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w✩EPiC - Weekly Email Picks #201

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* [Webinar] CSS Inlining in Email: What It Is + How To Do It [VID]
Except inlining styles can be time-consuming to code by hand and a bit challenging to manage. When you edit a specific style, it must be updated everywhere it appears in your code, making it easy to miss an incorrect style. So what should you do? We hosted a webinar to answer that very question—covering the CSS inlining process from start to finish, defining exactly what inline CSS is, and why it’s essential for creating bulletproof HTML emails that look great everywhere. [...]
 litmus.com        Design   
 
* Unglaubliche Klickraten: Warum der Blendle-Newsletter so erfolgreich ist 
600.000 Abonnenten zählt der Newsletter von Blendle. In nur zwei Jahren hat sich das Medien-Startup so einen beachtlichen Umsatzkanal aufgebaut. Einblicke in die Chemie eines Klickwunders. Kaum ein Medien-Startup erhielt in den vergangenen Monaten so viel Aufmerksamkeit wie Blendle. Das „iTunes für Journalismus“, wie das erst 2014 gegründete Unternehmen aus den Niederlanden von Pressevertretern gerne genannt wird, traf mit seiner Idee vom digitalen Zeitungskiosk ohne Abozwang einen Nerv – zumindest [...]
 t3n.de    (translate)     Marketing   
 
* Retargeting: Browsing your website does not mean I want your spam 
I recently fell down a deep dark hole on the internet. It began by researching a part for my central air conditioning but ended up with me stumbling upon a terrible development in modern advertising: spam driven by my browsing habits. If that sounds like a privacy invading hellscape you’d like to avoid, read on, dear reader. [...]
 medium.com        Listbuilding     Automation     Segmentation   
 
 
Interesting:
 
Inbox by Gmail: Evolving the inbox to save you time  
What’s next? If you're a company that sends emails, and are excited about our Trello and GitHub updates and want to make your emails more useful, contact us here -- we are excited to work with more email senders directly over the coming months. This is just the beginning: The Gmail team will continue to improve the email experience so you can spend less time dealing with email and more time being productive. [...]
 googleblog.com        Design     Marketing   
 
Creative Ways to Handle Unsubscribes and Latest Metrics  [VID]
The Email Marketing Metrics Report has just been updated with the latest stats from July and we've seen some movement across the charts. This video will shed some light on what these reports mean for your email marketing. [...]
 vision6.com.au        Unsubscribe     Gallery     Study     Trend   
 
Engagement Rate aka Read Rate Heralds Next Era Of Metrics 
Mobile devices are complicating our usual understanding of email metrics. Just as marketers newer to email have grasped the nuances of deliverability, inbox placement, the differences between click-through and click-to-open rates and unique versus gross clicks and opens, along comes mobile with its own measurement challenges. Two metrics that have been around for several years explore the impact mobile email is having: [...]
 mediapost.com        Intelligence   
 
Mass Mandrill Exodus After Paid Service Kicks In 
New data released this week points to where Mandrill developers fled after MailChimp’s closure of the free email development platform. Email marketing service MailChimp made headlines earlier this year when it announced the end of its stand-alone service Mandrill, transitioning the free service to a premium add-on for paid MailChimp accounts. [...]
 mediapost.com        ESP   
 
Simple email subject lines are failing to engage consumers 
Which, if you don’t know, means to “keep it simple, stupid.” (No offence.) However, new research by Touchstone has discovered that blind dedication to this cause could be the reason why many recipients are failing to read your emails. Using its new technology to test on virtual recipients instead of real life subscribers, Touchstone actually found that the greater the language complexity, the better the click and open rates. [...]
 econsultancy.com        Subjectline     Study   
 
2016 Retail Holiday Readiness Report [PDF] 0.8mb
The results analyzed in this report were gathered from responses to a digital benchmarking survey delivered in May 2016 to members of the eTail event database, and prepared by report author Andrew Greissman. 122 executives responded to the survey. Interviews with sources were conducted after survey data was compiled, and centered on discussion of benchmark results. [...]
 amazonaws.com        Event     Marketing     Study   
 
Teaching the Email Marketer How to Fish 
We are all quite familiar with the Chinese proverb: "Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime." This saying should ring true with email marketers as well. Today, we want to share some fishing wisdom, rather than just toss you a can of tuna for lunch. With the help of some of the best fishermen and women in the industry, let's discus what it means to have a successful email marketing program, and most importantly, how to enable yourself or your team to be [...]
 adobe.com        Marketing   
 
4 Reasons to Start Planning for the Holiday Rush Now 
80% of brands haven't started planning their holiday email marketing campaigns yet. Here are 4 reasons you should plan further out for peak-season emails: [...]
 litmus.com        Event     Marketing   
 
8 excellent email newsletters you can learn from [GFX]
Learn from different email newsletters. Campaign Monitor provides emails newsletter that teach us about creating and sending a unique newsletter. [...]
 campaignmonitor.com        Gallery   
 
10 Key Findings from IBM’s 2016 Email Benchmark Study 
f you want deeper insights into today's email marketing landscape, just check the statistics in IBM Marketing Cloud's “2016 Email Marketing Metrics Benchmark Study,” which examined messages sent by nearly 750 companies and 3,000 brands in 40 countries. Besides helping you benchmark your own email program on key metrics such as open and click rates and unsubscribes, this year's report also presents data you can use to focus your messages more successfully to different audiences and at different times [...]
 silverpop.com        Study   
 
6 Ways To Use Exit Intent Popups To Boost Your Website Conversion Rate 
Are you losing out on customers even before they see all that you offer? That’s probably because they didn’t understand where to go from the home page, didn’t find what they were looking for or simply didn’t feel the purchase was worth making at that moment. Either ways, website admins of businesses across all fields have been losing out on their prospects. [...]
 exitbee.com        Listbuilding   
 
"Thinking Outside the TABLE" from the Design Conference 2016 
Last month, I had the honor of giving a lecture at The Email Design Conference in London entitled "Thinking Outside the TABLE". It is a mix of some of my previous articles, as Super Mail Forward , Flexbox in an e-mail or the technique of the Fab Four , but with a new narrative and new content. [...]
 translate.google.com        Event     Design   
 
How The Top 500 Internet Retailers Collect Email Sign-ups (2016) 
Welcome to How The Top 500 Internet Retailers Collect Email Sign-ups (2016), an analysis of how retailers promote their programs, leverage mobile optimization, use social sign-ups, capture personal data, and more. In addition, we have shared some year-over-year trend insights compared to How The Top 500 Internet Retailers Collect Email Sign-ups (2015). Let’s dig in. [...]
 250ok.com        Listbuilding     Study   
 
Acxiom Impact Price Reflects an ESP in Decline 
Acxiom Impact’s sale price indicates the marketing service provider’s annual revenue had dropped significantly since Acxiom acquired the then-named Digital Impact in 2005. Numbers indicate Acxiom Impact’s revenue was at most a third at the time of sale what it was when it was purchased. Contrary to what has been widely reported, Acxiom did not sell its Impact email-service-provider business to Zeta Interactive for $50 million. [...]
 magillreport.com        ESP   
 
What You Need to Know About Email Image Blocking 
One of the largest problems that campaigns face is email image blocking. Usually due to their email client’s default setting or a personal preference, images are blocked automatically for many subscribers, leading to campaigns that lack the ability to immediately communicate and make an impact, even looking broken. Talk about a bad first impression! As a result, it’s extremely important to optimize your emails for images-off viewing?—?especially considering that 43% of Gmail users read email without [...]
 savvyinbox.com        Design   
 
Template for organizing A/B test learnings? 
Like most of you, I’m constantly running tests and trying to optimize our email program. As an organization, I think one of our shortfalls is in keeping good historical records of the tests we’ve run and the things we’ve learned from each one. I was wondering if anyone had a good template for organizing their past email test learnings that they'd feel comfortable sharing? [...]
 litmus.com        Test     Tool   
 
Last Week's Most Clicked:
 
 
 
 
 
 

My Blogs, Notes & Interviews:
 
 Nachprofilierung via E-Mail: Datenveredelung leicht gemacht
Maßgeschneiderte E-Mail-Inhalte sorgen für eine höhere Response. Voraussetzung für ein individuelles Empfängererlebnis ist ein gut gefüllter Datenpool. [...]
 Inbox by Gmail: Für smarte Hervorhebungen bewerben
Mit „Inbox by Gmail“ stellte das Gmail-Team vor knapp zwei Jahren einen E-Mail-Client vor, der das Management elektronischer Post erleichtern soll. Zu den [...]
 Neue Messgrößen sucht das Land: Z.B. den E-Mail-Qualitätsfaktor?
Öffnungen, Klicks, Conversions, Weiterleitungen, Beschwerden, Bounces – an Messgrößen herrscht im E-Mail-Marketing kein Mangel. Woran Werber ihren Erfolg [...]
Please find this week's email industry roundup here.


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