Weekly world of email from EmailMarketingTipps.de  -  (Subscribe, too!)

w✩EPiC - Weekly Email Picks #232

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
 
Interesting:
 
20 Exit-Intent Popup Examples for Small Online Businesses [GFX]
Find 20 exit-intent popup examples and learn how Soundest ecommerce business clients use this kind of popup to their advantage. [...]
 soundest.com        Listbuilding     Gallery   
 
A Practical Guide On How to Get Out of Gmail’s Promotions Tab 
One of the most common reasons why emails are filtered down to the Promotions tab is that they contain a high number of images and links. In the email I tested above for our case study, there is little text and lots of links including linked images and icons with links to social profiles. I began my test by removing the “View in browser” header with its links, and images with links to social profiles. [...]
 jeffbullas.com        Design   
 
LinkedIn Lead Generation Forms and Marketing Automation 
If done right, the new features have a huge potential to create a more seamless experience for your customers, especially Lead Generation Forms. They not only make it easier for marketers to convert and generate more leads with automatically populated mobile friendly forms, but they also make it possible to throw a marketing automation tool into the mix! By adding the right marketing automation tool to the mix, this feature will basically enable digital marketer to create a seamless journey for [...]
 apsis.com        Listbuilding     Automation     B2B     Social   
 
Stop Shaming Your Users for Micro Conversions 
A problematic trend is spreading like an epidemic on the web. In a desperate attempt to nudge users towards conversions like newsletter signups some websites are adding manipulative link text to their popup modals. These user-shaming labels are called manipulinks (a clever term coined by Steve Costello): they employ the practice of what is often referred to as confirmshaming — making users feel bad for opting out of an offer (logically, this practice might better be described as declineshaming). [...]
 nngroup.com        Listbuilding   
 
How a simple newsletter grew our business and turned into a product. 
At the time we were building the initial version of Ludlow, we were also working on a proof of concept machine learning / recommednation engine that would pull out contextual data from print, image, and video content, then based on preference recommend said content to users, and although research revealed a difficult path for this product, it consequently wound up in Ludlow powering the platform’s artificial intelligence. Not only were we now able to pull content from a multitude of sources, but we [...]
 medium.com        Marketing   
 
The Zapier Guide to Facebook Lead Ads 
With more than a quarter of the world's population as users, Facebook has one of the largest online audiences in the world—and an advertising platform to match. Facebook's ad platform lets advertisers integrate hyper-targeted ads into users' daily news feed experience. Facebook Lead Ads, launched in late 2015, takes it a step further. While the initial ad looks like any other ad, it is combined with a form that's pre-filled with information the user has shared with Facebook, allowing a business [...]
 zapier.com        Listbuilding     Social     Tool   
 
Global Industry Benchmarks 2017 [PDF] 10.4mb
The legal services industry reports the highest ROI of all the industries represented. One might find that strange for one of the last industries to go digital at all, but their success could be attributed to that newcomer status. The marketers within the legal industry already had a knowledge base for email marketing as a discipline, and could then apply that more advanced knowledge once the legal industry was ready to use it. [...]
 getresponse.com        Study   
 
CASL Debunked: Everything You Need to Know About Canada’s Anti-Spam Law in 2017 
Canada’s Anti Spam Legislation (CASL) is one of the world’s strictest anti-spam laws, and it has been keeping email marketers busy since its introduction in 2014. Over a quarter of email marketers say that CASL has had a significant or dramatic impact on their company’s email marketing program, according to a Litmus poll. [...]
 litmus.com        Law   
 
DKIM Validation: An Email Authentication Best Practice 
DKIM is referred to as “content-based” authentication, rather than “path-based”, because whether or not a message passes DKIM validation is based solely on whether or not the content has changed between the time it was signed and the time validation was attempted. [...]
 sparkpost.com        Spam     Deliverability   
 
Lessons Learned From 2,345,864 Exit Overlay Visitors 
Offering specific, tangible resources (vs. non-specific promises) can positively affect conversion rates. Increasing the number of form fields in overlays can cause friction that reduces conversion rates. Overlay sizes exceeding 800×500 can be too large for some browsers and reduce load:view ratio (and overall impressions). Just because an offer is relevant doesn’t mean it’s good. Conversion rates vary considerably between blog categories. Not all content is created equal; some resources are more [...]
 unbounce.com        Listbuilding     Test   
 
E-Mail-Award 2017 - Einreichungen Newsletter [GFX]
Mit dem Preis wurden die besten E-Mail und Data-Driven Marketing Kampagnen des Jahres ausgezeichnet. Die Preisverleihung fand im Rahmen des DialogSummit, der europäschen Konferenz für Data Driven Marketing, am 04. Mai 2017 in Frankfurt statt. Bewertet wurden dabei die kreative Idee, die ansprechende Gestaltung sowie der Erfolg der Maßnahme. Die Einreichungen wurden von einer unabhängigen Jury beurteilt. Die besten drei Gewinner jeder Kategorie stellten ihre Beiträge auf dem DialogSummit einem aus [...]
 e-mail-award.de    (translate)     Gallery   
 
E-Mail-Award 2017 - Einreichungen E-Mailing [GFX]
Mit dem Preis wurden die besten E-Mail und Data-Driven Marketing Kampagnen des Jahres ausgezeichnet. Die Preisverleihung fand im Rahmen des DialogSummit, der europäschen Konferenz für Data Driven Marketing, am 04. Mai 2017 in Frankfurt statt. Bewertet wurden dabei die kreative Idee, die ansprechende Gestaltung sowie der Erfolg der Maßnahme. Die Einreichungen wurden von einer unabhängigen Jury beurteilt. Die besten drei Gewinner jeder Kategorie stellten ihre Beiträge auf dem DialogSummit einem aus [...]
 e-mail-award.de    (translate)     Gallery   
 
2017 North American Email Benchmarks & Trends Report [PDF]
In this 2017 edition of our North American Email Marketing Benchmarks & Trends Report, we discuss the six major trends in email marketing including the impact of mobile devices on the customer experience, struggles with email deliverability, the rise of contextual marketing, customer journeys, adaptive content, and the impact of marketing automation. We also provide a commentary about North American email marketing benchmarks for the full year, 2016. [...]
 hubspot.net        Study     Trend   
 
The 17 emails we send to engage customers, reduce churn & increase revenue 
From the start of Baremetrics I’ve wanted to stay away from being a faceless company. Given we’re a B2B company, that’s relatively easy. We’re not dealing with 10,000 or 100,000 customers here, so making sure each and every customer gets some sort of interaction just makes sense. Keeping in touch with users makes for happier people and ultimately results in lower churn. But what are some ways to do that? Here’s a breakdown of all the ways we stay in touch with users, including the exact emails we sen [...]
 baremetrics.com        Automation     B2B     Gallery   
 
CSS Grid in Email — Making fallbacks work 
In email #2 we tried out CSS grid, and found an approach that works in some devices, and falls back to a similar layout for many others thanks to the hybrid-div approach. However there were some email clients that had a fairly poor experience, particularly Outlooks 2007, 10, 13 & 16 (which use Microsoft’s Word engine to render HTML), plus Gmail IMAP (which doesn’t read style tags) and some regional email clients like Mail RU (which read *some CSS*, seemingly at random). These don’t represent a huge [...]
 medium.com        Design     Mobile   
 
Last Week's Most Clicked:
 
 
 
 
 
 

Please find this week's email industry roundup here.


Sign up, get inspired