Privacy

Newsletter & Personal Data

Summary:

  • The information you provide will be transmitted to MailChimp, my email service provider, and stored there in the U.S.(NOTE*);
  • I will never hand out any data of yours to other third parties without your prior permission;
  • I will only use your data to send you my weekly email marketing roundup newsletter;
  • you have a right to demand deletion of you personal data – you can always unsubscribe by clicking the corresponding link in your newsletters (or by sending me an email);
  • you thereby accept me processing personal usage profile information, such as “email opened” or “link clicked” – mainly for aggregated statistical purposes;
  • you have a right to inspect any stored data concerning your person.

(NOTE*) Personal data from the European Union cannot be send to countries outside the European Economic Area unless they guarantee adequate levels of protection, or unless the person consents. The Rocket Science Group LLC, which runs MailChimp, sits in the United States. According to the the European Court of Justice’s judgement in case C-362/14, the United States may – with regards to European standards – not offer an adequate level of protection of personal data due to the authorities. By submitting your email address you neglect that and grant me your consent to store and process all personal data listed below (email address, IP, operating system, email opens, clicks, …) at MailChimp in the US, no matter if authorities like the National Security Agency may be able to access it, too. If you don’t accept that, you cannot subscribe to the newsletter.

I hate spam. I love transparency. Guess just like you do, right? So …
What personal data do I collect? When you subscribe to the newsletter, the server automatically protocols the following personal data of yours:

  1. IP-address of your pc,
  2. its operating system and browser (“useragent”),
  3. referrer data,
  4. geographical information derived from the IP,
  5. date and time,
  6. the email address and
  7. the signup-source (URL, location).

In addition, when you receive an email and interact with it, each time the above plus the following data is registered:

  1. loading of external images (“email open”) and
  2. clicks on any links within the email.

Additional personal data than that may be collected if you provide this information voluntarily.

Why do I need to collect and process those information? Well, for the purpose of

  • enabling the newsletter service,
  • preventing abuse,
  • statistical purposes,
  • aggregated analysis for optimization and
  • tailoring information to your interests.

I have to transfer your data to a technical email service provider in order to send you the newsletter. I use a quite popular service called MailChimp. It is located in the United States and processing your information on my behalf; read their privacy policy here. (There will be no transmission to any other party than MailChimp without your permission.)

Unsubscribe and information: You can always ask me for what personal data is stored to your person. Also contact me if you wish to delete it or block your email. Every newsletter contains an unsubscribe-hyperlink with the title “unsubscribe” (“austragen” in German). It’s located at the bottom of the email. By clicking it and confirming your wish to opt out, all your personal data will be deleted. This is of course free of charge. Alternatively you can send me an email to WeeklyPicks@emailmarketingtipps.de containing a request for deletion, blocking or information. (Please mark the email with a preceding [REQUEST] in the subject so I can easily spot it.)

Website-Tracking: Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).  Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.  Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse Google to use cookies by selecting the appropriate settings on your browser or by installing this browser extension from google.com. Also note that this website uses the Google extension “anonymizeIp()” to cut the last octet from IP address; this helps preventing persons from beeing identified.

Other Website-Cookies

Besides Google Analytics, this blog uses other “cookies” in order to provide a better service to visitors. They are used to prevent displaying banner-ads multiple times to the same visitor for example. They contain no personal information. Again, if you don’t want this website to use cookies, you can delete and disable them in your browser settings.

Comment-Spam: Askimet-plugin

When commenting in this blog, you agree that your IP address will be transmitted to Automattic Inc., 60 29th Street 343, San Francisco, CA 94110-4929, USA* for the purpose of recognizing comment-spam.