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Vom Newsletter-Tool zur Marketing-Suite - Marktuebersicht
2015-10-29 ... Ergänzend zu unserem Software-Guide der 111 Versandlösungen untersucht, haben wir die 36 wichtigsten nach Ihren Schwerpunkten gefragt. Sind sie eher für kleinere, mittlere oder Großunternehmen geeignet? Manche E-Mail-Service-Provider bieten weitgehend automatisierte Standardprozesse zu günstigen Einstiegspreisen: Gut für KMUs (1). Andere bieten die Anpassung kundenspezifischer Schnittstellen an Customer-Relationship-Managment- (CRM), Content-Management- (CMS), ERP- und Shopsysteme an. Nur wenige [...]
email-marketing-forum.de (translate)
ESP
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Email Authentification: What's ARC?
2015-10-29 ... Last week the DMARC group published a proposal called ARC, for Authenticated Received Chain, that is intended to mitigate the damage. What is it, and how likely is it to work? When the DMARC list problems started last year, a frequently proposed workaround was for receivers to whitelist mail from known lists. Large mail providers already have a pretty good idea of where the lists are, so this would be relatively simple to do. Smaller systems might combine their data into shared whitelists. But this [...]
circleid.com
Spam
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Gmail Plans to Use Strict DMARC Policy to Protect Users
2015-10-29 ... Google recently announced they will be moving Gmail to a strict DMARC (Domain-based Message Authentication, Reporting, & Conformance) Policy by June of 2016. According to the DMARC specification, incoming messages must satisfy checks for both the Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF) validation systems. In other words, if a message uses a Gmail "From address," but did not originate on Google's own servers, it will be rejected. [...]
mailermailer.com
Spam, Deliverability
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24 ideas for Black Friday marketing campaigns [GFX]
2015-10-28 ... Two of the biggest shopping days of the year are just around the corner. Did you know that more than 55% of consumers plan to shop in stores and online between Black Friday and Cyber Monday? Even though outdoor retailer REI has announced they are closing on Black Friday, it’s still one of the most revenue driving days of the year for retailers and your email marketing plays a huge role. [...]
campaignmonitor.com
Gallery
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9 can't-miss tips for your Halloween email [GFX]
2015-10-28 ... Are you in the spooky spirit of Halloween this week? Not only is Halloween an especially fun and festive holiday, but businesses increasingly mark it as the start of the busiest shopping season of the year. Halloween-themed emails have been trickling into our inbox all month as brands seize the opportunity to deliver sweet treats and ghostly content to subscribers. But don’t be spooked if you haven’t gotten into the trick-or-treat spirit with your emails yet. We’ve rounded up 9 can’t-miss email tips [...]
beefree.io
Gallery
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[Webinar] Personalization beyond just your [First_Name] [VID]
2015-10-27 ... For the majority of marketers, personalizing an email is simply just using the [first_name] tag. The aim of this webinar was to show people the steps they can take to make their email campaigns much more personal and relevant and therefore successful. This webinar proved hugely popular with over 800 attendees. You can view our slideshow version of the webinar, including attendees live comments via twitter below. [...]
dotmailer.com
Customization, Segmentation
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Holiday Tips #2: Growing Your Reach [PDF]
2015-10-27 ... The consumer we seek is looking for gift ideas. They want gift suggestions for an array of family, friends and even co-workers and they will be researching new products and merchants more than at any other time of the year. This is a critical time for the email marketer to gain new subscribers and ensure a positive and lasting relationship with the consumer. [...]
dotmailer.com
Event, Gallery
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P D F |
Triggered Email: The Killer Conversion App [GFX]
2015-10-27 ... Marketers have been using “spray and pray” tactics for decades. The email equivalents are often called “blasts.” The idea: purchase a large list, push your message to the masses and hope some buckshot hits the target. This form of email marketing is outdated and ineffective. It can backfire. Sending spam can tarnish your reputation and sever more relationships than it builds. [...]
kissmetrics.com
Automation, Gallery
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Helpful data to plan your holiday email schedule
2015-10-27 ... The first hot sheet of the holiday season looks at email by the numbers. Volume in the first two weeks is up 25.5 percent year-over-year across all industries. With this large increase, it’s not surprising that performance metrics have been slightly lower. Marketers need to work smarter, not harder. Analyzing and understanding the data from last year can help make the holiday season bright for your customers. We know this is a busy season, so we’ve done (and in this Holiday Hot Sheet series will [...]
experian.com
Event, Study, Sendtime
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2015-10-27 |
E-Mail-Newsletter mit WhatsApp verknüpfen WhatsApp ist in aller Munde. Keine Frage, die derzeit wohl rund 1.000.000 aktiven Verwender pro Monat, die über den Messenger kommunizieren, beleben die [...] |
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2015-10-26 |
ACTA 2015: E-Mail ist unverzichtbar Vergangenen Dienstag erschien der aktuelle Berichtsband der Allensbacher Computer- und Technik-Analyse (ACTA). Seit 1997 beobachtet ACTA die Akzeptanz und [...] |
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