Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!
Greetings from Berlin, Rene Kulka/@lukeAnker |
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Econsultancy Conversion Rate Optimization Report 2015 [PDF] 3.4mb
Find out the types of conversions and measurements organizations are using and the best practices that shape them; Discover the most valuable methods used to improve conversion rates and the methods organizations will be using in the future; Understand how companies are using personalization as part of their CRO efforts and the effect this has on conversions; Benchmark your organization's approach to CRO using the Conversion Maturity Model [...]
hubspot.net
Conversionrate Study
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Spread the L-O-V-E This Valentine's Day
This holiday has a little something for every type of retailer. It’s all about how you pitch it. I’ve seen anti-Valentine’s Day parodies that encourage singles to celebrate themselves. Some even go as far as celebrating their pets (guilty)! In this Millennial Age, where one could argue that technology often replaces organic relationships, the opportunities for marketers are endless. Here are some easy-peasy tips and reminders for making your Valentine’s Day email marketing successful:S [...]
bronto.com
Event
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15 email marketing tips for Valentine’s day
Some people love the Valentine’s Day. Others – don’t. But all of us have to admit, that is a good occasion for sale. Retailers promote it and the customers do not mind to shop cheaper as well. On the contrary, they sweep the shelves like being madly in love! [...]
soundest.com
Event
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Benchmarks and Insights: Click-through Rates, Triggered Messages and Email Newsletters
The 3Q 2015 Email Trends and Benchmark Report was released by Epsilon earlier this month. If you haven’t seen it, it’s worth taking a look at – reading it 3 things struck me. 1. Business-as-Usual Click-through Rates Continue to Decline but Mobile Optimization Alone Isn’t the Reason The average click-through rate on non-triggered (“business as usual”) email messages continued to decline, hitting 3.5% in 3Q 2015. It hasn’t increased quarter-over-quarter since 3Q 2013, two years ago, when it was at 4.5% [...]
onlyinfluencers.com
Automation Study
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Your Top Email Calls To Action (CTAs) Questions, Answered
A/B testing and CTAs are fundamental elements of any successful email marketing program, but there can be a lot of nuance when it comes to getting them right. In our recent webcast, Stellar Email Marketing: A/B Testing & CTAs, our Senior Director of Revenue Marketing, Carly Brantz, and I walked through a bunch of tips on how to do just that. We received a ton of great questions throughout the presentation, but weren’t able to get to all of them live. Since email calls to action and content are my [...]
sendgrid.com
Clickrate
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What to expect in 2016
I don’t always do predictions posts, even though they’re popular. Most years I skip them because I don’t see major changes in the email space. And, I’m not the type to just write a prediction post just to post a prediction. This year, though, I do see changes for everyone in the email space. Most[...]
wordtothewise.com
Deliverability Spam Trend
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New Features Make Lead Ads Better
Lead ads launched just a few months ago to give people a quick way to sign up for information from the businesses they care about. In that short time, advertisers have seen great success, receiving more high quality leads at a fraction of the price compared to other channels. [...]
facebook.com
Listbuilding Social
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Gmail's automatic calendar generator
The app has a feature where it suggest an event based on the content of the email and this can then be added to your calendar. The idea is that you’ll have all of your booking details in one place in your calendar, so you’ll never miss your next event (Venturebeat, Aug 2015)... great in theory, right? This is a brilliant feature and can be really useful for users but only if it picks up the correct information! What's wrong with it? [...]
communicatorcorp.com
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A Guide to CSS Inlining in Email
Email development involves a combination of HTML and CSS, or Cascading Style Sheets. While HTML structures the content and layout of the email, CSS is used to style and format the content—like including link colors and headline fonts. There are three ways to include styles within an email: using external stylesheets, embedded styles, or inline styles. While external stylesheets are a great option for web design, they aren’t the best option for email design—many webmail clients block links to external [...]
litmus.com
Design
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How to Troubleshoot DKIM Alignment Failures
Email authentication is the sender’s best defense against phishing and spoofing. But ultimately, mailbox providers like Gmail, Yahoo!, and Microsoft have the final say in what gets delivered and what does not. Sometimes, legitimate mail streams suffer based on these decisions—and senders are left wondering why authentication failed and what to do about it. Last …
returnpath.com
Spam Deliverability
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7 Preview Text Mistakes and How You Can Fix Them
Preview text is the copy that follows the subject line in many email client inboxes, both mobile and desktop. It’s another tool for recipients to screen their emails and determine which are worthy of an open. This is also provides savvy email marketers an opportunity to stand out in the inbox, engage the recipient, and build brand awareness even if they don’t open. But if you don’t control your preview text, it may harm your open rates. [...]
trendlineinteractive.com
Subjectline
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Email Development Best Practices
If you're new to the world of email, you may find it a bit overwhelming. Modern web coding techniques have little to no support, and people keep telling you to use tables. Well, we're here to tell you the exact same thing. Tables are like Yoda: ancient and hard to understand but very powerful. So get used to them, you must. What follows is a collection of the best advice we have for new email developers, stated as succinctly as possible. [...]
emailonacid.com
Design Trend
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AgilOne's 3rd Annual Retail Marketing Survey [PDF]
Based on responses from 150+ leaders in the industry – we are excited to share with you what retailers are prioritizing in 2016. Comparing these results to our 2014 & 2015 surveys, we hope the insights help you with your 2016 Road-map. Feel free to share & we will see you on our next survey! Click here to Download the [...]
agilone.com
Study
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45 Email Design Tips for 2016
1. Be brief. Think of your email as a teaser. Readers have short attention spans and are increasingly reading on mobile devices on the go. Your email should be a preview of what’s to come when readers tap your call-to-action button and get to your website. 2. Alternate between two email-safe fonts. Using too many fonts can be distracting. Stick with one or two, and use them consistently: try using one font for all headers, for example, and another for body text to improve scan-ability. [...]
beefree.io
Design Trend
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Infographic: 2016 Web Design Trends to Boost Conversions [GFX]
With every new year, we eagerly anticipate the newest trends that emerge in web design. Most of these trends simply have to do with whichever visual style happens to be the most en vogue, but in this case, we at The Deep End have hand-picked the ones we can expect to see in 2016 that we have identified as being the most beneficial in terms of actually converting users. If you use any combination of these trends, (in a way that makes sense for the site in question, of course,) you can count on [...]
thedeependdesign.com
Design Trend
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Email Exchange With A Scammer Turned Into A Hilarious Story
London-based comedian James Veitch spent the last two years replying to spam emails and compiling the often hilarious conversations that ensued. “Dot Con,” a book of these interactions, was published this year and is available on Amazon. “I set up multiple pseudonymous email accounts and began replying to spam,” Veitch told Mashable. “This must have put me on some sort of list because the spam came in a torrent and I replied to as much as I could.” [...]
boredpanda.com
Spam
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