Tag Archives: law

Welcome to Absurdistan: Did a higher Regional Court just kill double opt-in in Germany?

There is the catastrophe: double opt-in legally inadmissible” (Dr. Schirmbacher), “one of the most serious und fatal failures of justice in the last 5 years” (Dr. Bahr). Those are just two out of many comments. In fact, I haven’t seen any positive ones among experts until now. And I don’t think there will be any.

What happened? Continue reading

Thunderbird wants email advertisers to honor ‘Do Not Track’

After announcing to no longer focus on innovations for their email client, Mozilla now released Thunderbird 15. The last major one comes with a new privacy feature that could possibly have a huge impact on the email industry: Do Not Track for email. That means, the user shall be empowered to opt-out of tracking his user behavior (opens, clicks, …) by ticking a checkbox ‘Tell web sites I do not want to be tracked’ in the ‘Security > Web Content’ menu. Continue reading

Double opt-in in Germany – is it legally mandated?

I noticed some buzz around the German opt-in legislation lately, or more precisely: concerning the use of double opt-in. (See for example the “Drowning in data” panel recording from the last Email Insider Summit at 38:11, or this tweet.) So… is double opt-in, where subscribers have to activate their subscription by clicking a confirmation link, required in Germany? Here are the most important things for you to know: Continue reading