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w✩EPiC - Weekly Email Picks #223

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
 
Interesting:
 
Understanding differences between corporate and consumer Gmail threats 
Every minute, we prevent over 10 million unsafe or unwanted emails from reaching Gmail users and threatening them with malicious attachments that infect a user’s machine if opened, phishing messages asking for banking or account details, and omnipresent spam. A cornerstone of our defense is understanding the pulse of the email threat landscape. This awareness helps us to anticipate and react faster to emerging attacks. Today at RSA, we are sharing key insights about the diversity of threats to [...]
 googleblog.com        Spam     Deliverability   
 
2016 Contextual Email Marketing Report [PDF] 37.7mb
How contextual email technology works; Contextual marketing in the email lifecycle; Fortune 1000 performance data; Examples and best practices; Why contextual email is the next step for the email industry. [...]
 realtime.email        Customization     Trend   
 
How Feedback Loops Help Mailbox Providers 
The benefit of email feedback loops for senders and email users is fairly well understood. Feedback Loops help people unsubscribe from unwanted email and help senders maintain lower complaint rates and a higher sender reputation. Less known are the benefits of feedback loops from the Mailbox Provider’s perspective. Why do mailbox providers provide email feedback [...]
 returnpath.com        Study     Deliverability   
 
Hacking HTML Emails with CSS [VID]
Kevin breaks down the most innovative techniques used in HTML email today that make emails stand out in the inbox and bring email development from 1999 to 2016. [...]
 thedotpost.com        Design   
 
Sauber durchstarten: Der Frühjahrsputz für ihr E-Mail-Marketing  
Die Tage werden wieder länger und die Ausreden kürzer. Neben ausgefeilten Ideen für geniale Newsletter und mehrstufige Serien ist es wichtig, regelmäßig aufzuräumen. Lassen Sie uns zusammen die Ärmel hochkrempeln und typische Stolperfallen im E-Mail-Marketing unter die Lupe nehmen. [...]
 optivo.com    (translate)     Listbuilding     Automation     Gallery   
 
Our 5 Favorite Valentine’s Day 2017 Emails [GFX]
Whether you love it or hate, you can’t avoid Valentine’s Day – in the inbox anyway. V-Day promotions were everywhere this year, with more brands ramping up their creativity and delivering exceptional email experiences. Here are five of our favorite emails from Valentine’s Day 2017. Our 5 favorite Valentine’s Day 2017 Emails [...]
 movableink.com        Gallery   
 
SendGrid’s 2017 Email Deliverability Guide [PDF] 0.5mb
The 2017 Email Deliverability Guide features numerous interesting and informative sections, including: Reputation – Learn more about what a good sender reputation means and how you can maintain or improve the way inbox providers view you. Infrastructure and Authentication – If your email infrastructure and authentication aren’t set up correctly, it doesn’t matter what kind of reputation you have. Make sure your program is set up for success. Sending Best Practices – There are many ways an email [...]
 sendgrid.com        Deliverability   
 
Deliverability Tips for Email Agencies: Coach Your Clients 
For many marketers, email deliverability is a daunting topic. While there’s no doubt about the importance of getting your email delivered to the inbox, the nitty gritty details and the technical nature of the topic often give marketers the shivers. No wonder many brands are turning to professional services—their email agency, for example—when facing deliverability questions. But how can an agency help their clients with their deliverability problems? How do you troubleshoot your clients’ issues and [...]
 litmus.com        Deliverability   
 
Email Newsletter Popups Hurt by Google’s New Algorithm Update 
A prospect’s email address is by far the most valuable piece of intel a company could hope to gather. And for years, email newsletter popups and other website sign-up forms have been the Golden Goose for marketers to collect them. Not just newsletter popup forms… …but live chat windows and Facebook “like our page” popups have been vital tools as well to an inbound marketer. [...]
 delivra.com        Listbuilding     Mobile   
 
The Right Users For Incentive Emails [PDF] 0.6mb
We’ve illustrated the effectiveness of incentives for sales and analyzed which users are good candidates for incentive emails. By identifying the right candidates and sending incentive emails to them, our client is able to improve customer loyalty and brand image while boosting sales. [...]
 retentionscience.com        Customization     Intelligence   
 
Address Recycling: Truth, myths and realities 
We were talking about this on one of the deliverability lists and I told another story. [ISP] recycled addresses once – back when JD was there which must have been, oh, around 2005/6 or so. I heard this directly from JD. It wasn’t done again, but a whole bunch of people just assumed it was an ongoing thing. Since my knowledge was a private conversation between JD and me, I never felt comfortable sharing the information. Given the circumstances, I’ve decided it’s OK to start sharing that end of the [...]
 wordtothewise.com        Deliverability   
 
Seven email design examples from the Travel & Leisure industry that engage subscribers [GFX]
With 83 percent of Travel & Leisure companies rating email ROI as ‘excellent’ or ‘good’ (2016 Email Industry Census – Key Sector report), we thought it would be good to share some of the best examples of email campaigns we’ve seen in the industry. Without further ado… Romantic getaway for Valentine’s Day – Stoke Park Valentine’s Day is a popular occasion for a short city break and what better way to promote your offering than using animation? In this example from Stoke Park, they used multiple [...]
 adestra.com        Gallery     Customization   
 
E-Mail Marketing Trends 2017: 10 Prognosen zur Zukunft des digitalen Dialogs 
Immer neue (technische) Herausforderungen lassen E-Mail-Marketer manchmal vergessen, dass die Kunden-Bedürfnisse im Fokus stehen und intelligent bedient werden müssen. Personalisierung statt Massenansprache bleibt deshalb das A und O – aber bitte sinnvoll und professionell eingesetzt. Um dabei Aufwände zu minimieren, kann man auf Marketing-Automation-Tools zurückgreifen. So können Mailing-Kampagnen zielgruppengerecht ausgesteuert werden und bieten dem Empfänger relevante Inhalte im passenden Kontext. [...]
 emailmarketingblog.de    (translate)     Trend   
 
Newsletter-Empfehlungen - Mehr als ein Hobby 
Seit 2012 empfiehlt Reportagen.fm jeden Freitag die drei besten Reportagen, die in jener Woche in einem deutschsprachigen Medium erschienen sind, in einem Newsletter - kostenlos und werbefrei. Die Arbeit teilen sich sieben freiberufliche Journalisten aus Berlin, Hamburg und München, die sich bei der Arbeit für das Campusmagazin Furios der Freien Universität Berlin kennengelernt haben. "Wir sind es gewohnt, unsere Zeit in etwas zu stecken, das kein Geld einbringt, aber Spaß macht", sagt Valerie [...]
 sueddeutsche.de    (translate)     Marketing   
 
10 Brands Show Us How Email Marketing is Done [GFX]
An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the success of their business efforts. Direct [...]
 marketinginsidergroup.com        Gallery   
 
Betreffzeilen texten: Die wichtigste Stellschraube für Ihr E-Mail-Marketing 
Journalisten und Unternehmer haben etwas gemeinsam: Sie wollen Aufmerksamkeit. Wir von impulse verschicken daher jeden Tag E-Mails. Wir finden, dass wir darin oft richtig gute Inhalte anbieten: kluge Texte, gute Tipps und auch mal was zum Lachen. Ja, wir geben uns richtig Mühe. Und trotzdem: Es gibt E-Mails, die werden gerade einmal von jedem fünften Empfänger geöffnet. Vier von fünf unserer Newsletter-Abonnenten denken also: „Langweilig – weg damit!“ Autsch! So ignoriert zu werden, ist schmerzhaft. [...]
 impulse.de    (translate)     Subjectline   
 
Last Week's Most Clicked:
 
 
 
 
 
 

My Blogs, Notes & Interviews:
 
 Studie: Versanden Newsletter in Gmails Reklame-Ordner?
Googles E-Mail-Services sind weiter im Aufwind. Mehr als jede vierte Newsletter-Öffnung geht inzwischen auf Gmail oder Google Android zurück. Werber müssen [...]
Please find this week's email industry roundup here.


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