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w✩EPiC - Weekly Email Picks #197

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
 
Interesting:
 
Top Pixel-Art in Email Design Inspirations of all time [GFX]
Today, the biggest issue faced by most email marketers during campaigns is “Image blocking“. In fact, only 48% of email recipients doesn’t block images in emails. The email campaigns that are into heavy use of images are not read by half of the email recipients. Email clients like Outlook 2007, Outlook 2003, Outlook for Mac 2011, Hotmail, etc. doesn’t display images by default. Whereas, Apple Mail, Lotus Notes, etc. displays images by default. Here, we bring a few pixel-art in email inspirations that [...]
 emailmonks.com        Gallery     Design   
 
E-Mail-Adressen kaufen oder mieten – Vorsicht ist geboten! 
Für ein paar Euro kann man eine Liste mit E-Mail-Adressen kaufen oder mieten, diese anschreiben und viele zufriedene neue Kunden gewinnen. Das klingt zu schön um wahr zu sein – und ist es in der Regel auch. Tatsächlich stellt das Mailing häufig einen Wettbewerbsverstoß dar. Vorsicht ist geboten. [...]
 datenschutzbeauftragter-info.de    (translate)     Law   
 
Q1 2016 email trends and benchmarks  [PDF]
Epsilon compiles and analyzes aggregated data from billions of emails to provide brands with email benchmarks to evaluate their respective campaigns. We hope this data will allow you to assess your performance and help improve your email strategy moving forward. Please note this benchmark data should only be used as guidelines as specifics for each company will drive results. [...]
 en25.com        Study     Trend   
 
2016 Summer edition of the Inkredible 5 [PDF] 5.3mb
Welcome to the 2016 Summer edition of the Inkredible 5. In the Spring edition, we talked about the increasing expectation for personalized messaging and the need for a more data-driven, consumer-led ap proach to mar keting. Now, summer is here, bringing with it a new set of challenges for marketers. Depending on your industry, it could be your slowest or busiest season. Grabbing (and keeping) the attention of consumers who may be checked out on vacation or are being wooed by your competitors is [...]
 amazonaws.com        Design     Gallery   
 
The Nitty Gritty of Email Segmentation 
You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing and dicing your subscriber file. Marketers that practice list segmentation see better open and click-through rates, fewer unsubscribes and better deliverability. The reasons are obvious: segmentation creates discreet audiences we can laser-target with offers, creative, and information crafted specifically for them, a [...]
 onlyinfluencers.com        Segmentation   
 
Cass academics design an algorithm that can detect lies in emails 
The full paper, 'Untangling a Web of Lies: Exploring Automated Detection of Deception in Computer-Mediated Communication' will be published in Journal of Management Information Systems. Their findings indicate that: Deceitful e-mailers avoid the use of personal pronouns and superfluous descriptions such as unnecessary adjectives. Deceitful e-mailers over structure their arguments. Deceitful e-mailers minimise self-deprecation but include more flattery and pattern the linguistic style of the recipient [...]
 phys.org        Spam     Study   
 
beetle.email - access marketing emails from all the top brands 
Our realtime feed lets you explore email marketing content from thousands of top brands. Look through your competitors' latest campaigns, through industry leading designs, through effective marketing content. Interrogate our vast database of email content to learn what's happening in your industry, gain valuable insight into market trends, and take control of your own creative direction.
 beetle.email        Tool   
 
A day in the life of... an email deliverability consultant 
We've had lots of interesting 'day in the life' profiles so far. Most of them have looked at ad tech or content and social roles. For this feature, we delve into the world of email and chat to William Astout, deliverability consultant at SmartFocus. Please describe your job As an Email Deliverability Consultant at Smartfocus, I am the spammer’s worst nightmare. My job, in fact, is to ensure that our clients get their emails delivered. Sounds simple enough, doesn’t it? [...]
 econsultancy.com        Marketing     Deliverability   
 
Infographic - Performance of Emojis in Email Subject Lines 
The results revealed that different countries and cultures respond to Emoji use differently, and that not all Emojis had the same effect. OK, so what worked and what didn’t in the US? The research reveals that Americans are 43% more likely to open an email if the subject line includes an Emoji. Interestingly enough, in the US, the type of Emoji did not make a real difference in open rates: the four different faces presented similar results, with open rates ranging from 27 to 29% (average open rate [...]
 mailjet.com        Subjectline     Openingrate     Study   
 
Benchmarks: Comparing Industry Email Engagement Stats 
Knowing how you stack up can help guide your email program in the right direction by learning what the average sender in your vertical looks like. Fortunately, SendGrid has the data to help! We have over 40,000 clients that combine to send tens of billions of emails per month. That’s a lot of data! I created a table of different business verticals that SendGrid tracks in order to give you an overview of email engagement across industries, and where your program may fit in. In the following table, I [...]
 sendgrid.com        Clickrate     Openingrate     Study   
 
Subscriber list grows 68% with holiday ebook giveaway for digital content marketers 
With a fledgling weekly newsletter’s growth becoming stagnant, the team at HealthiNation decided to leverage existing content into a holiday ebook with recipe videos in order to engage new and current subscribers. Between Thanksgiving and New Year's, the team at HealthiNation grew their subscriber list by 68% by offering visitors an interactive ebook featuring holiday recipes in exchange for their email address. [...]
 marketingsherpa.com        Listbuilding     Study   
 
OLG Düsseldorf: Bestätigungsmail beim Double-Opt-In-Verfahren kein Spam 
Die Übersendung einer solchen Aufforderung zur Bestätigung stellt ihrerseits keine unerbetene Werbung dar, weil es im Interesse des Empfängers nur um die Klärung geht, ob er in Werbung eingewilligt hat und nicht um die Erlangung der Einwilligung (fehlender Verstoß gemäß § 7 Abs. 2 Nr. 3 BGB: OLG Celle, WRP 2014, 1218; Köhler in: Köhler/Bornkamm, aaO, § 7 UWG Rn. 189). Soweit demgegenüber die Ansicht vertreten wird, auch eine Email, mit der zur Bestätigung einer Bestellung im Double-opt-in-Verfahren [...]
 internet-law.de    (translate)     Law   
 
Inbox by Gmail - what to consider when creating email campaigns 
Inbox by Gmail was launched by Google way back in October 2014, through a private invitation system. Invites were the hot ticket. And it wasn’t just Gmail users who were keen to get their hands on an invite, but email marketers were desperate to see what their emails looked like in this new email client. By the end of May 2015, Google announced the product officially open to anyone with a Gmail account. Google has made several changes to Inbox by Gmail in terms of how users interact with their emails [...]
 campaignmonitor.com        Design   
 
Learn how to use Google Postmaster Tools 
Last year in July Google launched Postmaster Tools for domain reputation understanding. During the past year these tools have been upgraded and also Google anti-spam algorithms (let’s call it also Google A.I.) have become more powerful. Now email senders should pay attention to email engagement to get better deliverability in Google Mail (Google Apps & @googlemail.com, @gmail.com). I have gained experience working with Google Postmaster tools and I’m happy to share it with you. [...]
 mailigen.com        Deliverability   
 
Four key trends in the use of predictive analytics 
When asked about the types of data organisations are using, nearly three in five company respondents said they use transactional data. With email and behavioural data also a priority, social and offline behaviour is less likely to be of importance. While helpful for discovering in-depth insight into customer behaviour, this focus on just a few channels could prove to be limiting in future. Alternatively, a broader, richer and more comprehensive overview of all touchpoints could prove more beneficial [...]
 econsultancy.com        Intelligence     Study     Trend   
 
Interview with David Wood, Email Marketing Manager of Direct Wines 
I’ve been here for about five years and had been doing email for about three years beforehand. I started off working in B2B, at an IT distributor, which was very different to what I do now. And back then I was much more hands-on; creating the emails, structuring, planning, copywriting, all of that stuff. I wanted to get more immediate results, so I moved into the retail space. The opportunity came up for Email Marketing Manager at Direct Wines, which covered off working with Laithwaite’s, Sunday Time [...]
 smartinsights.com        Marketing   
 
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My Blogs, Notes & Interviews:
 
Email vs messengers: where are we headed?
Please find this week's email industry roundup here.


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