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w✩EPiC - Weekly Email Picks #189

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* Email List Building in the New Era of Email Marketing 
An effective list strategy is crucial to the overall performance of email marketing for small and medium-size businesses (SMBs). But what are the most significant barriers to the success of an email list strategy, and how are SMBs overcoming them? To find out, Campaign Monitor partnered with Ascend2 to field the Email List Strategy Survey and completed interviews with 245 marketing influencers. This guide titled Email List Building in the New Era of Email Marketing exclusively represents the opinions [...]
 campaignmonitor.com        Listbuilding     Study   
 
 
Interesting:
 
Infographic: 21 Ways to Grow Your List [GFX]
Create landing pages: Landing pages are pages on your website used to convert visitors. In fact, 56% of clicks for websites are directed to landing pages, not the home page. Use-opt in content offers: 71% of marketers use content marketing to generate leads. That’s because it’s one of the most effective ways to convert your website visitors. Add opt-in forms to your site: Many case studies have shown that simply using opt-in forms, like the HelloBar, can increase conversion rates by 200-500%. [...]
 eliv8group.com        Listbuilding   
 
Gartner Magic Quadrant: Multichannel Campaign Management 
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email. Capabilities include: Basic campaign management, which includes functions for segmentation, campaign creation, campaign workflow and campaign execution. Advanced analytic functions, which include predictive analytics and campaign optimization. [...]
 gartner.com        ESP     Study   
 
The Perfect E-Receipt: Do’s and Don’ts 
Does the perfect e-receipt really exist? It’s time to explore how brands are doing it and uncover what a perfect receipt should look like. In the time between In the time between my first blog and this, I’ve been astonished to stumble across more examples of e-receipt. I visited Miss Selfridge and the sales assistant asked if I wanted the receipt emailed to me. She took my email address, but just to be safe, I requested for a paper receipt too. Minutes later my phone beeped and there was my e-receipt [...]
 returnpath.com        Automation     Design   
 
How to Get 100k Email Subscribers in 5 Months 
Building an email list can be tough. As we’ve talked about before, we’re hell bent on exposing the efforts and insights of those who have figured out “the secret sauce” in email. We believe this is a worthy cause because there is good evidence email is the most used product on earth, and it’s the channel that more businesses grow by than any other. Yet, it can be annoying to use, get, and send. That’s why we at ReallyGoodEmails.com sat down with Sam Parr and picked his brain on how he went to 100k [...]
 medium.com        Listbuilding     Study   
 
4 Strategies That Bring Customers Back to Buy Again and Again 
Most marketing advice focuses on getting that first purchase from your email subscribers, catalog recipients, mobile shoppers or in-store browsers. However, any retailer will tell you that the first purchase just clears the initial hurdle toward customer loyalty. Bringing your first-time buyers back is a major ecommerce challenge, given how easily shoppers can browse your competitors. You must meet that challenge, however, because repeat customers are generally more profitable and generate higher [...]
 silverpop.com        Automation     Segmentation   
 
Include an Unsubscribe Link in Transactional Emails? 
Should you include an unsubscribe link in every message you send? This post shares tips on how to approach your unsubscribe link strategy. [...]
 sendgrid.com        Unsubscribe     Automation   
 
Email Engagement Increases 12.7% in Q1 2016 
Are you looking to improve the performance of your email marketing campaigns? You must begin by understanding how your current campaigns measure up in order to identify areas of improvement. If you are going to IRCE in June, our strategists can sit down with you to review your company’s email metrics and how they compare to your industry benchmarks. Contact us to learn more and set up and appointment. We collected open rates, click to open rates, conversion rates and average revenue per email [...]
 listrak.com        Automation     Clickrate     Conversionrate     Openingrate     Study   
 
Understanding the technical: Authentication 
How many times have you faced a technical challenge only to solve it by following someone’s tutorial? I’m sure many of us have done it. I know I have. That’s all well and good when you’re trying to figure out how to do something personal. But how do you know if the instructions are right? I’ll tell you a secret, not all of them are correct and others are mostly correct but have some suggestions that can cause problems. Understanding technology means not having to blindly follow technical [...]
 onlyinfluencers.com        Spam     Deliverability   
 
E-Mail Newsletter Report 2016 (Österreich) [PDF] 0.6mb
Das Online Markt- und Meinungsforschungsinstitut Marketagent.com präsentierte heute vor rund 100 Kommunikations- und Marketingexperten den E-Mail Newsletter Report 2016. Die wichtigen Fakten gleich vorweg: Im Schnitt verbringen Herr und Frau Österreicher täglich rund eine Stunde mit der E-Mail-Kommunikation und setzen dabei allen voran auf gmx- und gmail-Adressen. Im Schnitt erhält man pro Woche 70 persönliche E-Mails, 35 Spam-Mails und 28 Newsletter (jeweils der Median). Etwas mehr als 4 von 10 [...]
 marketagent.com    (translate)     Study   
 
The State of Unsubscribing 2016 [PDF] 1.9mb
Most retailers are doing a satisfactory job of managing the unsubscribe process, and some are even delivering an experience that strengthens their brands. However, about 1 in 5 retailers actually falls far short of expectations, creating experiences that can harm their brands and end the customer relationship permanently. The good news, though, is that most of these unworkable unsubscribe processes can be turned into good customer experiences. So, there’s no reason to fear the unsubscribe! [...]
 alchemyworx.com        Unsubscribe     Study   
 
9 welcome emails that had us at “hello” [GFX]
Not only is this welcome note from Fender beautiful and totally on-brand, it’s also packed with value: Along with their online store, they highlight all of the great content on their website, ranging from exclusive performances to a full library of music lessons to their super engaged online community. [...]
 myemma.com        Automation     Design   
 
101+ E-Mail-Marketing Tipps für die perfekte Customer Journey 
101 E-Mail-Marketing Tipps mit konkreten Beispielen und zahlreichen Experten-Kommentaren. Lernen Sie von den Besten, indem Sie die folgende Grafik studieren, die umliegenden Tipps anklicken und von konkreten Beispielen sowie Expertenmeinungen profitieren. [...]
 agnitas.de    (translate)     Subjectline     Copywriting     Design   
 
Now We're Abdicating Email Design to Inbox Providers 
At its core, the job of inbox providers is to protect their users from bad senders. To accomplish this, they have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure. To say they’ve succeeded is an understatement. They’ve been so successful at blocking traditional malicious spam that consumers’ definition of “spam” has changed drastically. As I say in my book, “Irrelevant and unwanted email is the [...]
 litmus.com        Design   
 
SuretyMail Lite - Benefits of SuretyMail without the IP Addresses 
ISIPP SuretyMail is very pleased to announce the offering of a brand new service: SuretyMail Lite! For years we have had businesses asking for this service - a service where we help businesses to get to the inbox, and to assist with their delivery issues - when they don't have their own dedicated IP addresses.
 gettingemaildelivered.com        Deliverability   
 
Return Path Launches Domain-Based Email Certification Solution 
While Return Path’s existing IP address-based whitelist caters to large enterprise senders, the new Domain Certification solution will extend the benefits of Certification to small and mid-sized senders on shared IP addresses. Adding Domain Certification will also benefit senders that already have certified IP addresses by giving them greater flexibility to monitor their email streams. [...]
 returnpath.com        Deliverability   
 
How Gmail's Structured Data (Schema.org) Can Shape The Next Generation of Email Marketing 
Gmail's structured data allows you to add links in the email which can perform actions without asking users to leave their inbox. Find out how you can use it. [...]
 snooptank.com        Design   
 
2016 State of Email Salaries & Jobs (US) [PDF] 2mb
Salary is just one of many factors that influence whether you consider a job a good one or not. However, it’s without a doubt an important consideration for most people, not only because everyone has bills to pay, but also because a fair salary is a sign of respect. In the inaugural State of Email Salaries & Jobs in the US report, we take a look at: Email marketing salaries overall, Salary by geographic region, Job openings by state, Salary by industry vertical, Salary by company size, Salary by role [...]
 pardot.com        ESP     Marketing     Study   
 
Patience & The Positive Reply: Email Metrics by Sequence 
Why does that same sales guy keep emailing you over and over again? He's waiting on a positive reply and the numbers are on his side. [...]
 leadgenius.com        Automation     B2B     Study     Frequency   
 
Last Week's Most Clicked:
 
 
 
 
 
 

My Blogs, Notes & Interviews:
 
 Artificial Intelligence und Machine Learning im E-Mail-Postfach
Im Grunde verhält es sich mit Statistik, Data Mining, Big Data, Predictive Analytics, Artificial Intelligence und Machine Learning ähnlich wie mit [...]
Real-Time Personalisation The Latest Tool In Driving Email Engagement
Please find this week's email industry roundup here.

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