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w✩EPiC - Weekly Email Picks #203

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the last two weeks below. Any questions or suggestions? Drop me a line.

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* The Impact of Gmail Now Supporting display: none; 
Gmail is responsible for many headaches among email developers. Its lack of support for many CSS properties—including the lack of support for the style tag in the of an email—has given rise to the collective sighing of email developers all over the world. Coding email is hard, especially for Gmail. [...]
 litmus.com        Design   
 
 
Interesting:
 
Email Marketing Tools for Agencies: Webinar Recording [VID]
For most agencies, client projects should hit three keys success points: they are delivered on time, on budget, and on scope. This sentiment especially rings true if you are an agency who offers email services. Chances are you are building a lot of email on a daily or weekly basis. You are working on projects simultaneously, in different phases, and with a myriad of different clients. Thus, it’s key for your team to use the most efficient processes and tools, ensuring the production process goes [...]
 litmus.com        Study     Tool   
 
Q2 2016 Email Benchmark Report [PDF]
Email volume increased by 17.1 percent in Q2 2016 compared to Q2 2015, while open rates actually matched or were above those in Q2 2015. The YOY unique click rate declined from 2 percent to 1.8 percent, while the actual number of clicks received in the quarter rose by 7 percent. Quarter-to-quarter volume remained the same for Q2 compared to Q1 2016, but revenue per email rose from $0.06 to $0.07 in Q2. [...]
 experian.com        Study     Trend   
 
Are Weekends The Secret Ingredient For Email Marketing? 
The weekend reigned supreme for conversions, with Sunday driving the second-highest conversion rate with 40% higher-than-average sales generated. Emails sent on Thursdays generated the highest email engagement, according to the report, with 14% higher-than-average open rates and 41% higher than average unique click rates. [...]
 mediapost.com        Study     Sendtime   
 
In Subject Lines Every Word Counts 
According to a new study from Fractl, written by Lillian Podlog, after analyzing 26,988 PR eMail pitches sent over a 20-month period to determine what makes a pitch successful (whether or not an editor responded to the pitch,) some key insights are: If editors want to “show their readers something” 'size,' 'ideal,' 'image,' and 'chart' were among the top 15 highest-performing words in subject lines; To “avoid referencing dynamic content,” 'Interactive' and 'video' were two of the lowest-performing [...]
 mediapost.com        B2B     Subjectline     Study   
 
Gmail Now Supports Display: None 
Hey email devs! Just wanted to let you know that as of today, Gmail now has full support for 'display: none;' when used inline. Read on for more info on where display:none is supported and where it's not. [...]
 emailonacid.com        Design   
 
SimilarTech - A new tool for comparing marketing technologies 
New 'SimilarTech' service from SimilarWeb promises to help marketers compare martech stacks We love any tool which helps marketers do their jobs better, wh. Marketing topic(s):Web analytics strategy. Advice by Robert Allen. [...]
 smartinsights.com        ESP     Tool   
 
26 Questions to Ask When Evaluating an ESP’s Customer Support 
Anecdotally, most companies switch email service providers (ESPs) because they are unhappy with the customer service they are (or aren’t) getting. Given that most companies make the ESP switch about every 18 to 24 months, and given that switching ESPs is both a time-consuming and costly process, wouldn’t it be smart to evaluate the customer [...]
 clickmail.com        ESP   
 
How Google Analytics Sessions Differ From ESP Reporting 
Welcome back to our two-part series on maximizing reporting through Google Analytics with your ESP. In the final half, email strategy and deliverability expert Jonathon Willis gives an in-depth breakdown of what a Googl Analytics “session” is and how it is reported differently from your standard “click.” [...]
 whatcounts.com        Webanalytics   
 
Adding emojis to your email’s subject line 
As well as not being able to resist a smiley face in my day to day email comms (soz, lol, etc!) adding emojis to email subject lines is also proving to be very popular. Should you? Emojis are a little bit marmite to be honest [ the sound you hear 1:12 into this experiment being a typical reaction! ] [...]
 newzapp.com        Subjectline     Copywriting   
 
How To Use GIFs Effectively in Emails [GFX]
Two years ago, we suggested adding GIFs to your marketing emails. Have you tried it? Now that it’s no longer a passing fad, we wanted to remind you to give it another shot. Back in the 90s, GIF (Graphics Interchange Format) images were uber popular on webpages with all their glittering and flashing glory. Email marketers are now modernizing the tactic to engage users and encourage them to convert. In this post we’ll cover: [...]
 iterable.com        Gallery     Design     Video   
 

Image of the week
 

Creating Bulletproof HTML Emails  
Even the most experienced developer can be stumped by HTML emails. With multiple email clients operating on different rendering engines and countless devices for reading emails, nailing down a reliable email template can be a nightmare. At Teal Media, we use a hybrid fluid template that employs responsive techniques to give us more control over the email. ‘Fluid’ simply means using percentage-based sizing to adapt emails to different screen sizes. Our hybrid fluid template is uses media queries but [...]
 medium.com        Design   
 
Make sure you are not being list-bombed and blocked by Spamhaus 
Here’s a new worry that digital marketers can add to their growing list: A recent spate of email list bombings has led international spam fighter Spamhaus to block IP addresses from a number of well-known email service providers (ESPs), including possibly yours. (See below for advice on what you can do.) And here’s the backstory: [...]
 marketingland.com        Listbuilding     Spam     Deliverability   
 
Could video in email be making a comeback? 
Embedding HTML5 videos directly within emails went out of fashion when Apple updated its iPhone/iPad software from iOS7 to iOS8. For some reason, the update meant devices started stripping VIDEO tags out. Given the huge dominance that Apple devices have for email views, it meant using video in this way no longer seemed like the best option. But this could be about to change. [...]
 communicatorcorp.com        Video   
 
Trying to make sense of Gmail CSS support 
Google has no official CSS support cheatsheet. And Campaign Monitor’s guide hasn’t been updated since 2014. The only thing that gets close to that is the “Supported CSS” section of Google’s support page to create Gmail ads with custom HTML. With the exception of the background sub properties (like background-image, background-color, …), it summarizes pretty well all the CSS properties supported by Gmail. [...]
 hteumeuleu.com        Design   
 
A few Thoughts About the Litmus and Microsoft Email Partnership 
A week ago, Caitlin Hart, a program manager for Microsoft, joined two of the bigger email geeks in the industry on stage at The Email Design Conference. Over the course of about forty minutes, the three discussed Outlook’s history of frustrating email designers, their new found commitment to remedying things, and a new partnership with Litmus to engage the email community and get direct feedback on how to improve Microsoft email clients. [...]
 medium.com        Design   
 
Coding Interactive Hotspots in HTML Email 
Interactive hotspots, or positioned information overlays, are a good way to deliver additional contextual information on an image. This article will go into how you can implement interactive hotspots in email that work in many of the major email clients. A few weeks ago we sent out an email with an infographic that incorporated interactive hotspots. When the user hovered the cursor over the hotspot a small text overlay appeared next to the hotspot that provided more information about the statistics [...]
 emailonacid.com        Design   
 

My Blogs, Notes & Interviews:
 
 Galerie: Die schönsten Newsletter-GIFs der vergangenen Wochen
GIF Animationen eignen sich wunderbar, um die Aufmerksamkeit gezielt auf wichtige Elemente zu lenken oder die Werbebotschaft abzurunden. Die folgende Auswahl [...]
 Co-Sponsoring: Unzureichende Bestimmtheit des Werbegegenstandes
Das Co-Sponsoring erleidet vor dem OLG Frankfurt eine weitere Schlappe. Mit Urteil vom 28.7.2016 (Az.: 6 U 93/15) stellt das Gericht fest, dass ein Opt-in für [...]
 Infografik: Newsletter-Kalender für September 2016
Der Herbst naht. Und damit auch das Oktoberfest. Trachten-Outfits sowie andere Accessoires für die Wiesn-Zeit haben im Posteingang gerade Hochkonjunktur. [...]
4 Steps to a Successful Omnichannel Marketing Strategy
Please find this week's email industry roundup here.


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