http://www.marketingsherpa.com/Wisdom2009.pdf
(pdf, 50 Seiten, 910kb)

Die Exemplare der vergangenen Jahre sind nicht weniger lesenswert; Download:
http://wisdom.marketingsherpa.com/

(Via NicoZorn.com)

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