The 100 most-read email marketing stories of 2017

Whew, much has happened in the past year. There’s more GIFs, more #emailgeeks, more emojis, more artificial intelligence, more automation, more crosschannel, more customization, more privacy awareness (“GDPR”), more money, more emails, more interactivity in them and so on. In these turbulent times some even forgot to renew their internet domain.

Time to lean back and decelerate a bit. A brief year in review might be just right for this. Therefore I had a look at which newsletter articles (archive) were clicked most frequently. Below you will find the top 100 – enjoy.

Top 100 email articles of 2017:

  1. The Newest Email Design Trends of 2017 – My wife, parents, in-laws, and friends ask me why I spend so much time analyzing…
  2. 7 Inspiring Automation Emails – Email automation is not the panacea for email marketing that many articles seem …
  3. Emoji… or eNOji? What science says about subject lines – While the emoji is by no means the only way the digital age has changed the way …
  4. Gamification in Emails – Take a behavior-based approach if you wish to tread on the path of gamification….
  5. Examples of 4 Automated Email Campaigns Every Online Retailer Should Send in 2017 – ehavioural emails can generate millions in online sales yet most retailers strug…
  6. 19 Beautiful Welcome Email Examples That Inspire You! – That’s why you must make your welcome emails great. Welcome email helps to acqui…
  7. Zen and the Art of the Email Subject Line – We’ve analyzed millions of email experiments that incorporate everything from la…
  8. Email marketing trends 2018 – Email marketing continues to be a vital communications channel with the DMAs lat…
  9. Email Design Trends for 2017 – It’s that time of the year when every email users’ inbox is flooded with diverse…
  10. 6 Email Marketing & Automation Predictions for 2018 – The marketing funnel as we know it is over. But marketers need not despair. A ne…
  11. Digital Design Trends You Need To Use in 2017 – Many factors influence the latest digital design trends; from new design instrum…
  12. The Poison Pen: Email Subject Lines To Avoid – Want to drive opens and click-throughs to your email? Avoid anything that smacks…
  13. 10 Email Subject Lines That Drive Sales – The best way to ensure your email is opened and your content is seen is with a s…
  14. 15 Unique Ways to Use Animated GIFs in Email – Marketers increasingly choose animated GIFs to create email communications. But …
  15. Psychology of Email Marketing: 7 Examples for Better Sales – Why does it seem that no matter what you do, your email marketing campaigns are …
  16. A Practical Guide On How to Get Out of Gmail’s Promotions Tab – One of the most common reasons why emails are filtered down to the Promotions ta…
  17. 10 eCommerce Emails You Should Be Sending – Automated emails can be set up to trigger when an action is made and at specific…
  18. Most Winning A/B Test Results Are Illusory – Marketers have begun to question the value of A/B testing, asking: ‘Where is my …
  19. Super Mario Bros. game in email – Earlier this year Kristian Robinson (Email Developer/Designer) created a ‘Sonic …
  20. Emoji Use in Email Subject Lines – The emoji of a clinking champagne glass had a 9% read rate on New Year’s, far be…
  21. Troubleshooting Gmail’s responsive design support – Gmail had its biggest update ever last year, adding responsive design and media …
  22. Bulletproof HTML Email Buttons – A New Line-height Based Approach – In this article I am going to put to the test the basic bulletproof button techn…
  23. Designing Marketing Email and Newsletters: UX Research Findings – Changes in Newsletter Usability over Time. Fewer formal subscriptions – Newslett…
  24. 7 Automated Emails Your E-commerce Store Needs to be Sending – With all the hype surrounding social media in recent years, it’s easy to forget …
  25. Top 10 Email Marketing Predictions for 2017 – 1. At least 30% of marketers will have tried embedded video in email by the end …
  26. Email Marketing Benchmarks – You’re busy doing your best to improve your online campaign results. You run A/B…
  27. What to Write in Re-Engagement Emails – That means almost a quarter of your list – your list of valued email subscribers…
  28. 16 Best Email Design Examples – The email marketing isn’t dead. The number of practices to follow for better ema…
  29. Email marketing trends 2018 from experts – Seamless customer experience, GDPR and IA are not just buzz words but your ticke…
  30. 15 Funny Email Subject Lines Begging to Be Opened – Want to surprise and delight your prospects? Or maybe you just desperately need …
  31. Should we stop inlining styles in emails? – Until last year, Gmail was one of the biggest email clients that only supported …
  32. 20 Things Successful Email Marketing Programs Do – While it’s difficult to fail at email marketing, success can be elusive. Shiftin…
  33. Improving Subject Lines: An endless quest using Machine Learning (Series) – In part 1 of this series, we went over the importance of sender performance hist…
  34. Gmail Categories: Analysis of consumer adoption and placement accuracy – Now that four years have passed, we decided to see what impact Gmail’s tabbed in…
  35. How these 11 brands are nailing cart abandonment emails – Cart abandonments lets many brands with a lost opportunity of engaging potential…
  36. 7 Really Good Unsubscribe Pages + Preference Centers – Raise your hand if you’ve ever felt a little hurt from an unsubscribe. Or a thou…
  37. Email Marketing Trends for 2018 – If relevance, quality, and effective content delivery aren’t a part of your mark…
  38. The 10 Best Examples of Awesome Email Newsletter Designs – The old saying about a picture being worth a thousand words goes well beyond the…
  39. Most Popular Email Clients of 2016 – 2016 brought significant changes for the most popular email clients, proving onc…
  40. 8 Promotional Emails That Actually Work – 1. Go beyond the discount The human psyche is a complex entity. When convincing …
  41. 5 Tips For Stand-Out Valentine’s Email Campaigns – Valentine’s Day emails don’t have to be glittery and baby pink to get your point…
  42. Subject Line Benchmarks – Emails with shorter subject lines tend to garner significantly higher open rates…
  43. Adidas apologises for ‘you survived Boston Marathon’ email – Adidas has issued an apology after a marketing email to customers who participat…
  44. Font sizes in email templates: px, % or em? – Q: I’m creating some templates but I wanted to make sure they are mobile first o…
  45. 14 Quick-Tips for Writing Subject Lines – While it may seem like insignificant, the subject line is your email’s first imp…
  46. 7 Ways To Transform Your Transactional Emails In 2017 – Nearly any company engaging in commerce online sends transactional emails, yet t…
  47. Email Subject Lines: Specific Is the New Short – For years now the best practice for writing email subject lines has been “keep i…
  48. What Looking At Billions Of Emails Has Taught Me – Every Friday, I look at a few billion emails. More specifically, I run some stan…
  49. Marketer’s Field Guide to Gmail, Outlook, and Yahoo! – Read the guide to discover: How the world’s largest mailbox providers filter spa…
  50. 14 Email Hacks Every Email Programmer Needs To Know – In Email Marketing, your email has to render well if you want your subscribers t…
  51. The Return on Email Personalization – Revenue contribution from email marketing is up 18 percent year-over-year repres…
  52. Cart Abandonment Messaging Strategies – An optimized cart abandonment strategy is extremely effective with 33%+ of opene…
  53. That weird style issue in Outlook/Office365 – When Outlook.com/Office365 find an A tag without the HREF or with an empty HREF …
  54. 7 Personalization Trends All Marketers Need to Know – Onboarding provides a really important opportunity for a brand to explain its va…
  55. 2017 Email Industry Census – As usual, the Census takes an in-depth look at email practices being adopted, th…
  56. The 2017 State of Email Workflows Report – Some of the key findings from the State of Email Workflows include: Email conten…
  57. When it comes to subject lines does length matter? – Length Does Matter – and longer is (almost) always better. While it is true that…
  58. Hacking HTML Emails with CSS – Kevin breaks down the most innovative techniques used in HTML email today that m…
  59. Why Single Opt-In? Update for EU Customers – We’ve made an important change for MailChimp users located in the European Union…
  60. SVG & co. – the future of images in email (Slidedeck) – GIF est. 1987 Use for: at colours, animations, etc. JPG est. 1992 Use for: gradi…
  61. HTML Email Width – Overcoming the 600px Barrier – The de facto standard for HTML emails’ width is 600 pixels. But why is that? We …
  62. 7 irresistible win-back emails – After the avalanche of holiday emails that bury inboxes, it’s natural for some s…
  63. 3 Keys to Understanding Email Rendering on Android – Google’s Android operating system currently holds over 60% of the market share o…
  64. 5 Applications For AI In Email Marketing – I’ve been involved in what is now called machine learning since the late 1980s. …
  65. ClickMail’s 2017 ESP Selection Guide – Email continues to grow in complexity and therefore capability. Email technology…
  66. Why messages sometimes end up in the Junk folder in Outlook.com even when the sender is on your Safe Senders list – In Outlook.com, occasionally we get a complaint from a user saying that a messag…
  67. Understanding Spam Trap & Sensor Networks – The biggest problem confounding senders today is they have too much data and alm…
  68. This email newsletter raised $300K from its readers in 55 hours – The Hustle has grown to 300,000 subscribers in less than a year, is profitable, …
  69. 8 brilliant email examples from Cyber Monday 2017 – As anyone who works in the wonderful world of email knows, Cyber Monday is kind …
  70. 4 Mistakes In Managing Email Images – Still, to achieve optimal performance, having aesthetically beautiful images wit…
  71. Animated GIFs in Email: Tips, Tricks, and Examples – More and more emails now include an animated GIF. In fact, the use of animated G…
  72. 3 major popup trends to follow in 2018 – Popups are already the best way to collect email addresses. As Head of Customer …
  73. Warmup advice for Gmail – Start small. Gmail recommends starting out with 10 – 20 emails at a time. They m…
  74. Recap: Litmus Live London 2017 – Some really great talks, generating interesting conversation points and ideas ca…
  75. A Snapshot of the Email Professional in 2017 – More than 3,500 marketers completed our State of Email Survey, which closed at t…
  76. Preview Text Hack You May Want to Use in Every Email – This preview text hack uses zero-width non-joiners and non-breaking spaces to cr…
  77. Current Email Program Resourcing Levels Have Many Marketers Feeling Under-Supported and Disrespected – With brands sending more email and investing more in email marketing technology …
  78. How to Protect Your Email List from Bots – We recently announced that we’re going to support single opt-in signups for Mail…
  79. 2016 Contextual Email Marketing Report – How contextual email technology works; Contextual marketing in the email lifecyc…
  80. 14 Best Practices for Email Unsubscribes – The unsubscribe process you use for your email list might not be the most scinti…
  81. The Future of Email Marketing, According To Jordie Van Rijn – Entertainment is another form of teasing. I went to the Efteling amusement park …
  82. 5 Ecommerce Customer Segments to Automate & Engage – Your customer data is a goldmine of information just waiting to be discovered. Y…
  83. Scott’s Cheap Flights – from a small side project to 600,000 subscribers & $4 million annual revenue – Scott’s Cheap Flights is a freemium email-based subscription service where Scott…
  84. Top 10 Tips and Tricks to Stay Out of the Spam Folder – The new version of Top 10 Tips and Tricks to Stay Out of the Spam Folder is brim…
  85. Getting Email Marketing Credit Where Due: Attribution Ideas for Every Business – A few months back, I wrote about using data to determine the timing, content, an…
  86. Understanding differences between corporate and consumer Gmail threats – Every minute, we prevent over 10 million unsafe or unwanted emails from reaching…
  87. The State of Marketing Attribution 2017 – Marketing attribution is an effective tool. But it may be slowing down email gro…
  88. Email Attention Spans Increasing [Infographic] – Mobile phones, Twitter, texting, video games, and other digital era trappings ha…
  89. Video Playback in Email? Comin’ Right Up! – Ever since we added the “email embed” feature in Wistia, people have been asking…
  90. 6 Email Deliverability Questions, Answered – Deliverability can be challenging to understand, but it’s a critical part of a h…
  91. Which email clients play video? – Not all email clients support video playback directly from the message body. In …
  92. How Outlook uses the CSA IP whitelist – So, in terms of the CSA reputation list, the way we use it (or at least the way …
  93. Email subject lines: 5 B.S. “facts” that everyone thinks are true – Between researching, designing, testing and creating Phrasee’s artificial intell…
  94. 10 Brands Show Us How Email Marketing is Done – An essential aspect of nurturing new sales leads is email marketing. It’s a stra…
  95. Fake background in email – My first idea was to use a background image for the stripes. But background imag…
  96. CSS Support Guide for Email Clients – A complete breakdown of the CSS support for the most popular mobile, web and des…
  97. Separate your promotional and transactional email sending – What does “separate” mean? It means making sure your bulk emails comes from one …
  98. Five Ways Email Marketing Will Change In 2017, 2018 – I spend a lot of time looking at new marketing technologies. Over the last 16 ye…
  99. Trends in Email Marketing (and How to Up Your Game by 2018) – A run through the email marketing changes we’re seeing in 2017 and what you can …
  100. The Biggest Email Marketing Trends in 2017 Will Be… – Well, we weren’t really sure. So we asked more than 1,200 email marketers, letti…
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