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w✩EPiC - Weekly Email Picks #226

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
 
Interesting:
 
Guide to Accessible Emails 
As email marketers, we strive to deliver the perfect email experience to our subscribers. We make sure our emails are sent at the right time based on our analytics and that they’re delivered to the inbox by monitoring our deliverability and running spam tests. We personalize our content to be more relevant and tinker with our design to make sure our emails render perfectly on countless devices and in every email client. [...]
 litmus.com        Design   
 
ClickMail’s 2017 ESP Selection Guide [PDF] 1.7mb
Email continues to grow in complexity and therefore capability. Email technology in 2017 enables a degree of personalization only dreamed of a few short years ago. It can integrate across channels to build a holistic view of each customer. Email can be automated to nurture prospects along the buying process, or to re-engage the disengaged. The analytics can be rich, deep and actionable. But this growing complexity means choosing an email service provider (ESP) is also more complicated. And as your [...]
 clickmail.com        ESP   
 
Braucht man für Feedback-Anfragen doch keine Einwilligung? 
Eine neue Entscheidung des Landgericht Berlin vom 16.1.2017 lässt aufhorchen. Das Gericht hat entschieden, dass Feedback-Anfragen im Anschluss an einen Online-Kauf auch ohne Werbeinwilligung zulässig sind. Vielmehr sind solche E-Mails nach dem Beschluss des Gerichts hinzunehmen, wenn sie innerhalb weniger Tage nach Abschluss des Vertrages versendet werden. [...]
 online-marketing-recht.de    (translate)     Law   
 
A Snapshot of the Email Professional in 2017 
More than 3,500 marketers completed our State of Email Survey, which closed at the end of January and explores how brands plan, build, approve, send, and ensure the deliverability of their email campaigns. We’ll be releasing the complete findings of that survey in the weeks and months ahead. [...]
 litmus.com        Marketing     Study   
 
2017 Global Email Benchmark Report [PDF] 17.7mb
SendGrid’s Global Email Benchmark Report is produced and published to help senders compare their email program engagement metrics to the average metrics of their industry. The 2017 report also looks at how these metrics have changed over the last year. We’ve created this report to be a resource you can reference in order to: Determine the effectiveness of your email program. By comparing your engagement stats to the averages in your industry, you can better evaluate the performance of your email pr [...]
 sendgrid.com        Study   
 
Statistik-Spickzettel für Optimierer [PDF] 2.3mb
Wer sich mit A/B-Testing beschäftigt, stellt früher oder später fest, dass man dabei am Thema Statistik nicht vorbei kommt. In der Tat braucht man zumindest ein Grundverständnis der statistischen Begriffe und Zusammenhänge, damit man einen A/B-Test richtig plant und auswertet. [...]
 konversionskraft.de    (translate)     Test   
 
Guide to Email on Android 
Building emails that perform well on mobile is key for every email marketer—and with that, optimizing for Android environments has become more and more crucial. Google’s Android is the world’s most popular mobile operating system, followed by Apple’s iOS. [...]
 litmus.com        Design   
 
Customer Segmentation Strategy: How To Scale Up, Save Time, and Convert 
Historically, it’s been going into an email service provider (ESP) and manually building segments that make some intuitive sense: High spenders who live in LA; or females who bought in the sports category in the last 30 days. Then target these segments with some specific messaging: “Damn it feels good to be a VIP in LA!” Then customize this message in any number of ways with variables such as {username} and {user location} and {sale date} and {rewards balance} and {product interest}. And perhaps [...]
 retentionscience.com        Intelligence     Segmentation   
 
The Importance of Content-Type HTML Character Encoding in Email 
In this post we break down how content-type plays such a major role in how your email is displayed and why you should encode your characters. 
 emailonacid.com        Design   
 
Is there a replacement for email? 
I don’t think anything is going to replace email in the near future, and probably not in the far future. It’s virtually impossible to use internet technologies without an email address, because they are used as identifiers by most websites, cloud services, and even operating systems such as Google Android and Microsoft Windows. Many companies, schools and colleges also give all their members a unique email address. Email’s unbeatable [...]
 theguardian.com        Marketing   
 
Mit Whitelisting Erreichbarkeit im E-Mail-Marketing garantieren 
E-Mail Marketing ist eine einfache und effiziente Form der Kommunikation mit einer Vielzahl von Empfängern. Doch der Versand einer E-Mail führt nicht automatisch auch zu ihrer Zustellung. Bis eine E-Mail im Posteingang des Empfängers erscheint, muss sie einige Hürden überwinden. Insbesondere die zunehmenden Maßnahmen zum Schutz vor Spam filtern immer wieder auch gewünschte E-Mails aus – ein Problem für seriöses E-Mail-Marketing. Doch die Lösung dieser Problematik ist keine Alchemie. [...]
 email-marketing-forum.de    (translate)     Deliverability   
 
[Podcast #51] Interview with Meg Tiffany, Under Armour [MP3]
(0:54) How did you get involved in email? After studying graphic design and illustration in college, Meg’s first job out of college was at Appterra, where she was responsible for producing the company’s marketing materials. She took one code class in college, but largely learned about email development and marketing on the job. Her next job at Vera Bradley was more focused on email and was where she really honed her email skills. [...]
 litmus.com        Marketing   
 
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