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w✩EPiC - Weekly Email Picks #210

Welcome to a new edition of the Friday Email Marketing Roundup. Last week, I was on vacation in Morocco, so please find selected news and inspiration from the last two weeks below. Have a nice weekend and a Happy Halloween!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* 30 Creative Ideas for Your Holiday Email Marketing [GFX]
In 2015, email marketing drove 20 percent of online holiday sales. Do you know what you’re sending your email subscribers this holiday season? Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help. Start with the perfect holiday email template. Then, customize your message to show off your unique products, services, or mission. [...]
 constantcontact.com        Event     Gallery   
 
* Report: Adapting to Consumers’ New Definition of Spam [PDF]
Consumer attitudes toward spam continue to shift dramatically, which in turn demands that brands make an equal shift in their email marketing strategies. To understand consumers’ current definition of spam and why they end email relationships with brands, Litmus and Fluent surveyed more than 1,300 American adults, using Fluent’s ad serving technology. Our research found that consumers unsubscribe and report emails as spam for the same reasons, and that those reasons now involve experiences that go we [...]
 litmus.com        Unsubscribe     Spam     Study   
 
* Which doctype should you use in HTML emails? 
The doctype is the very first line of any HTML document. But do you know which one to use in an email and why ? Here’s my attempt to explain everything you need to know about doctypes in HTML emails. [...]
 hteumeuleu.com        Design   
 
 
Interesting:
 
Holiday Marketing Tips You Need to Know [VID]
The holidays are the biggest spending season of the year. Are you prepared to claim your piece of the pie? Watch our webinar below for our best holiday marketing tips, including: 1. How to create an irresistible holiday offer; 2. A simple and effective plan to promote it; 3. Example email marketing and social media promotions. [...]
 constantcontact.com        Listbuilding     Event     Gallery   
 
Three Significant Ways Email Improves In-Store Experience 
With the holidays right around the corner, email can be the way to bring a stronger differentiation to your store experience. Many shoppers are flocking to e-commerce for the convenience, but brick and mortar is still an important part of the omnichannel experience for those customers that want to touch and feel your products in person. Here are some ways email can help retailers shine: [...]
 mediapost.com        Automation     Multichannel   
 
Guide to Getting Conversions From Twitter Ads 
Will anyone actually click my ad and buy my product? It’s a terrifying question, but an important one. Turns out that everyone (including you) wants to get more conversions from a Twitter ad campaign. Here's how. [...]
 kissmetrics.com        Listbuilding     Multichannel     Customization   
 
9 scary-good email examples for Halloween [GFX]
For this month’s round-up, I thought it would only be appropriate to highlight a few of the festive sends to hit my inbox these past few weeks. Here’s to proving that Halloween-themed email marketing can go beyond pumpkin emojis and.... *shudder* .... yet another “spooktacular” sale. [...]
 myemma.com        Gallery   
 
Spacing Techniques in HTML Email 
Spacing in HTML emails can be created in many different ways. From line breaks to the CSS box model, we look at how you can add spacing and why you would use different methods.
 emailonacid.com        Design   
 
Digging into Abandoned Cart Emails [GFX]
A study by The Baymard Institute suggests an average cart abandonment rate of nearly 69% for online retailers. That’s a significant number of near misses! And no wonder so many companies try to follow up with customers to seal the deal: Our friend Carl Sednaoui at MailCharts.com, a magical resource that tracks and analyzes email campaign data told us that “cart abandonment campaigns tend to be one of the highest ROI triggered campaigns.” [...]
 medium.com        Automation     Gallery     Conversionrate   
 
Bag those last-minute Halloween buyers before it’s too late. [GFX]
Whether you embrace the holiday or shrink from it in terror, have no fear – it’s not too late to design a winning email marketing campaign for Halloween. At dotmailer, we know it can sometimes be a bit scary to have to create a brand new email for a frightfully short engagement period. We’ve put together this post to highlight the tricks of designing a last-minute campaign to help your company reap the treats of the season. [...]
 dotmailer.com        Event     Gallery   
 
7 Myths of Email Development  
Myth #1: Emails must be 600 pixels wide. Myth #2: You must use standard system fonts only. Myth #3: Only use the Transitional DOCTYPE. Myth #4: Attribute selectors need to be used. Myth #5: All styles in emails must be inlined. Myth #6: Don’t use background images in emails. Myth #7: Emails must look identical across all email clients. [...]
 litmus.com        Design   
 
How To Have World-Class Email Open Rates 
Emailing is probably one of the most important marketing channels in any company. It’s an amazing channel for many reasons, and mainly because it can have a very positive ROI. Neil Patel wrote in his blog that it is estimated you get a $39.40 return on every $1 invested into email marketing. But before being very profitable with emailing, the first step is to have a good [...]
 smallbusinessforum.co        Openingrate   
 
4 Tips on How to Launch an Email Campaign for Halloween [GFX]
FacebookTwitterGoogle+VKontakte If you are thinking about whether to create an email campaign dedicated to Halloween on not, statistics should convince you. The results of a survey among respondents aged 18 and older in the United States in 2016 on their plans regarding Halloween this year showed that 69.1 percent of respondents plan to participate in … Continue reading 4 Tips from SendPulse on How to Launch an Email Campaign for Halloween
 sendpulse.com        Event     Gallery   
 
10 Email Templates to Use This Holiday Season 
With the holiday shopping season just around the corner, now is the time that organizations are thinking about how they’ll leverage email marketing this year. Why? Because they know that email is still one of the best ways to reach customers, donors, and fans–and it drives spending. The National Retail Federation expects retail sales in November and December to increase a solid 3.6 percent to $655.8 billion. Online sales are forecast to increase between 7 and 10 percent over last year to as much as [...]
 campaignmonitor.com        Event     Design   
 
DMARC Announces New ARC Protocol to Help Reduce Fraud [VID]
DMARC Executive Director Stephen Jones provides an update on email authentication, announcing the new ARC protocol at the M3AAWG General Meeting in Atlanta, October 2015. He explains how the Authenticated Receive Chain will allow senders and receivers to cooperate on stopping fraudulent messages that impersonate a domain from reaching end-users mailboxes.
 youtube.com        Spam     Deliverability   
 
CRO für Non-Profit-Organisationen 
Non-Profit-Organisationen optimieren ihre Websites durch den Einsatz von Behavior Patterns, wirkungsvollen kognitiven Verhaltensmustern, seht selbst! [...]
 konversionskraft.de    (translate)     Copywriting     Conversionrate   
 
So holst Du (noch) mehr aus dem E-Mail-Marketing-Kanal 
Der Newsletter ist eines der mächtigsten Marketing Werkzeuge: Die Empfänger bilden die perfekte Zielgruppe, da sie in der Regel sehr an Deiner Marke bzw. Deinem Produkt interessiert sind. Conversion Rates von mehr als 30% nach dem Klick auf die Website gehören zum Alltag. [...]
 onpage.org    (translate)     Listbuilding   
 
Creating Beautiful, Accessible, and User-Friendly Forms [PDF]
Forms are often a key part of websites: they allow users to buy things, sign up, participate, communicate, and get things done. But why are so many online form [...]
 slideshare.net        Listbuilding     Conversionrate   
 
New Litmus Subject Line Checker [Paid Feature] 
Your from name, subject line, and preview text are your ultimate first impression in the inbox. They encourage your subscribers to open and read your email. Without an open, there are no clicks; without clicks, there are no conversions. For many email campaigns, success depends on that first impression. [...]
 litmus.com        From     Subjectline     Tool   
 
Mail.ru: Here’s What You Need to Know  
With more than 100 million active accounts, Mail.ru is the largest email provider in Russia. If you’re sending email to subscribers in Russia and Eastern Europe, it’s likely that a significant portion of your subscribers opens their emails in the Mail.ru web client. With that in mind, it’s no surprise that many Litmus customers have asked for Mail.ru support in the past, and we’re excited to announce that Mail.ru is the most recent client addition to Litmus Instant Previews in Checklist and in Builde [...]
 litmus.com        Design   
 
Trial expiration email best practices 
Chances are pretty good that if you run a software company, your software comes with some sort of trial period. How you structure the trial period may vary, but near the end of a trial period, you should follow up with an email or two to help folks avoid any interruptions in service if they’d like to continue using it.
 postmarkapp.com        Automation   
 
Email Design Podcast #36: Typography Trends, Web Font Support, & Flexbox Support in Email  [MP3]
(0:15) Typographic patterns in email: This study from StyleCampaign explores typography trends in email, with everything from popular fonts used to font-size, line-height, and more. (6:38) Web font support in email: We look at the current state of web font support in HTML email and the difference of support between font-face, import, and link methodologies. [...]
 litmus.com        Design   
 
Halloween Email Campaigns: 6 Design Tricks and Treats 
Halloween is on the horizon, and spine-tingling sends have been making their way into our inbox. From ghosts to ghouls, it’s clear that brands are having fun getting into the spirit with Halloween email campaigns. But, should everyone send Halloween email campaigns? Yes! If you’re not sure what to send or you’re still putting finishing touches on your campaign, consider these six tricks and tips to put your Halloween email design above the rest. As usual, we’ve rounded up some spook-tacular examples [...]
 beefree.io        Event     Gallery   
 
Always use pre-header for your email campaign 
Inbox is the first thing a subscriber sees, it’s often the last thing considered when creating an email. Every inbox shows the sender name and subject line for an email. Many clients also display some preview text. And optimizing preview text is one of the most effective ways to increase open rates - sometimes up to 45%. [...]
 medium.com        Subjectline   
 
Interactive Hotspots in Email [GFX]
As you can see from the example above, interactive hotspots, or user initiated information overlays are an effective way to deliver additional contextual information on an image. This article on the Email on Acid blog explains how to build Hotspots in email that will work in iOS Mail, Apple Mail and AOL Mail. If you’re feeling adventurous they can be made to also work on Yahoo! Mail and Gmail Webmail as well as these clients support the :hover pseudo-class. [...]
 freshinbox.com        Gallery     Design   
 
The Truth about Cart Abandonment 
According to research recently released by Britain’s Retail E-mpire, the UK will become the world’s leading ecommerce exporter, with online sales generated by UK retailers from international markets expected to soar sevenfold to £28bn by 2020. However, according to our latest research, on average 84% of people who visit a site abandon their purchase before checkout, costing retailers billions in lost sales. So what can we do about this problem? Well first of all – let’s switch it around and look at [...]
 smartinsights.com        Automation     Gallery   
 
Why "Best Email Subject Line" Lists Aren’t Worth Your Time 
You see them everywhere. “Best Email Subject Line” lists tempt you with promises of increased open rates. They guarantee subject lines that will “finally stand out in your consumer’s crowded inbox.” And perhaps, most devastatingly, they vow to be “easy.” [...]
 medium.com        Subjectline     Gallery   
 
10 Tips for Merry Email Marketing 
The holiday season is drawing near. Amidst the good tidings and cups of eggnog, there will be loads of gift giving, parties, and shopping. What’s a marketer to do when the holidays roll around? According to a study conducted by the National Retail Federation, 60% of millennials say they “love” holiday shopping. In 2015, Black Friday had the highest revenue of any holiday for 68% of surveyed retailers. [...]
 campaignmonitor.com        Event   
 
E-Mail-Marketing Checkliste: Tipps für erfolgreiche Newsletter & Mailings 
E-Mail Marketing gehört zu den effektivsten Formen des digitalen Marketing. In der Praxis gilt es jedoch einige Herausforderungen zu meistern, damit die Kampagnen den gewünschten Erfolg erzielen. Wichtige Aspekte für das operative E-Mail Marketing finden Sie in dieser Checkliste – von der Adressgewinnung über die technische Infrastruktur bis hin zur Erfolgskontrolle. [...]
 emailmarketingblog.de    (translate)     Marketing   
 

My Blogs, Notes & Interviews:
 
 Infografik: Newsletter-Kalender für November 2016
November steht vor der Tür. Die Welt blickt weiterhin gespannt auf die US-Präsidentschaftswahl. Gleichsam schaut der Handel erwartungsvoll in Richtung [...]
 Recht: AG Bonn zum Nachweis und zum Verfall der Werbeeinwilligung
Das Amtsgericht Bonn beschäftige sich mit den Fragen, wie ein Opt-in-Nachweis zu erfolgen hat und ob ein ungenutztes Opt-in nach einer gewissen Zeit verfallen [...]
Please find this week's email industry roundup here.


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