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w✩EPiC - Weekly Email Picks #215

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* Using Web Fonts in Email 
Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But recently, things have changed. More and more email designers are pushing the boundaries and embracing the same development techniques that web designers have been using for years—implementing web fonts in their emails. [...]
 litmus.com        Design   
 
 
Interesting:
 
Reminder: New Provisions to Canada’s Anti-Spam Law (CASL) Take Effect in 2017 
Are you located in Canada or do you send emails or text messages to people that live or work there? If so, you should already be familiar with Canada's Anti-Spam Law (CASL). This anti-spam law, which is often referred to as the toughest in the world, went into effect in 2014 and governs commercial electronic messages (CEMs) [...]
 clickdimensions.com        law   
 
Yesmail surprises with "study" on iOS list unsubscribe  
As voters on both sides of the aisle know very well, some politicians are quite good at creating their own realities whenever opportune. Email service provider Yesmail also appears to be showing chutzpa in taking the occasion of Apple’s support of email list unsubscribe in their iOS 10 mail client to create a huge PR bubble. [...]
 publicare.de        Unsubscribe   
 
10 Fragen mit denen ihr E-Mail Marketing Anbietern auf den Zahn fühlen könnt 
Als E-Mail Marketing / CRM-Spezialagentur wurden wir in letzter Zeit sehr häufig gefragt, was das richtige Versandtool oder viel mehr die richtige, kanalübergreifende Marketing Cloud Lösung sei. So leicht ist diese Frage nun nicht zu beantworten, zumal jedes Tool seine Stärken und Schwächen hat und es ganz stark auf die jeweiligen Bedürfnisse der Kunden ankommt. [...]
 email-lounge.de    (translate)     ESP   
 
How To Set Up Email Unsubscribe Policies 
Maintaining a good reputation for your recipient list is key to ensuring your emails reach the elusive Inbox. Think of a good deliverability rating like your credit score—consistency is key. Just as missed payments can bring you down, through consistent experiences with your recipient list (similar to consistent, on-time payments), you can improve and get back to where you want to be. [...]
 sendgrid.com        Unsubscribe     Gallery   
 
Oracle buys Dyn and NetSuite 
Last week Oracle announced they were buying Dyn. Interesting acquisition, but fills a spot in Oracle’s playbook to provide infrastructure. None of the press releases I’ve seen about the acquisition mentions the Dyn email service platform. Oracle has at least two email platforms already (Eloqua and Responsys). It will be interesting to see what happens with email. Oracle also bought NetSuite, which owns the Bronto email platform. [...]
 wordtothewise.com        ESP   
 
Analysis: How ISPs Support Email Security Features Today 
There are several technologies improving email security and authentication. I have presented them in my previous post: 6 Technologies To Protect Your Brand in Email Marketing. But those technologies can only help of course, if ISPs (Internet Service Providers) support them as well. That’s why we have tested 12 ISPs in a case study, which email security features they offer today. The analysis shows – there are lot of differences between the ISPs. [...]
 teradata.com        Study   
 
[Podcast 41] Holiday Email Marketing, Viral Email, & More [MP3]
In the 41st episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about holiday email marketing, global email benchmarks, what makes emails viral, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. Watch the full video above or listen to the audio-only version below. [...]
 litmus.com        Design     Study   
 
Return Path vs 250ok: Email Deliverability Software and Services 
Why does email deliverability matter? According to the 2015 Email Data Quality Trends Report by Experian, 73% of marketers reported having issues with email deliverability. Return Path has reported that over 20% of legitimate email goes missing. Undoubtedly, businesses encounter problems with deliverability, and that negatively impacts the bottom line. [...]
 marketingtechblog.com        Intelligence     Tool     Deliverability   
 
Best Black Friday Email Campaigns 2016 [GFX]
The results are in and here are the best Black Friday email campaigns 2016 that hit our inbox. From B2C to B2B, these campaigns stood out. [...]
 sparkpost.com        Event     Gallery   
 
Single Images Email 
I noticed that a lot of fashion brands send emails that are one single image. Since I started in email marketing we always made an effort to make [...]
 reddit.com        Design   
 
Future Trends in Email Marketing 
In the year 2016, we experienced a surge in the use of interactivity in emails, rise in mobile-friendly, concise, and automated emails, and a lot of emojis in subject line & preview text – all of which was predicted by the Monks. So, what is it that email marketers should look forward to in the coming year? Inspired by the success of the 2016 predictions, the Monks, bring to you predictions for the future of email marketing in 2017. [...]
 emailmonks.com        Trend   
 
Who to follow: Jacques Corby-Tuech 
Jacques Corby-Truech is the CRM marketing manager for ETX Capital, a financial spread betting firm based in London. In this role, he oversees the end-to-end implementation for all ETX’s marketing email content, and a large proportion of its transactional sends. Jacques’s side project, “The No BS Guide to Email Marketing“, is a quickly growing knowledge-sharing community platform for client-side email marketers who want to talk shop, pick up new tools/tricks, or make connections in the email marketing [...]
 phrasee.co        Trend   
 
Email Benchmark: Results by Email Frequency 
Email Frequency. This is a topic that hits home with many email marketers. What is the ideal email frequency? Am I sending too much or not enough email? How do I find the right balance of providing emails to engage and inform my audience without overwhelming or annoying them? We dove head first into nearly 2 billion emails sent in 2015 by associations to find out what email frequency results in the highest engagement. 72% of email subscribers were sent 1-5 emails per month while 16% were sent 6-10. [...]
 informz.com        Frequency     Study   
 
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My Blogs, Notes & Interviews:
 
Omnichannel marketing trends: What awaits marketers in 2017?
Please find this week's email industry roundup here.


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