Monthly Archives: October 2013

Email volumes on the rise

Christmas is coming. With the holiday season, it’s the same procedure as every year: Email volumes tend to reach new highs. However, this doesn’t necessarily apply to all markets.

Can you guess which one of the following two area graphs shows German senders, and which one shows email senders from the United States? Email volumes in Germany and the US over time Explore more details using two interactive charts: Continue reading

Email benchmarks?! Forget about them

MailerMailer recently published their 2013 email marketing metrics report. Among other things, it lists email benchmarks like click rates, open rates, click-to-open rates and bounce rates by industry. Compare yourself: Continue reading