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w✩EPiC - Weekly Email Picks #202

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* Massive Email Bombs Target .Gov Addresses 
When Spamhaus lists a swath of Internet address space as a source of junk email, ISPs usually stop routing email for organizations within those chunks of addresses. On Sunday, Spamhaus started telling ISPs to block email coming from some of the largest email service providers (ESPs) — companies that help some of the world’s biggest brands reach customers via email. On Monday, those ESPs soon began hearing from their clients who were having trouble getting their marketing emails delivered. [...]
 krebsonsecurity.com        Spam     Deliverability   
 
* Microsoft’s Slow March To Email Redemption 
You might have tuned in to Litmus’ “industry changing” announcement at the Litmus Conference that Litmus will be collecting feedback and bug reports on Microsoft’s behalf for the various Outlook email clients. Its great to see Microsoft taking steps to embrace email designers in their email client development and I applaud the folks at Litmus for taking the initiative to establish a formal channel with the Outlook team. [...]
 freshinbox.com        Design   
 
* Things I've Learned About Responsive Email Design 
This is the third post in a series of things I’ve learned about email, including sending emails and building HTML email templates. I’ve spent the last few years designing developer tools, 2 of those years having been Design Lead at Mailgun by Rackspace, the email service for developers. Here’s a brain dump of things I’ve learned about responsive email design. [...]
 leemunroe.com        Design     Mobile   
 
 
Interesting:
 
Email Design Podcast #28: Retina Images + German Webmails [VID]
In the 28th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez dive into an SVG timer countdown clock, the webmail rendering of GMX and Web.de, and retina images in email. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...]
 litmus.com        Design   
 
Accessibility in email: Part II 
Accessibility is not often talked about in relation to email but it should be. As email developers we spend hours getting an email to look just right in a client with less than 1% market share but very few of us will spend a few minuets making the email accessible. I'll admit, I've been guilty of this too in the past. So I've put together a quick guide to get you started with some basics. [...]
 rebelmail.com        Design   
 
Spamhaus comments on subscription attack 
Steve Linford, CEO of Spamhaus commented on my blog post about the current listings. I’m promoting it here as there is valuable information in it. Excellent well summarized article Laura. No we’ve not changed SBL policy to require COI. It’s something we very strongly advise but we can not make a requirement. We’ll have [...]
 wordtothewise.com        Spam     Deliverability   
 
Microsoft Turns To Litmus Community For Email Design Feedback 
Email testing company Litmus announced a partnership with Microsoft on Tuesday to collaborate on the development of Microsoft’s email services, including Outlook, Office 365, MSN and Hotmail. Microsoft will soon gain access to Litmus’ online community of email marketers and designers, who will be able to provide feedback on Microsoft’s email clients. The partnership will help identify and fix Microsoft bugs, as well as improving email rendering and mobile optimization. [...]
 mediapost.com        Design   
 
What's the right length for blog or newsletter content? 
I’d dump Q and maybe J. Because if attention spans continue shrinking, we’ll need to cut down the alphabet to make words shorter (shrtr). Given the online ADD epidemic, it surely makes sense to go short if you’re producing articles for a newsletter, blog or website? Not necessarily. [...]
 smartinsights.com        Copywriting   
 
Triggered Email Secrets Every Sender Should Know [GFX]
I have a secret: a few days ago, my lunch pretty much consisted of a stop at a hip ice cream shop to enjoy a cone with a scoop of my favorite flavor: “Secret Breakfast,” which mixes bourbon-flavored caramel and corn flakes in a sweet cream base. First of all, yum. But it also reminded me how important creativity and surprise can be as marketing tools. Every scoop shop offers bread-and-butter flavors like chocolate and vanilla, but it’s the other buzz-worthy varieties that define their brands. (And [...]
 sparkpost.com        Automation     Gallery   
 
Everything You Wanted to Know About Email CTA Buttons 
Since the button transitioned into the virtual world via Apple computers in 1986, there really hasn’t been that much of a development. Sure, there is a one less border (or maybe no border at all) and some color added, but it looks very much like it did back then. [...]
 medium.com        Design     Clickrate     Study   
 
5 Types Of Emails From Brands That Focus On Customer Experience [GFX]
You know that giddy feeling you get when you know the brand you’re dealing with cares about you? #Well that’s what happens when a brand focuses on Customer Experience (CX). One way of spotting this is in how and when businesses communicate with their customers. Find below a collection of emails from a few brands that have exhibited a focus on CX: [...]
 medium.com        Gallery   
 
The Expert’s Guide to Email Marketing [PDF] 1.3mb
We reached out to four of our customers to get their email marketing experts to weigh in on different subjects. This guide is designed to help novice and other experts alike in improving their email marketing programs. The Expert’s Guide to Email Marketing taps into the email knowledge of some of the industry's best senders. The companies and subjects within this guide are: [...]
 sendgrid.com        Marketing   
 
Introducing EmaiLO, a new email marketing rating system 
Long before I ever analyzed a single line of data for Experian or one of our clients, I was a sports fan. As a lifelong nerd, it just makes a certain kind of sense that my fandom is largely driven by stats. Winning percentage, passer rating, points per game – these were my beacons, the foundations to any great argument. As I grew older, my love for stats grew from basic to more advanced analysis. Sabermetrics, expectation models, and new methods for true evaluation were my muses, revealing deeper, [...]
 experian.com        Intelligence   
 
Do’s and don’t’s: what we’ve learned from 3 years of email marketing 
Soon, we’ll be blowing out the candles on our third birthday cake. What better way to celebrate than by sharing our top email marketing tips, to help you connect with leads and create long-lasting customer loyalty? Let us give the gift of experience with this list of do’s and don’t’s for a quality campaign. [...]
 medium.com        Marketing   
 
Email Trigger Report: 12 Triggers That Boost Revenue [PDF]
According to a recent survey by IBM and eConsultancy, only 21% of consumers consider communications from the average retailer “usually relevant.” Another survey by the E-tailing Group revealed that about half of consumers purchase more from retailers that use their interests and purchase behavior to personalize their experience. Furthermore, 53% of consumers said they spend more with brands that make website product recommendations based on browsing or buying behaviors [...]
 yesmail.com        Automation     Study   
 
Eight Things That Threaten Email Marketing 
Email marketing is thriving, though it doesn't mean there are not challenges out there. Below are the top eight biggest enemies of a successful email marketing campaign. Unroll.me. This startup makes it easy to “unsubscribe” from emails, though it really just pushes them to a folder where users won't see and interact with them. So the person remains in your database but never sees your emails, messing with your open rate. [...]
 dmnews.com        Trend   
 
Triggered Campaigns Relevant, Timely and Interactive 
According to a recent survey by IBM and eConsultancy, only 21% of consumers consider communications from the average retailer “usually relevant.” Another survey by the E-tailing Group revealed that about half of consumers purchase more from retailers that use their interests and purchase behavior to personalize their experience. Furthermore, 53% of consumers said they spend more with brands that make website product recommendations based on browsing or buying behaviors. [...]
 mediapost.com        Automation     Customization     Segmentation     Study   
 
8 Hottest Emails of the Summer [GFX]
As email geeks here at Email on Acid, we look forward to the refreshing and engaging designs of summer email campaigns year-round. Enjoy that AC (I know I am) and take a look at 8 of our favorite emails of this summer. [...]
 emailonacid.com        Gallery   
 
[Infographic] Optimize Your Email Production Workflow [GFX]
Did you know it takes 32% of brands 3-4 weeks to plan and execute an email campaign? For brands with additional dependencies, it can take two months or more. If this sounds familiar, then you know the many hurdles marketers face in their email production workflow: design and copy dependencies, rounds of approval, coding and testing. It’s often considered a victory if a campaign makes it out the door at all! [...]
 movableink.com        Marketing   
 
Email Design Podcast #27: Email Production + Development Trends [VID]
In the 27th episode of The Email Design Podcast, we discuss email production and development trends of 2016. 2016 State of Email Production Rethinking; my eMMail Workflow; CSS Inlining in Litmus Builder; CSS Inlining for HTML Email Webinar; Tracking Manager in Litmus Builder; [...]
 litmus.com        Design   
 
Tokenizing email addresses for better lead segmentation  
B2B lead generation programs are often centered around capturing an email address. It is common for marketers to segment email addresses based on domain for deliverability tracking. But, there is often deeper insight into lead type and quality to be derived from further interrogation of the components that make up an email address. An email address can be split into three component parts: The username [...]
 medium.com        B2B     Segmentation   
 
Last Week's Most Clicked:
 
 
 
 
 
 

My Blogs, Notes & Interviews:
 
 Newsletter-Gestaltung: Repariert Microsoft endlich Outlook?
Über ein Jahr ist es nun her: Julia Foran, Programm-Managerin im Microsoft Outlook-Team, erkundigte sich bei E-Mail-Designern, welche Kopfzerbrechen Outlook [...]
 Webanalyse: E-Mail im Dark Social Traffic
Empfehlungsmarketing steigert kosteneffizient die Werbereichweite. Vor allem im Social Web. YouTube, Facebook, Twitter & Co. forcieren durch ihre [...]
Internationale e-mailmarketing: tips voor relevantie over de landsgrenzen heen
Please find this week's email industry roundup here.


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