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The Expert's Guide to Email Marketing [PDF]
2015-11-20 ... You’ve done the batch-and-blast thing. You know how to segment your list to get better results. And you know that getting more in-depth metrics and stats from your campaigns is the key to your future success. It goes without saying that you’ve moved past entry-level solutions. In fact, the distance between you and the majority of the email marketing community is getting wider by the day. And continuing to run the same old entry-level programs is no longer getting you the results you want. [...]
netatlantic.com
Marketing
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P D F |
Troubleshooting iPhone 6 Email Design Challenges
2015-11-20 ... It’s been two months since the newest versions of the iPhone 6 and 6 Plus came out, and I’m still hearing about email display issues that are creating ongoing problems for email marketers. My clients have shown me a variety of snags they’re facing, and I have to admit that after my 5S took a dip in the Atlantic and I upgraded to the 6, I’ve noticed other retailers with sub-par email displays, too. If you’re having problems, take a deep breath. You’re not alone. Here’s what you need to know about [...]
bronto.com
Design, Mobile
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When did the reject happen? After EHLO? After DATA?
2015-11-20 ... Using when the rejection happened is an important part of understanding why a block happened. For instance, if a block happens before DATA, you know that content isn’t relevant, because the ISP never saw the content. If a block happened before Mail From: you know it’s the IP address reputation or configuration. If a block happened after DATA you know you need to look at the whole message. [...]
wordtothewise.com
Deliverability
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Newsletter im Conversion Check
2015-11-20 ... Newsletter sind ein wichtiger Traffic-Kanal, vor allem für die Ansprache von Bestandskunden. Doch in unseren E-Mail Postfächern sammeln sich täglich unglaublich viele Newsletter an. Da bleibt gar nicht die Zeit, alle anzusehen, geschweige denn sich intensiv mit den Inhalten zu beschäftigen. Da unser Gehirn faul ist und Arbeit vermeiden will, schalten wir unwillkürlich unseren Autopiloten ein. Wir lassen uns von impliziten Signalen (Gestaltung, Preissignale, Layout, Typographie, Bildwelten, Headlines, [...]
konversionskraft.de (translate)
Subjectline, Design
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Black Friday and Cyber Monday: Email Subject Line Insights
2015-11-20 ... We provided some volume and engagement data and insights earlier in the week in our post, Black Friday and Cyber Monday – Using Data to Gain Email Insights. Today, we’re expanding on that data with some email subject line analysis. SendGrid’s Victor Amin, Data Scientist, looked at data from Black Friday and Cyber Monday in 2014 to see if there are any takeaways for senders. Below, we’ve provided some of the plots we think are interesting about subject line wording. You can find some potential [...]
sendgrid.com
Subjectline, Study
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Thoughts on SenderScore
2015-11-20 ... Kevin Senne posted over on the Oracle blog about how we need to stop caring about SenderScore and why it’s not as useful a metric as it used to be. I can’t argue with anything he’s said. I think there is way too much focus on IP reputation and SenderScore. There’s so much more to deliverability than just In fact, if you’ve been to any of my recent webinars or talks you will probably have seen some version of this image in my slides: [...]
wordtothewise.com
Deliverability
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Ultimate Guide to Holiday Email [PDF]
2015-11-17 ... You can get great results from email marketing in the holiday season, so long as your campaigns stand out from the crowd. From Thanksgiving through to Boxing Day and beyond, your customers are ready to spend more at this time of year. November and December can account for as much as 40% of a retailer’s annual sales. [...]
adestra.com
Event
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P D F |
The Fold and Email Marketing
2015-11-16 ... The problem with the digital fold. ‘The Fold’ is a term that originates from print, specifically newspapers, where there is an obvious fold; in fact newspapers are almost always folded by default. Editors ended up placing their biggest headlines in the top half so it was the first thing potential buyers would see, in hope to maintain market share and maximising sales. Whereas on a digital device, scrolling comes easily (some people actually enjoy scrolling) so is it really as important for email as it [...]
newzapp.com
Design
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A Fluid Hybrid Design Primer
2015-11-16 ... Fluid hybrid design is on the way to replacing media query-based design as the go-to framework for responsive emails. Also known as "spongy" design, this technique creates emails that look great on almost any device and in almost any email client. No, it doesn't magically turn your email into gold in Lotus Notes 6.5, but come on, we're not magical wish-granting genies here. [...]
emailonacid.com
Design, Mobile
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How to format text-heavy emails for easy reading
2015-11-16 ... While many brands communicate increasingly through visual mediums, using photography, illustration, and video, we’ve noticed a ton of newsletters in our inbox take a different approach. Instead of asking readers to click on an image or link to get the full story, content is placed directly in the email itself, in a “behind the headlines” kind of way. Buzzfeed, Vice, The Skimm, and others have gone this route. Here a look at three examples of text-heavy emails from Mic, Lenny Letter, and BuzzFeed News [...]
beefree.io
Design
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Gmail Clipping: the Four Questions You Need to Ask
2015-11-16 ... A while back Gmail quietly introduced a new feature to their email service known as “clipping”: when an email message starts to get too long, Gmail pulls out the digital scissors and clips it. As of recently, “clipping” has become a lot more impactful due to the proliferation of mobile, the various international email regulations, and the importance of accurately tracking ROI. While this change has largely gone unnoticed and has not generated much media attention, there are a few questions our client [...]
yesmail.com
Design
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