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w✩EPiC - Weekly Email Picks #199

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. I'm off next week, so the next newsletter (#200, yay!) will arrive in August. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* 2016 Email Marketing Metrics Benchmark Study [PDF] 12.2mb
To build a world-class marketing program, it’s crucial to compare yourself to the best performers – but competitor data can be scarce. With the exclusive “2016 Email Marketing Metrics Benchmark Study,” this key data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics, plus get insights on: Industry-specific comparisons and geographic breakouts from across the world; Device usage, holiday trends, transactional emails and [...]
 silverpop.com        Study   
 
* Welcome Series Study 2016 [PDF] 3.4mb
In 2011, Listrak began conducting an annual shopping cart abandonment (SCA) study on the retailers in the current Internet Retailer Top 500 Guide¹ and Second 500 Guide² (together, referred to here as top 1000 retailers). Since 2013, we’ve also reported on the number of leading retailers who use modal lightbox acquisition onsite, and have found that the number of Top 500 and Second 500 retailers using this highly effective tactic for building a subscriber base has been steadily rising [...]
 listrak.com        Automation     Study   
 
 
Interesting:
 
The automated copywriter has arrived 
Earlier this year, a computer beat a world champion at the game of Go. It’s a big deal, because while winning at chess just needed a computer fast enough to analyse all the possible moves in any given situation, ‘the size of the search required for Go is larger than chess by more than the number of atoms in the universe’. So the computer couldn’t win by brute force; it had to learn to play the game, and it got better and better over time. [...]
 thedrum.com        Subjectline     Intelligence     Tool   
 
Will Facebook Messenger Kill Email? 
So what’s the bottom line? Could Facebook Messenger or messaging apps kill email marketing? I hesitate to say it… but yes it could. I mean… how could it not? It’s Uber, PayPal, Skype, group chat, thousands of brand bots, dozens of apps – all rolled into one. But it hasn’t yet killed email. Email still has the bulk of the users and authoritative sources still cite plenty of research that email marketing is still the most powerful marketing technique. Personally, if I was a marketing director, I’d be [...]
 getresponse.com        Social   
 
Four things email marketers are getting wrong in their subject lines 
Four things email marketers get wrong in their subject lines. Common email marketing subject line mistakes that cost revenue and slow down campaigns. [...]
 phrasee.co        Subjectline   
 
5 Brands Crushing It with Email Marketing and Automation [GFX]
Today’s marketers are going beyond one-off emails. They’re using email marketing and automation to support their marketing strategies and are seeing results. These automated emails are personalized and relevant. They’re triggered by a subscriber’s actions or other conditions like time or a date, so relevant content gets delivered just when a subscriber wants and needs it. Today, we’re sharing 5 brands crushing it with email marketing and automation, as well as some lessons you can learn from them. [...]
 campaignmonitor.com        Automation     Gallery   
 
Steve's Co-Reg Inbox Saga 
Periodically I create a virgin Gmail account and sign it up for something, to see what other kind of stuff might end up in the inbox. On February 22, 2010, I clicked on a single "free ipad" co-reg marketing ad, and left the checkboxes checked. I watched the mail coming in for a while, but then forgot about it. Flash forward to July, 2016. The Gmail account is still receiving marketing mail. Mostly from "Steve" [...]
 spamresource.com        Deliverability   
 
We talk email deliverability 
When trying to decide which marketing solution is right for our organisation, we look at a platform’s feature and functionality set. Often however, we overlook one of the most important aspects prior to beginning a working relationship with an email vendor and that’s the level of expertise they can bring to the table once we begin our relationship with them. Today, Adam Ambro?ewicz takes the time to talk to Micha? Kido?, an email deliverability expert at ExpertSender about email deliverability and [...]
 expertsender.com        Deliverability   
 
How Purple Parking went from good to great email marketing 
Purple Parking, the UK’s best airport parking service, used to do pretty good email marketing. They segmented their data; they sent appropriate, targeted messages with on brand crisp creatives; their emails got opened; they got clicked, and parking got booked. All in all it was a pretty effective programme and they sell parking services so that was that, what else could they do to improve things, they had everything seemingly covered. In essence, they did good email marketing but not great email mark [...]
 displayblock.com        Automation     Gallery   
 
How triggered email sends helped grow ecommerce 53% for Zachys Wine & Liquor 
A third-generation family-owned wine merchant, Zachys Wine & Liquor was mostly focused on offline retail. In 2013, the marketing team began optimizing online shopping for its customers, with triggered emails based on behavior as the cornerstone of that shift. See how they were able to grow ecommerce by 53% while starting three triggered campaigns to help reclaim cart, browse and search abandoners. [...]
 marketingsherpa.com        Automation     Conversionrate     Study   
 
Why I Unsubscribed 83,000 Emails (and Think You Should, Too) 
Is your list's value decreasing? Here's how to reactivate a tired email list by either reactivating or unsubscribing those who are slipping away. [...]
 conversionxl.com        Listhygiene   
 

Image of the week
 

How to Get to Know Your Customers Better 
Imagine having a crystal ball that could tell you everything and anything you wanted to know about your customers. If such a tool existed, you would be able to maximize your marketing ROI while developing an open line of communication with all of your customers and leads. With all of the analysis options available, getting to know your customers better may seem like an overwhelming task. However, we are going to take a back-to-basics approach to analytics that will make you love data and better [...]
 pinpointe.com        Intelligence     Segmentation   
 
10 Things You Didn't Know About Mobile Email 
Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you’re not optimizing for readers on mobile devices, you may be missing out. With mobile email opens consistently above 50%, it’s crucial for marketers and designers to master capturing the attention of their mobile readers. Your messages won’t come across, or worse—you could lose subscribers and credibility. When you don’t optimize for mobile, BlueHornet found that 80% of receivers will del [...]
 litmus.com        Design   
 
Engagement is More Than Just Opens & Clicks 
In our last blog article we discussed how recipient engagement is becoming the cornerstone of modern anti-spam systems. We took an in-depth look at open and click data from our customers and explained how this can be used to correlate the perceived desirability of messages to recipients. The article brought out a lot of questions [...]
 socketlabs.com        Deliverability   
 
E-Mail-Marketing: Kampf gegen Spam 
Anfang Juni ging ein Schrecken durch die E-Mail-Marketing-Szene. Was war passiert? Dabei war es eigentlich nur eine Petitesse. United Internet, der wichtigste deutsche E-Mail-Konzern, hatte ­lediglich eine kleine Änderung bei seinen Antispam-Regularien vorgenommen. Diese Änderung sollte das Fälschen von Absenderadressen unmöglich machen und damit Spammern das Geschäft vermiesen, versetzte aber auch die legale Netzwirtschaft in Aufregung. Denn eine Asymmetrie von angezeigter und tatsächlicher [...]
 internetworld.de    (translate)     Spam     Study     Deliverability   
 
The email, data and privacy implications of Microsoft’s acquisition of LinkedIn 
We all took a collective gasp when we saw the price tag of Microsoft’s acquisition of LinkedIn. Now that the dust has settled a bit, we can pause and reflect on what this means from a data, privacy and email perspective — given that all three are potential strengths, weaknesses and concerns arising from the merger of two giants. While at a conference recently, I sat down with my colleague and friend, Dennis Dayman, chief privacy officer at Return Path, and discussed how this deal could change the B2B [...]
 techcrunch.com        Marketing   
 
Mailchimp Sends a Billion Emails a Day. That’s the Easy Part 
Mailchimp sends more than a billion emails a day. That’s its business. The company operates a service that lets anyone send out messages en masse to their customers or followers. And by the end of the year, Mailchimp executives expects its servers will be handling way more. But sending that amount of email isn’t the problem that keeps the company’s engineers busy all day. [...]
 wired.com        Listbuilding     ESP     Deliverability   
 
Understanding Modern Spam Filters 
Spam filtering used to be a cut and dry affair, very binary, black and white. Mail was either spam or it was not spam. Analyzing a message and deciding the bucket for each was also a simple process. For the most part filtering technology scaled well along with the rise of the internet. DNS blacklists, the [...]
 socketlabs.com        Automation     Study     Deliverability   
 
Last Week's Most Clicked:
 
 
 
 
 
 

My Blogs, Notes & Interviews:
 
 OLG Düsseldorf: Double-Opt-in ist zulässig
Erinnern Sie sich an das fragwürdige Double-Opt-in-Urteil des Oberlandesgerichts München von vor vier Jahren? Die Richter brachten damals die Grundlage [...]
Next generation email marketing thanks to artificial intelligence
5 tips om nieuwsbrief afhakers te voorkomen
Please find this week's email industry roundup here.


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