Tag Archives: legislation

A word on the International Email Privacy & Consent Guide from act-on

international-antispam-lawsI generally like tabulated summaries. However, sometimes they tend to provide dangerous superficial knowledge. One example is the new “International Email Privacy & Consent Guide” from act-on (right figure), which is to provide an overview of the quite heterogeneous anti-spam law landscape. I don’t think it does. But decide for yourself… Continue reading

Ebook: Permissible Email Marketing in Germany, Austria & Switzerland (incl. int’l email legislation list)

german-email-law The online marketing competence group of eco – Association of the German Internet Industry – just published their 5th edition of the popular “eco Directive for Permissible Email Marketing – Guidelines for Practical Use”.

The free ebook is a must-read not only for pasticipants of the CSA-whitelist and email marketers sending to the German-speaking part of Europe. For the first time, the current revision contains a worldwide opt-in/opt-out list – plus, it’s available in English, now. Continue reading

How PayPal (really) hit the email oops gallery

Digital direct marketing is fast-paced. Thus, things can easily go wrong. We have seen the New York Times sending emails to 8 million subscribers instead of 300. We have also seen Mini stuffing people’s inboxes with hundreds of newsletters by mistake.

And speaking of such severe failures – here is what PayPal sent to many (or even all?) of its 20 million German accounts lately… Continue reading

Thunderbird wants email advertisers to honor ‘Do Not Track’

After announcing to no longer focus on innovations for their email client, Mozilla now released Thunderbird 15. The last major one comes with a new privacy feature that could possibly have a huge impact on the email industry: Do Not Track for email. That means, the user shall be empowered to opt-out of tracking his user behavior (opens, clicks, …) by ticking a checkbox ‘Tell web sites I do not want to be tracked’ in the ‘Security > Web Content’ menu. Continue reading

Double opt-in in Germany – is it legally mandated?

I noticed some buzz around the German opt-in legislation lately, or more precisely: concerning the use of double opt-in. (See for example the “Drowning in data” panel recording from the last Email Insider Summit at 38:11, or this tweet.) So… is double opt-in, where subscribers have to activate their subscription by clicking a confirmation link, required in Germany? Here are the most important things for you to know: Continue reading