Monthly Archives: August 2013

Email volumes by Email Service Provider (ESP)?

email-magnitudeHave you heard of “dmexco“? It’s the biggest digital marketing fair in Germany, which takes place from 18 to 19 September 2013 in Cologne. The organizer expects more than 24,000 people visiting the 720 exhibitors. There will of course be many Email Service Providers (ESPs), each one competing for attention with new features and know-how…

For prospects looking for an emailing software, one of many indicators of ESP expertise seems to be monthly of yearly email volume. An ESP, who claims to be responsible for 3 billion emails per month, is thought to be more developed and experienced than one, who sends just 1 billion. The conclusion doesn’t necessarily have to be true. Anyway, the numbers show up on exhibition stands and on brochures for a reason.

Do we have means to verify them? Continue reading

Open rates – what about accuracy?

Open rates are a basic measure of email marketing success. However, there are (at least) two problems with them: accuracy and standardization. Continue reading

All-clear: Tabbed Gmail doesn’t affect (my) click rates. What about yours?

Did you notice some alarmism lately? Gmail introduced a new inbox, which auto-sorts emails into tabs. Marketers fear, their emails become less visible and response rates drop now that they are filed under a promotions tab. After all, Gmail is one of the two biggest email providers. (The other one is good old

So… do those marketers have a reasonable concern? Continue reading