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w✩EPiC - Weekly Email Picks #164

" Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the last two weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
       
* discussion Gmail’s New ‘Block’ Option: Pros and Cons for Marketers  tweet
2015-09-25 ... Gmail rolled out new “block” functionality to all Gmail webmail users yesterday, giving consumers yet another option to rid their inboxes of email they don’t want. On the surface, that might not sound like a great thing for marketers, but it’s not as bad as it sounds. [...]
litmus.com    Unsubscribe, Trend, Deliverability

* tactics The Last Bulletproof Button You’ll Ever Need  tweet
2015-09-25 ... Buttons can be one of the most frustrating parts of email development. It has to look great (or at least look like a button) in every single client, because this little colored block is what all your high-conversions dreams are resting on. I built this button to use for our in-house mailings, and I thought I'd share it here. [...]
emailonacid.com    Design, Clickrate

* discussion How to Change ESP's Part 1  tweet
2015-09-23 ... Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the company. This is Part I of a guide of how to change ESPs, from beginning to end, from the perspective of a brand-side marketer who was heavily involved in managing one ESP change and lightly involved in another. [...]
onlyinfluencers.com    ESP

* stats Email Agency Buyer's Guide 2015 [PDF] tweet
2015-09-18 ... The seven email marketing agencies participating in this Relevancy Ring Buyer’s Guide include four that are technology agnostic (Independent Agencies) and three that are divisions within ESPs (Email Service Providers). The four Independent Agencies Include: Alchemy Worx, BrightWave, Merkle and Trendline Interactive. The ESP Agencies Include: Acxiom Impact, Epsilon and Yes Lifecycle Marketing. These companies all serve mid-market and enterprise clients. [...]
brightwave.com    ESP
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Interesting...
 
stats Email Marketing Software Buyer's Guide 2015 (295€/365$)  tweet
2015-09-25 ... The Email Marketing Software Buyer’s Guide 2015 – 2016 is the ideal starting point for selecting a new Marketing Automation or Email marketing software vendor. The guide brings together over 400 data points for an analysis of capabilities, services, and product features of 111 email marketing vendors. To understand what your personal best-fit solution looks like, the data is displayed in a side-by-side lookup table that makes it simple to see which products are best suited to your situation and [...]
emailvendorselection.com    ESP, Literature, Study

discussion How Content and Rendering Affect Deliverability  tweet
2015-09-25 ... The content of your email is the biggest key to communicating your message effectively to subscribers. Countless hours are spent working on wording, catchy slogans, eye-catching images, and creative new approaches to capture your subscribers interest after they open an email. Subscribers are not the only ones reading your email, though. Spam filters read your [...]
returnpath.com    Deliverability

tactics 4 Ways to Grow Your Email List with YouTube  tweet
2015-09-24 ... If you’re producing content for YouTube, you already know the benefits of the platform. Every day, viewers watch hundreds of millions of hours of video content on YouTube – and every year viewing stats increase at an astounding rate. While YouTube is the undeniable King of Video on the Internet, it can still be a bit of a passive experience. If you have a product or service to sell, you need engaged viewers who don’t just watch your content, but act on it as well. [...]
aweber.com    Listbuilding, Video

tactics My Current HTML Email Development Workflow  tweet
2015-09-23 ... Each one of us has our own approach to web development: a preferred editor, some helper tools, a personal project flow, and so on. When we deal with big or complex projects, it is essential to have a clear development path, to both save time and minimize errors. [...]
sitepoint.com    Design

discussion Compliance Insights for MailChimp Pro  tweet
2015-09-22 ... When you’re sending email, reputation is everything. You have a reputation with your subscribers, your From address has a reputation, the IPs you send through have reputations, and every ISP you send to decides for themselves what these reputations are. Even Omnivore has a concept of what each user’s reputation is with MailChimp. Before, only our Compliance team had access to Omnivore’s reputation info. But now, MailChimp Pro users can easily see this reputation for themselves: [...]
mailchimp.com    Deliverability

discussion The world's best abandoned cart email?   tweet
2015-09-22 ... Recently we looked around to find the best automated welcome emails that companies have been sending the past few months. There, we covered the importance of marketing automations and the value of automated welcome emails to your sales cycle. Welcome emails is only one part of the story. Cart abandonment emails is another very common flavour of automated customer engagement campaign. [...]
moosend.com    Automation, Gallery, Conversionrate

strategy A Guide to Email Marketing KPIs [PDF] tweet
2015-09-22 ... If you find these questions difficult to answer, this guide might be just what you need. Read on and find out what key performance indicators (KPI) are. Learn how to align KPIs with your business goals and understand the true meaning behind the numbers. [...]
getresponse.com    Intelligence
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discussion 10 essential elements of an effective welcome email  tweet
2015-09-22 ... Campaign Monitor describes the 10 essential elements of an effective welcome email. Start sending welcome emails to your new subscribers right away. [...]
campaignmonitor.com    Automation, Gallery

discussion Gmail Ads: What's New (And Not New) With This Native Ad Type  tweet
2015-09-22 ... Gmail Ads, formerly known as Gmail Sponsored Promotions, are now a standard part of the AdWords toolbox. Columnist Susan Waldes explains how they work so that you can start taking advantage of them. [...]
marketingland.com    Marketing

strategy Get the 10 Best GIF Email Inspiration from Monks [GFX] tweet
2015-09-22 ... Images are an essential part of an email and adding the element of motion inside can make your email stand out in your subscriber’s inbox. [...]
emailmonks.com    Gallery, Design

tactics Email as Product: How to Deliver Experience and Utility with Recurring Emails [GFX] tweet
2015-09-22 ... Creating great customer experiences is about delivering something useful to each individual customer, when it is actually useful. This is all building a great company is really about: offering something useful to customers, to solve a problem when they need it. [...]
getvero.com    Automation, Gallery, Customization

discussion The rise of the independent email agency   tweet
2015-09-14 ... Last May, as we at The Relevancy Group were in the middle of putting together the first-ever Email Agency Buyer's Guide, I wrote a column on four of the major changes going on in the email marketing landscape. However, there is a fifth change I only mentioned in passing in that write-up, and that's the rise of the independent email agency. This makes our Buyer's Guide -- released just last month -- very timely, as it includes both independent email agencies as well as the agencies of some of the [...]
imediaconnection.com    ESP, Trend


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