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w✩EPiC - Weekly Email Picks #172

" Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
       
* discussion The Verizon Email Update and the Future Impact to Deliverability 
2015-11-20 ... Last week I received a notification from Verizon telling me that soon they would be deactivating accounts with no login in the last 180 days. That’s only 6 months of inactivity before they shut down addresses, which should bounce at that point. We’re continuously talking about list quality and how that has such a big impact on Deliverability, and how that funnels to your overall campaign success. Here’s another concrete example of why sending email to unengaged people is not a winning proposition. [...]
oracle.com    Listhygiene, Deliverability

* tactics 7 Ways to Use API Integrations in Your Email Campaigns [PDF]
2015-11-20 ... Are you having problems with low click-through rates? Is your customer data siloed and hard to leverage in marketing? Well, APIs can help. In a nutshell, API integrations allow you to unlock your data and add functionality within your emails. They empower the email with fresh data and enrich the user experience. That might sound like a whole lot of buzzwords without any practical application. So let’s dive into six different examples of how businesses can use APIs to create new kinds of email [...]
amazonaws.com    Gallery, Trend
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* strategy 6 Tactics for Holiday Email Marketing Victory 
2015-11-20 ... Brands will be carefully monitoring their competitors’ email programs this holiday season, just as they’ve done in past years. However, they’re increasingly seeing a smaller and smaller portion of what their competitors are actually sending. That’s because of the growing adoption [...]
salesforce.com    Event

 
Interesting...
 
law Datenschutz auf einen Blick: "One-Pager" als Muster für Datenschutzhinweise 
2015-11-20 ... Im Rahmen des Nationalen IT-Gipfels 2015 hat die vom Bundesministerium der Justiz und für Verbraucherschutz und IBMgeleitete Plattform „Verbraucherschutz in der digitalen Welt“ heute ein Muster für Datenschutzhinweise auf nur einer Seite vorgestellt. [...]
bmjv.de (translate)    Law

strategy The Expert's Guide to Email Marketing [PDF]
2015-11-20 ... You’ve done the batch-and-blast thing. You know how to segment your list to get better results. And you know that getting more in-depth metrics and stats from your campaigns is the key to your future success. It goes without saying that you’ve moved past entry-level solutions. In fact, the distance between you and the majority of the email marketing community is getting wider by the day. And continuing to run the same old entry-level programs is no longer getting you the results you want. [...]
netatlantic.com    Marketing
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strategy Black Friday and Cyber Monday Email Marketing Tips 
2015-11-20 ... Here at MailChimp, all we want for the holidays is for you to send beautiful, powerful, and effective marketing emails. With Black Friday and Cyber Monday right around the corner, I thought it would be a good time for some helpful tips from our deliverability team. The TL;DR version goes like so: [...]
mailchimp.com    Event, Study

tactics Troubleshooting iPhone 6 Email Design Challenges 
2015-11-20 ... It’s been two months since the newest versions of the iPhone 6 and 6 Plus came out, and I’m still hearing about email display issues that are creating ongoing problems for email marketers. My clients have shown me a variety of snags they’re facing, and I have to admit that after my 5S took a dip in the Atlantic and I upgraded to the 6, I’ve noticed other retailers with sub-par email displays, too. If you’re having problems, take a deep breath. You’re not alone. Here’s what you need to know about [...]
bronto.com    Design, Mobile

tactics When did the reject happen? After EHLO? After DATA? 
2015-11-20 ... Using when the rejection happened is an important part of understanding why a block happened. For instance, if a block happens before DATA, you know that content isn’t relevant, because the ISP never saw the content. If a block happened before Mail From: you know it’s the IP address reputation or configuration. If a block happened after DATA you know you need to look at the whole message. [...]
wordtothewise.com    Deliverability

tactics Newsletter im Conversion Check 
2015-11-20 ... Newsletter sind ein wichtiger Traffic-Kanal, vor allem für die Ansprache von Bestandskunden. Doch in unseren E-Mail Postfächern sammeln sich täglich unglaublich viele Newsletter an. Da bleibt gar nicht die Zeit, alle anzusehen, geschweige denn sich intensiv mit den Inhalten zu beschäftigen. Da unser Gehirn faul ist und Arbeit vermeiden will, schalten wir unwillkürlich unseren Autopiloten ein. Wir lassen uns von impliziten Signalen (Gestaltung, Preissignale, Layout, Typographie, Bildwelten, Headlines, [...]
konversionskraft.de (translate)    Subjectline, Design

stats Black Friday and Cyber Monday: Email Subject Line Insights 
2015-11-20 ... We provided some volume and engagement data and insights earlier in the week in our post, Black Friday and Cyber Monday – Using Data to Gain Email Insights. Today, we’re expanding on that data with some email subject line analysis. SendGrid’s Victor Amin, Data Scientist, looked at data from Black Friday and Cyber Monday in 2014 to see if there are any takeaways for senders. Below, we’ve provided some of the plots we think are interesting about subject line wording. You can find some potential [...]
sendgrid.com    Subjectline, Study

discussion Thoughts on SenderScore 
2015-11-20 ... Kevin Senne posted over on the Oracle blog about how we need to stop caring about SenderScore and why it’s not as useful a metric as it used to be. I can’t argue with anything he’s said. I think there is way too much focus on IP reputation and SenderScore. There’s so much more to deliverability than just In fact, if you’ve been to any of my recent webinars or talks you will probably have seen some version of this image in my slides: [...]
wordtothewise.com    Deliverability

strategy Ultimate Guide to Holiday Email [PDF]
2015-11-17 ... You can get great results from email marketing in the holiday season, so long as your campaigns stand out from the crowd. From Thanksgiving through to Boxing Day and beyond, your customers are ready to spend more at this time of year. November and December can account for as much as 40% of a retailer’s annual sales. [...]
adestra.com    Event
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law Safe Harbor Entscheidung des EuGH [PDF]
2015-11-16 ... Der Bitkom hat in einer FAQ-Liste die wichtigsten Folgen des Urteils zusammengefasst und gibt den Unternehmen praktische Hinweise, wie sie vorgehen sollten. [...]
bitkom.org (translate)    Law
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discussion The Fold and Email Marketing 
2015-11-16 ... The problem with the digital fold. ‘The Fold’ is a term that originates from print, specifically newspapers, where there is an obvious fold; in fact newspapers are almost always folded by default. Editors ended up placing their biggest headlines in the top half so it was the first thing potential buyers would see, in hope to maintain market share and maximising sales. Whereas on a digital device, scrolling comes easily (some people actually enjoy scrolling) so is it really as important for email as it [...]
newzapp.com    Design

mobile A Fluid Hybrid Design Primer 
2015-11-16 ... Fluid hybrid design is on the way to replacing media query-based design as the go-to framework for responsive emails. Also known as "spongy" design, this technique creates emails that look great on almost any device and in almost any email client. No, it doesn't magically turn your email into gold in Lotus Notes 6.5, but come on, we're not magical wish-granting genies here. [...]
emailonacid.com    Design, Mobile

tactics How to format text-heavy emails for easy reading 
2015-11-16 ... While many brands communicate increasingly through visual mediums, using photography, illustration, and video, we’ve noticed a ton of newsletters in our inbox take a different approach. Instead of asking readers to click on an image or link to get the full story, content is placed directly in the email itself, in a “behind the headlines” kind of way. Buzzfeed, Vice, The Skimm, and others have gone this route. Here a look at three examples of text-heavy emails from Mic, Lenny Letter, and BuzzFeed News [...]
beefree.io    Design

tactics Gmail Clipping: the Four Questions You Need to Ask 
2015-11-16 ... A while back Gmail quietly introduced a new feature to their email service known as “clipping”: when an email message starts to get too long, Gmail pulls out the digital scissors and clips it. As of recently, “clipping” has become a lot more impactful due to the proliferation of mobile, the various international email regulations, and the importance of accurately tracking ROI. While this change has largely gone unnoticed and has not generated much media attention, there are a few questions our client [...]
yesmail.com    Design

 
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