Monthly Archives: May 2014

After 1999 days of blogging about email, it’s time to thank 9 content marketing tools

Today is my 1999th day of email marketing blogging – the “hello world” posting came out on 1 December 2008. Who would have thought back then that I turned a hobby into profession?

Now, a bit more than 1000 postings on & (and even a > 900 pages book) later, it’s high time to do some shout outs to the “MacGyvers”. I mean to those people who invented my tools of the trade, the content marketers Swiss Army knife.

Some of which are, in no particular order, free & ready for you to install: Continue reading

Email stats on the test stand: typefaces, message weights, mobile readiness & more

I already talked about why I don’t like many email marketing benchmarks and statistics: they too often turn out to be just easy pieces of PR without aiding anyone but the publisher. Marketers crave for quick wins, thus those stats fall on good soil. However, can they keep up against a reality check? I thought I’d check and discuss eight “facts” with you, on which I stumbled in the last weeks: Continue reading