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w✩EPiC - Weekly Email Picks #165

" Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
       
* tactics Email Marketing Confessions: How Our Live Twitter Feed Email Imploded  tweet
2015-10-02 ... Here are a few things that you can learn from our mistake: 1. Recognize that your ESP is potentially an active player in how your emails render. In my book, Email Marketing Rules, I talk about how email rendering is affected by a number of factors, including the subscriber’s operating system, email client, web browser (if webmail), and device/screen size, and whether they’ve blocked images or not. Well, this episode makes it clear that your ESP can also affect email function and rendering. Try to [...]
litmus.com    Marketing

* discussion Talking Agile Email Marketing with Movable Ink CEO Vivek Sharma  tweet
2015-10-02 ... Imagine opening an email that pulls in personalized, live, and streaming content, geo-targeted to your exact location. You might think it’s something from science fiction, like the live newspapers in Harry Potter, the Daily Prophet. But actually, it’s agile email, a highly customizable descendant of traditional email. [...]
skyword.com    Customization, Trend

 
Interesting...
 
stats The 2015 email data quality trends report [PDF] tweet
2015-10-02 ... Organizations today collect contact data from as many as four channels. However, over ninety percent (92%) of companies collecting customer and prospect email addresses face challenges when collecting that information. When gathering email from as many disparate sources as there are, organizations will naturally face data management challenges. Despite companies moving increasingly toward automation to complete critical business functions, the human element still plays a large part in handling the [...]
edq.com    Listbuilding, Study, Trend, Deliverability
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strategy E-Mail-Marketing- und CRM-Tools [PDF] tweet
2015-10-02 ... Entscheidend für die Umsetzung von Cross Channel Maßnahmen ist neben dem fachlichen Know How vor allem eines: Die entsprechende Softwarelösung. Bringt sie die benötigten Features und Anbindungsmöglichkeiten nicht mit, sind die Möglichkeiten schnell limitiert. Gleichzeitig begleitet die Lösung die CRM und E-Mail Marketing Manager tagtäglich bei ihrer Arbeit. Stehen bestimmte Funktionen nicht userfreundlich zur Verfügung oder kommen die Verantwortlichen mit dem Tool schlicht „nicht klar“, sind schnell [...]
netnomics.com (translate)    ESP
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discussion Übersicht: Die E-Mail-Agentur-Landschaft in Deutschland  tweet
2015-10-02 ... In der Übersicht finden Sie die wichtigsten deutschsprachigen Agenturen, die sich auf E-Mail-Marketing spezialisiert haben. Einige betreiben fast ausschließlich E-Mail-Marketing, andere haben dazu eine eigene Unit aufgebaut. Es wurden nur Agenturen aufgenommen, die mit mehr als einem der professionellen Versandsysteme Erfahrung haben. [...]
online-marketing-experts.de    ESP

strategy How to Email Your Customers About a Price Increase — and Spur Sales  tweet
2015-10-02 ... [...] It worked. Not one angry response or customers lost (and only 12 unsubscribes). More than that — these pricing increase emails ended up capturing 263% more sales, leading to Appcues’s best month ever. Here’s how they did it. The Email that Boosted Sales by 263% [...]
customer.io    Study

strategy Measuring Engagement for Email Marketing with Microsoft Dynamics CRM [VID] tweet
2015-10-02 ... (Note: This material was originally presented by Chief Customer Officer Matt Wittemann during ClickDimensions' 2015 Idea Conference where you can find a recording of his session.) As a marketer, it's important to understand the level of engagement your audience has with your email. Engagement really means: how much does your audience interact with your emails? How often do they read them? How often do they click on your calls to action? Measuring engagement provides a few key benefits: [...]
clickdimensions.com    Intelligence, Segmentation

tactics How to Use Emotional Subject Lines for Increased Open Rates  tweet
2015-10-02 ... Your subject line is one of the first things list members see when your email appears in their inbox. While there are many different strategies for writing successful subject lines, most of them involve appealing to your audience's feelings. According to the Advanced Marketing Institute, the quality of a headline to evoke emotions can be described by its Emotional Marketing Value, or EMV. Research has revealed a direct correlation between EMV and engagement, suggesting that EMV may be a useful metric [...]
mailermailer.com    Subjectline, Copywriting

tactics #TBT: 2 Advanced Metrics Smart Email Marketers Watch  tweet
2015-10-02 ... Today I wanted to write about 2 of my favorite advanced email marketing metrics: Click Reach and the Value of an Email Address. 1. Click Reach: You’re likely familiar with click-through rate (CTR) and click-to-open rate (CTOR), but click reach is a different animal. CTR and CTOR are measured for a single email message; click reach is measured over a series of messages or, more accurately, over a span of time. [...]
jeannejennings.com    Intelligence, Clickrate

discussion The current, complex, yet straightforward state of email deliverability  tweet
2015-10-02 ... The current state of email deliverability is, well, confusing. On one hand, the way Internet service providers (ISPs) determine email deliverability has quickly become more automated, more complicated, and less personal. ISPs churn hundreds of factors and signals through complex algorithms to determine if a message should reach its target. [...]
dmnews.com    Deliverability

tactics Email Best Practices for Double Opt-Ins that Actually Get the Opt-Ins  tweet
2015-10-02 ... In an age of omni-channel marketing, with marketers integrating social media and email marketing campaigns and digging deep into Big Data, the phrase “double opt-in” sounds a bit, well, old-fashioned. Who’s thinking about that any more? In other words, we’ve got bigger fish to fry these days! But hold on. There’s a little more to [...]
clickmail.com    Listbuilding

stats Subscriber Email Domain and Industry are Major Factors in Email Open Rates [PDF] tweet
2015-10-02 ... ntil today, open rates, traditionally the benchmark metric for email campaign performance, have been a bit of a mystery. A study by Constant Contact -compiled from analysis of the more than 100 billion customer emails sent from Constant Contact in 2014 and 2015— reveals that sending more personalized email campaigns can result in open rates being lifted by nearly 150 percent. [...]
constantcontact.com    Mobile, Openingrate, Study
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discussion Safe Harbour vor dem Aus: Konsequenzen für Unternehmen  tweet
2015-09-29 ... Fällt die Safe Harbour-Regelung, würde das nicht nur US-Cloud-Anbietern die Rechtsgrundlage entziehen, sondern hätte auch Auswirkungen auf die europäische Cloud-Wirtschaft. [...]
futurezone.at (translate)    ESP, Law

tactics Coding for the Beast that is Outlook 2016  tweet
2015-09-29 ... Outlook 2016 is finally here! And we already wish we could send it back for a webkit version. But we can't. So here are a few coding challenges and workarounds to help you reduce the desire to break your keyboard in half and ragequit. You'll notice that many of these were issues with Outlook 2013, so this will be familiar territory for some of you. [...]
emailonacid.com    Design

strategy 7 Growth Hacks For Marketing Automation In ECommerce  tweet
2015-09-29 ... We have been talking about the benefits of marketing automation for quite some time- from why you should adopt it to which tools to use, emphasizing on how automation tools can help capitalize on a lot of opportunities. We have even discussed various ways to use marketing automation for eCommerce. Why so much emphasis on it? [...]
targetingmantra.com    Automation, Gallery, Multichannel

discussion Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting  tweet
2015-09-29 ... Google is on the cusp of rolling out an anticipated and in-demand product feature in AdWords: the ability to upload and target audiences built from advertiser email lists. Customer Match will let advertisers bid and create ads tailored to customer segments in search as well as with YouTube Trueview ads and Gmail ads. Advertisers will be able to upload email lists manually or through the API to AdWords. Emails are matched against Google sign-in emails and anonymized. [...]
searchengineland.com    Customization, Multichannel, Trend

discussion Versandsysteme: Nur jede vierte Lösung für deutsche Unternehmen geeignet  tweet
2015-09-29 ... Die jüngste Entwicklung beim Europäischen Gerichtshof (EuGH) wird auch für E-Mail-Versandlösungen Konsequenzen haben. Jeder vierte ESP unterlässt es, ein Datencenter in der EU zu betreiben. 58 Prozent verzichten auf deutschsprachigen Kundensupport. Aber selbst von den Anbietern, die Software-Oberfläche, Dokumentation oder Support auf Deutsch anbieten, verfügt nur jeder zweite über Versandserver, die auch in Deutschland zertifiziert sind [...]
absatzwirtschaft.de (translate)    ESP, Literature, Study

discussion Gmail deliverability - Find out your actual Gmail reputation  tweet
2015-09-29 ... It’s no secret to email marketers that the major ISPs create reputation scores for email senders and that a good reputation is fundamental to getting delivered to the inbox. Until now you had no way of knowing your Gmail reputation score. Getting to the inbox has felt like ten pin bowling with a curtain in front of the pins. [...]
smartinsights.com    Tool, Deliverability

mobile How the iPhone 6S will affect your Email Marketing  tweet
2015-09-29 ... The Apple geeks were out in force last week for the launch of the iPhone 6s, the latest in its series of market-leading smartphones, which have revolutionised the way we access and consume content. Some of us here at Smart Insights got one on the day, but we must thank Philip Storey for alerting us to the fact that 3D Touch or 'Force touch' would affect how emails are viewed. [...]
smartinsights.com    Design, Mobile, Trend


I <3 blogging
2015-09-30 #connecting: dmexco-Impulse für E-Mail-Marketing im B2B
Die dmexco zog mehr als 43.000 Besucher auf das Kölner Messegelände. Unter dem Motto "Bridging Worlds" führte sie Profis aus Digiconomy, Marketing- und [...]
2015-09-28 Galerie: Die 12 schönsten Newsletter-GIFs der vergangenen Woche
Wie GIF-Animationen dem Newsletter das gewisse Etwas verleihen können, das zeigen die folgenden Fundstücke: [...]



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