GetElastic: 5 Tipps fürs Testen von E-Mails

Linda Bustos vom kanadischen E-Commerce-Dienstleister Elastic Path verrät in ihrem Get Elastic-Blog in einem 10-minütigen Präsentationsvideo einige Tipps und Tricks plus nützliche Links zum sinnvollen Testen von werblichen E-Mails:

[vodpod id=Groupvideo.2298741&w=425&h=350&fv=]

Inhalt:

  1. Haupt-Unterschiede fokussieren (Makro- vs. Mikrovariablen)
  2. 5:00 min: Segmentieren
  3. 7:15 min: Passende Landingpages nutzen
  4. 8:00 min: Offline-Conversions verfolgen
  5. 8:35 min: Testen, testen, testen…

(Via BeRelevant!)

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