Monthly Archives: February 2018

German email legislation: opt-in expiration & multichannel opt-ins

Posted on February 27, 2018 by | Leave a comment

The German Federal Court of Justice (Bundesgerichtshof aka BGH) published a ruling, which is interesting in two ways. First, it says a consent usually does not expire over time. And secondly, it is possible for marketers to obtain consent for several channels with only a single checkbox. In the light of the strict jurisdiction, this may come as a surprise to some. Continue reading →

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AMP for Email: Google brings interactive real-time content to Gmail – but reactions are mixed

Posted on February 19, 2018 by | Leave a comment

A few days ago, Google announced a plan to enable “more engaging, interactive, and actionable email experiences” by bringing AMP to email. While interactive email and real-time content are supposedly big trends in the email industry, feedback from developers was modest, to say the least – for good reasons.
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