Category Archives: english

AMP for Email: Google brings interactive real-time content to Gmail – but reactions are mixed

A few days ago, Google announced a plan to enable “more engaging, interactive, and actionable email experiences” by bringing AMP to email. While interactive email and real-time content are supposedly big trends in the email industry, feedback from developers was modest, to say the least – for good reasons.
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Prevent Gmail from shortening your subject lines at the beginning (square brackets issue)

There is a lot of information about develping newsletters for Gmail. These range from rendering quirks to unique goomoji and clipping issues. However, one thing seems to be less well known. Or were you aware that Gmail does not only cut off subject lines at the end, like most email clients do, but also at the beginning? Continue reading

Email remains essential among Europeans

A few days ago, the European Statistical Office Eurostat has updated their figures on email and social network usage (see blog post from 2014). To my surprise, the proportion of email users continues to rise – despite the large base and the many competing communication channels. Continue reading

How to personalize newsletter send times (aka “send time optimization”) using AI

Google Trends data suggestes that December and May are customization months. Particularly now, towards the end of the year, there’s a massive seasonal increase in interest for the topic of “personalization”. No wonder, as the end-of-year business is crucial for many, and tailoring emails to subscriber preferences is one of the most effective ways to boost sales.

In fact, email is sort of the mother of digital personalization. Data sovereignty remains in-house and the marketing channel is highly customizable. Basically, all attributes can vary based on subscriber attributes, whether it is the subject line, the offer or timing.

But wait a moment… Is email timing really customizable? Why then do all recipients receive a newsletter at the same time, say 8 o’ clock in the morning? The truth is that although timing is considered a classic success factor, senders still align it more with a rigid standard schedule than with individual recipient preferences.

This post outlines an algorithm to determine subscriber send time preferences.

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The 100 most-read email marketing stories of 2017

Whew, much has happened in the past year. There’s more GIFs, more #emailgeeks, more emojis, more artificial intelligence, more automation, more crosschannel, more customization, more privacy awareness (“GDPR”), more money, more emails, more interactivity in them and so on. In these turbulent times some even forgot to renew their internet domain.

Time to lean back and decelerate a bit. A brief year in review might be just right for this. Therefore I had a look at which newsletter articles (archive) were clicked most frequently. Below you will find the top 100 – enjoy. Continue reading

Trending: Emoji usage in email subject lines increased by more than 40% YOY

Emojis still gain popularity among email marketers. In November, nearly every 10th subject line in my email inbox – that’s 9.72% out of 8,804 newsletters – used unicode symbols to draw attention. Previous year’s figure was only 6.92%. All the signs are that the trend will continue in 2017… Continue reading

Meet the #emailgeek women on Twitter 👩

This is a follow-up to last week’s “#emailgeeks on Twitter” post. One thing that I noticed when browsing through the community is that women seem to be significantly underrepresented. They also tend to have fewer followers. To encourage networking, here is another interactive map just with #emailgeek women. Continue reading

Meet the #Emailgeeks community on Twitter [Infographic]

It has been 123 weeks since I last surveyed the #emailgeeks on Twitter. This needs an update. Read on and check out your spot in todays geeks universe. Explore your neighbourhood and other expert communties using an interactive infographic. “Not an ego bait again” you say? Partly yes, but mostly no. I mean there are maaaany geeks around, and there’s a lot to discover if you click though a bit, I promise. Continue reading

A word on SSL/TLS and on competitive intelligence using Google’s transparency report data

HTTPS encryption is hot in the news for some time, now. It not only affects online marketing on webpages, but also email marketing practices. Google shares open data that sheds light on the adoption of email encryption. I present you a view on the data set from a completely different perspective. Continue reading

MailChimp promotes single opt-in – and why I continue using double opt-in

MailChimp is one of the biggest email service providers in terms of email volume and number of customers. The company now announced that “[s]tarting October 31, single opt-in will become the default setting for all MailChimp hosted, embedded, and pop-up signup forms. This change will impact all MailChimp users“. And it is a huge change. Continue reading