Tag Archives: study

Gmail, Hotmail, Yahoo & Co. – webmail usage in the European Union [study]

In the last months, I shared several European ecommerce, internet and email figures. Here’s another interesting one. Ever wondered, how popular cloud-based email services like Hotmail/Outlook.com, Gmail, or Yahoo! Mail are – e.g. in the U.K., in Germany, or in Sweden? Answers come from a recent comScore study. I just felt like putting some of them into a map. Continue reading

New email benchmark data for your records

I just stumbled over “The myth of the Email Newsletter” – an interesting blogpost from Kelly Lorenz. She shares some thoughts on email marketing differences between Nordic countries and the United States. Let’s bump my ecommerce statistics from the European Commission into the discussion. In addition, I want to enrich them with brand new email benchmarks coming from one U.S. based and one European email service provider… Continue reading

Fragmented Europe: Internet access, mobile broadband, social networking – Pt. 2

I got a little add-on to yesterday’s post. I thought, augmenting our dataset with the population of each European country in 2011, would surely be a good idea. This allows us to view not only the relative progresses (e.g. “The Finns are more advanced in mobile broadband adoption than the Frenchmen”), but also absolute market sizes (“Nevertheless, the French mobile market is still bigger than the Finnish one – I can reach much more people on mobile phones there”). Here are seven more figures: Continue reading

Fragmented Europe: 7 E-commerce stats from the Commission’s Digital Agenda Scoreboard

If you market products and services across Europe, the European Commission’s Digital Agenda Scoreboard is definitely worth a look. The latest annual scoreboard has been released last Monday. Check out the avaiblable open data for the different markets. It e.g. shows internet access via mobile devices by country, differences in online shopping behavior, and more. To provider you an easy access to the information, I made some figures for 2011′s most interesting facts: Continue reading

Study: Email marketing most effective and well aligned within organizations

New study from the CMO Council is out, entitled “Integrate to Accelerate Digital Marketing Value – Driving Digital Marketing Performance with the Right Platforms, People, and Processes”. It includes interviews with digital marketing leaders (e.g. Sears & Xerox) and the results of a survey among more than 200 senior corporate marketing leaders. The data shall help to understand, where and why budgets are applied. It also reveals an interesting perspective on our workhorse: email marketing. Continue reading

comScore study might attach new importance to measuring open durations

In a recent study, comScore and Pretarget analyzed 263 million display ad impressions over nine months across 18 advertisers in numerous verticals. After collecting the data, Pretarget did a correlation analysis, including variables such as gross impressions, views (75% of ad within screen, either above the fold or after scrolling), time in-view, hover/engagements and total hover/engagement time, clicks and conversions. The results are astonishing. They for example show that… Continue reading

Benchmark reporters: show your data, please

From the introduction of a recent benchmark study:

“This study will help you to understand what metrics you should be analyzing when reviewing your email marketing program, what goals you can set based on similar organizations, and how your email marketing program is performing”

- sounds promising. Next, under “Key Findings” it comes up with a remarkable outcome saying that

“shorter subject lines continued to outperform their longer counterparts. Fewer than 10 characters achieved the best open rate at 58%.”

The group of mailings with super-short subject lines naturally stands out in a bar chart which illustrates average open rates across different length ranges (see figure right). So far, so good.

However, the question of what you can really make out of such numbers often catches me lately. Should I prune my newsletter subject lines down to 10 characters, now? I don’t think so. To anticipate my view: these finding are useless or even harmful, if presented this way. Why is that? Continue reading

BtoB study: 2012 Email Marketing – A Legacy Channel Continues to Deliver

In an online survey, held between December and January, the ‘BtoB magazine’ asked 332 b2b marketers questions on topics such as email practices, list acquisition, opt-ins, deliverability, mobile email, triggers and other email marketing related aspects. Some keyfacts include: Continue reading

Survey says: email still trumps them all …

Interesting survey from the Target Marketing Magazine (about) that inspects marketer’s direct marketing plans for 2012. In January, 19,600 print subscribers where asked to fill out a questionnaire via email (three drops). The campaign lead to 365 respondents (= 1.9% response rate). Looking at the answers puts one assumption close: email marketing is more vital than ever … Continue reading

Spam filter effectiveness: Hotmail vs. Gmail vs. Yahoo! Mail

Interesting insights from Cascade Insights, a company specialized in competitive intelligence. The goal of the study “Web Mail Provider: SPAM Filtering Effectiveness Research” [full-PDF] was to quantify and compare the spam filtering capabilities of Hotmail, Gmail, and Yahoo! Mail.
Continue reading