Who isn’t keen on new digital marketing approaches these days… Well, yesterday I stumbled upon a one hour (?) twitter chat with @litmusapp and other #InboundHour hashtag participants. I did not attend, but it looked like the organizer @HubSpot posted seven frequently asked email marketing questions and @litmusapp as well as others shared their opinions on them.
Is this concept effective? I mean @HubSpot has 498,838 followers and @litmusapp has got 16.741. That’s a lot. Here’s a brief summary of the event, you can decide for yourself: Continue reading