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w✩EPiC - Weekly Email Picks #205

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* The Definitive Guide to CSS Animation in Email [PDF] 0.9mb
Animation is a CSS property that allows us to animate individual HTML elements such as img, span and div. This eliminates the need to use an external scripting language such as JavaScript or Flash, which are not supported in email. It also eliminates the need to generate animated GIF [...]
 emailonacid.com        Design     Video   
 
* Responsive email support in Gmail is coming 
We recently announced that we had worked on a fix for the lack of support for responsive design in email clients with the most prolific being Gmail. This lack of support by Gmail has long been the bane of our existence and many have shared their woes over the years. When we asked some of email marketing’s most influential players to make predictions about what this year had in store, Alex Williams predicted Gmail would fix its biggest flaw. That day is finally here. [...]
 campaignmonitor.com        Design   
 
* Gmail Announces Support for Embedded Styles & Media Queries 
Gmail has long been a thorn in the side of email developers everywhere. This client's lack of support for embedded CSS (in the of an email) has been the main reason that all styles must be inlined before sending. This has led to the popularity of tools like our CSS Inliner and by extension to thousands of extra characters and untold code bloat, as well as increased complexity maintaining email code that's already been inlined. No longer! Gmail is about to make a major update to how their email [...]
 emailonacid.com        Design   
 
 
Interesting:
 
Email Continues to Deliver Strong ROI and Value for Marketers 
A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122%—more than four times higher than other marketing formats examined, including social media, direct mail and paid search. Agency professionals and in-house marketers worldwide are in agreement about email’s effectiveness, according to March 2016 polling from Econsultancy. Both groups named email marketing most frequently as a tactic able to provide a strong [...]
 emarketer.com        Study   
 

Image of the week
 

iOS 10 Updates that impact email marketers 
Apple is currently beta testing the iOS 10 software update that will be rolling out soon to iPhone and iPad, and a few changes have been noted that will have an impact on email marketers and subscribers. One-Click Unsubscribe. The most noticeable change is an unsubscribe banner that will now appear at the top of marketing emails. [...]
 listrak.com        Unsubscribe     Design     Video   
 
7 email hacks every developer should know 
Learn different email hacks. Campaign Monitor shares a few email developers and their favorite email hacks to craft the perfect email. [...]
 campaignmonitor.com        Design   
 
5 Design Tips for Cart Abandonment Emails [GFX]
It’s easy to leave an online order. We’ve all been there. In fact, 68% of online shopping carts are abandoned, according to research from the Baymard Institute. As a result, email marketers are presented with the challenge—and opportunity—of saving sales via email. Enter cart abandonment emails. [...]
 beefree.io        Automation     Gallery     Conversionrate   
 
Gmail accepts media query support in next Update 
Sometimes prayers work real fast. On 14th September 2016, Monks had released an article on various HTML email hacks while coding for Gmail and we were hopeful for a miracle. As a recent update, Developer page of Google came out with news that sent shockwaves around the email marketing world. Google Announced Embedded Styles and Media Query Support [...]
 emailmonks.com        Design   
 
Gmail to Support Responsive Email Design 
Email designers, it’s time to rejoice. Gmail is changing—big time. On August 31, 2016, Gmail began supporting the CSS property display: none;. And today, Gmail announced they will begin supporting STYLE and media queries later this month. [...]
 litmus.com           
 
List Unsubscribe in Apple's iOS 10  
As I mentioned before, Apple has provided support for the "list-unsubscribe" header in the built-in mail client on the latest version of their mobile platform, iOS 10. Now that iOS 10 has been released to the world, I've reviewed how this process works and put together what I think you need to know. Most ESPs that already support the list-unsubscribe header are going to support this new functionality automatically. If you're already seeing "unsubscribe from this mailing list" in the Gmail user [...]
 spamresource.com        Unsubscribe   
 
Gmail to Begin Supporting Responsive Design 
More than ever before, people are relying on their mobile devices for web browsing. In fact, a recent study from Hitwise found that almost 60% of U.S. online searches are conducted via mobile, and according to Litmus, 56% of emails were opened on mobile devices in April 2016. With so many potential customers opening emails on mobile, it’s essential that marketers optimize their sends for tablets and smartphones in addition to desktop computers. Luckily, Google has made that easier with their [...]
 hubspot.com        Design   
 
Recent Mail Client Improvements 
There’s been extensive and ongoing development of email through the years, but much of it has been behind the scenes. We were focused on the technology and safety and robustness of the channel. We’re not done yet, but things are much better than they were. The good part of that is there is some space [...]
 wordtothewise.com        Trend   
 
Gmail goes down for some users, prompts social media freakout 
Gmail experienced an outage for several hours during the U.S. workday Wednesday, and social media predictably freaked out. Users in the UK and U.S. appeared most affected during the period, with work-based Gmail proving an issue for some office-based workers. [...]
 mashable.com        Marketing   
 
Microsoft deprecating SmartScreen filters 
At the beginning of the month Microsoft announced that they were deprecating the SmartScreen filters used by the desktop Microsoft mail clients. These are the filters used in Exchange and various version of Outlook mail. This is yet further consolidation of spam filtering between the Microsoft free webmail domains, Office365 hosted domains and self hosted [...]
 wordtothewise.com        Spam     Deliverability   
 
HTML Email Hacks Archive: Gmail workarounds 
An HTML rich email is like the new kid in the playground, not everyone shall play with it immediately. Some would readily welcome it (Apple Mail, Thunderbird), but some need coaxing (Gmail, Outlook, Yahoo!), so that they play well the Email. In our first of the series, the Monks present workaround HTML email Hacks for GMAIL. [...]
 emailmonks.com        Design   
 
Detailed Guide to Using Colors in Email Template Design 
Have you ever wondered how color choice influences your email marketing campaign and conversion rate? Intriguing, even appealing subject line is definitely a key that makes people to open emails. But what happens when your customers see what is inside? [...]
 edmdesigner.com        Design   
 
Gartner Magic Quadrant for CRM Lead Management 
The market for CRM lead management applications continues to grow, evolve and mature. This Magic Quadrant evaluates 17 providers to help IT leaders find the right choice for their company, in collaboration with marketing, sales and digital commerce leaders. [...]
 gartner.com        B2B     ESP     Study   
 
Co-Sponsoring – OLG Frankfurt kassiert Opt-in mit 50 Sponsoren 
Co-Sponsoring über Gewinnspiele gilt als sinnvolle Maßnahme zur Adressgenerierung. Voraussetzung ist aber, dass der Teilnehmer erkennen kann, an wen seine Daten übermittelt und zu welchen Zwecken die Daten von Dritten genutzt werden sollen und in welchem Umfang. Nur bei Kenntnis dieser Umstände kann von einer bewussten – und damit informierten – Einwilligung gesprochen werden. [...]
 absolit.de    (translate)     Law   
 
Should I let my ESP give me a shared IP? 
For a long time, IP reputation was the major factor in identifying good mail from bad mail. Good IPs helped mail get into the inbox. Poor IPs were blocked or mail was sent to the bulk folder. Today, IP reputation isn’t as important, and here’s a look at how this evolved: The first big thing that happened was spammers and cybercriminals figured out how to manipulate IP-based filters. They stole reputations, used tens of hundreds of IP addresses, registered hundreds of thousands of fake email accounts [...]
 wordtothewise.com        ESP     Deliverability   
 
Using Confirmed Opt-In and Captcha to Mitigate Mail Bombings 
Sailthru is working diligently to mitigate the continuation of these attacks. We are taking precautions to identify potential suspicious or abnormal activity. ESP clients are not the perpetrators of these attacks, but they are being used as the means to mail bomb user accounts. To stop this instance and mitigate future abuse of this nature it is important that all brands secure their opt-in forms. Recommended steps for doing so are outlined below. [...]
 sailthru.com        Listbuilding     Spam   
 
Last Week's Most Clicked:
 
 
 
 
 
 

My Blogs, Notes & Interviews:
 
 Responsive E-Mails endlich auch in Gmail!
Im Laufe des Septembers verbessert Gmail seine Unterstützung für CSS-Darstellungsvorgaben deutlich. Unter anderem werden responsive Newsletter-Designs [...]
Please find this week's email industry roundup here.


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