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w✩EPiC - Weekly Email Picks #169

" Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
       
 
Most clicked articles from last week (scroll down) - good idea?  Yes, good to know    No, info overload  
 
* mobile A First Look at AOL’s Alto Mail App: What Email Marketers Need to Know 
2015-10-29 ... The last time you heard from AOL, it probably sounded something like this. However, at Inbox Love in Mountain View, AOL’s SVP of Communications, Dave McDowell, made a little noise more attune to the 21st century when reintroducing its webmail app, Alto. [...]
litmus.com    Mobile

* tactics Big data is great but don't forget about the small data as well 
2015-10-29 ... Big Data is definitely in vogue at the moment with companies looking to find ways to improve sales and operational efficiency through analysing huge volumes of data searching for industry and commercial patterns. Whilst the expense of such an endeavour may be a little off-putting for some smaller companies, this doesn’t mean you should forget about the potential in your own data and those nuggets of insight you can glean from in-house analysis by getting caught up in the Big Data wave. Understanding [...]
displayblock.com    Intelligence

* strategy Wrap up your Christmas marketing 2015-16 [PDF]
2015-10-27 ... Your first step before planning your email program for the holiday shopping period of November, December and January is to understand what really worked for your business over the last year and in particular over the previous holiday period. [...]
dotmailer.com    Event, Gallery
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Interesting...
 
stats Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving 
2015-10-30 ... Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the email marketing provider, open rates for Black Friday emails were the highest on the Monday and Tuesday preceding Black Friday, but the majority of email campaigns — 33 percent — were sent on Thanksgiving Day and Black Friday. [...]
marketingland.com    Event, Study

tactics 3 Must-Have Triggered Lifecycle Email Campaigns [GFX]
2015-10-30 ... There’s a neat arts event in my Brooklyn neighborhood one weekend every year where local artists open up their studios to the public. You get to see incredible art and talk to artists where their magic happens. This year, as I found out, there were over 300 artists participating. [...]
customer.io    Automation

discussion Vom Newsletter-Tool zur Marketing-Suite - Marktuebersicht 
2015-10-29 ... Ergänzend zu unserem Software-Guide der 111 Versandlösungen untersucht, haben wir die 36 wichtigsten nach Ihren Schwerpunkten gefragt. Sind sie eher für kleinere, mittlere oder Großunternehmen geeignet? Manche E-Mail-Service-Provider bieten weitgehend automatisierte Standardprozesse zu günstigen Einstiegspreisen: Gut für KMUs (1). Andere bieten die Anpassung kundenspezifischer Schnittstellen an Customer-Relationship-Managment- (CRM), Content-Management- (CMS), ERP- und Shopsysteme an. Nur wenige [...]
email-marketing-forum.de (translate)    ESP

tactics 3 Emails to Send Now to Improve Your Holiday Campaign Results [GFX]
2015-10-29 ... The email marketing holiday season will kick into overdrive during the week of Thanksgiving. But before we get to that point, here are three emails that B2C brands should be sending now to get their databases in good shape for a successful holiday season: [...]
litmus.com    Event, Gallery

antispam Email Authentification: What's ARC? 
2015-10-29 ... Last week the DMARC group published a proposal called ARC, for Authenticated Received Chain, that is intended to mitigate the damage. What is it, and how likely is it to work? When the DMARC list problems started last year, a frequently proposed workaround was for receivers to whitelist mail from known lists. Large mail providers already have a pretty good idea of where the lists are, so this would be relatively simple to do. Smaller systems might combine their data into shared whitelists. But this [...]
circleid.com    Spam

antispam Gmail Plans to Use Strict DMARC Policy to Protect Users 
2015-10-29 ... Google recently announced they will be moving Gmail to a strict DMARC (Domain-based Message Authentication, Reporting, & Conformance) Policy by June of 2016. According to the DMARC specification, incoming messages must satisfy checks for both the Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF) validation systems. In other words, if a message uses a Gmail "From address," but did not originate on Google's own servers, it will be rejected. [...]
mailermailer.com    Spam, Deliverability

discussion 24 ideas for Black Friday marketing campaigns [GFX]
2015-10-28 ... Two of the biggest shopping days of the year are just around the corner. Did you know that more than 55% of consumers plan to shop in stores and online between Black Friday and Cyber Monday? Even though outdoor retailer REI has announced they are closing on Black Friday, it’s still one of the most revenue driving days of the year for retailers and your email marketing plays a huge role. [...]
campaignmonitor.com    Gallery

law Anforderungen an wirksame Einwilligungserklärung 
2015-10-28 ... Die Möglichkeit, Kunden und potentielle Kunden per Email oder Telefon über neue Angebote zu informieren und so seinen Kundenstamm aufzubauen oder zu erhalten, ist für viele Unternehmen sehr wichtig, erreicht man über diese Wege doch am kostengümstigsten eine große Anzahl von Kunden. [...]
blogspot.de (translate)    Law

social How to Use Facebook Lead Ads Social Media Examiner 
2015-10-28 ... Do you run lead generation campaigns? Are you familiar with Facebook Lead Ads? By autofilling lead generation forms with user details, Facebook’s lead ads make it easier for people to sign up and receive your offer. In this article you’ll discover how to create lead ads on Facebook. [...]
socialmediaexaminer.com    Listbuilding, Multichannel, Social

tactics 9 can't-miss tips for your Halloween email [GFX]
2015-10-28 ... Are you in the spooky spirit of Halloween this week? Not only is Halloween an especially fun and festive holiday, but businesses increasingly mark it as the start of the busiest shopping season of the year. Halloween-themed emails have been trickling into our inbox all month as brands seize the opportunity to deliver sweet treats and ghostly content to subscribers. But don’t be spooked if you haven’t gotten into the trick-or-treat spirit with your emails yet. We’ve rounded up 9 can’t-miss email tips [...]
beefree.io    Gallery

strategy 5 Ways to Make Your Triggered Emails More Effective This Holiday Season 
2015-10-27 ... Triggered emails are not “set it and forget it”; they are “review and renew.” That’s especially true going into key selling seasons, like retailers are about to do. During November and December, retailers’ transactional emails and triggered emails will be high-performance assets. [...]
litmus.com    Automation, Event

strategy [Webinar] Personalization beyond just your [First_Name] [VID]
2015-10-27 ... For the majority of marketers, personalizing an email is simply just using the [first_name] tag. The aim of this webinar was to show people the steps they can take to make their email campaigns much more personal and relevant and therefore successful. This webinar proved hugely popular with over 800 attendees. You can view our slideshow version of the webinar, including attendees live comments via twitter below. [...]
dotmailer.com    Customization, Segmentation

strategy Holiday Tips #1: Giving the consumer what they want [PDF]
2015-10-27 ... This whitepaper provides proven, practical, and innovative tips and examples for both foundational email marketing principles (that are never out of season) as well as those specifically for gift sales. It was written by marketing consultant and industry speaker, Sundeep Kapur, on behalf of dotmailer. [...]
dotmailer.com    Event, Clickrate
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strategy Holiday Tips #2: Growing Your Reach [PDF]
2015-10-27 ... The consumer we seek is looking for gift ideas. They want gift suggestions for an array of family, friends and even co-workers and they will be researching new products and merchants more than at any other time of the year. This is a critical time for the email marketer to gain new subscribers and ensure a positive and lasting relationship with the consumer. [...]
dotmailer.com    Event, Gallery
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tactics Triggered Email: The Killer Conversion App [GFX]
2015-10-27 ... Marketers have been using “spray and pray” tactics for decades. The email equivalents are often called “blasts.” The idea: purchase a large list, push your message to the masses and hope some buckshot hits the target. This form of email marketing is outdated and ineffective. It can backfire. Sending spam can tarnish your reputation and sever more relationships than it builds. [...]
kissmetrics.com    Automation, Gallery

tactics Helpful data to plan your holiday email schedule 
2015-10-27 ... The first hot sheet of the holiday season looks at email by the numbers. Volume in the first two weeks is up 25.5 percent year-over-year across all industries. With this large increase, it’s not surprising that performance metrics have been slightly lower. Marketers need to work smarter, not harder. Analyzing and understanding the data from last year can help make the holiday season bright for your customers. We know this is a busy season, so we’ve done (and in this Holiday Hot Sheet series will [...]
experian.com    Event, Study, Sendtime

tactics [Recording] Driving Engagement with Compelling Email and Imagery  [VID]
2015-10-27 ... n this webinar, you’ll learn how incorporating images and other real-time visual content (like social media) into your holiday emails can make an impact and drive engagement and conversions. We’ll also offer tips for dynamically pulling the best images into your emails for the moment of open for an even more relevant experience for your audience. [...]
movableink.com    Design, Customization

discussion CSS Sprites: Interactive emails make inboxes unique and exciting 
2015-10-26 ... You can see the interactive campaign by checking out this link. Originally, we tried using animated GIFs to show the cups filling up. This worked ok, until you went back to one you’d already clicked. Because the image was cached, it wouldn’t rerun the animation, it would just show you a full cup. We achieved what we wanted using CSS animated sprites. [...]
campaignmonitor.com    Design

 
Last Week's Most Clicked...
 

I <3 blogging
2015-10-27 E-Mail-Newsletter mit WhatsApp verknüpfen
WhatsApp ist in aller Munde. Keine Frage, die derzeit wohl rund 1.000.000 aktiven Verwender pro Monat, die über den Messenger kommunizieren, beleben die [...]
2015-10-26 ACTA 2015: E-Mail ist unverzichtbar
Vergangenen Dienstag erschien der aktuelle Berichtsband der Allensbacher Computer- und Technik-Analyse (ACTA). Seit 1997 beobachtet ACTA die Akzeptanz und [...]



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