Adjust detection to product use-cases – Tune your machine-learning classifiers to match your product needs When you make a statistical decision, you can err on one side of the decision or the other. For example, you can decide to detect more spam at the expense of flagging good mail as spam (false positives) or you can reduce the number of good emails flagged as spam at the expense of having more spam not detected (false negatives). How to balance the two (to a reasonable level, that is) is product [...]
 elie.net        Spam     Study     Deliverability   

So gelangte auch unsere Mandantin bei der Suche nach einem günstigen Flug im Netz von Fluggesellschaft zu Reiseanbieter zu Vergleichsportal. Kurz darauf wurde sie von einer der besuchten Seiten per E-Mail aufgefordert, das von ihr eingeholte Angebot zu buchen, solange der Preis so niedrig bleibe. Unsere Mandantin hatte nicht in den Empfang einer „Erinnerungs-E-Mail“ eingewilligt und sah sich von dem angeblichen Service belästigt. [...]
 multimediarechtler.de    (translate)     Law   

Life can get really busy. Inboxes too. Just think about everything inside your own inbox, from personal messages and trip itineraries to promotional offers and yes, even bills. It's all (mostly) important, but it can be overwhelming to stay on top of everything. And sometimes, you might miss something really important amidst all the rest. Starting today, you'll discover three new experiences in Inbox—streamlined events, glanceable newsletters and saved links—that help you better keep track of things [...]
 googleblog.com        Mobile   

Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on wearables like the Apple Watch, and broad adoption of engagement-based email filtering by inbox providers. Given all of these changes, we were curious what the next several years had in store, so we asked 20 experts: “How will email marketing and the subscriber experience change by the year 2020?” [...]
 convinceandconvert.com        Trend   

Trennen Sie die Spreu vom Weizen und bewerten Sie Ihre Kontakte hinsichtlich ihrer Qualität in Übereinstimmung mit Ihrer Buyers Persona! Kennen Sie das? Sie sehen tagtäglich, wie sich neue Interessenten bei Ihnen registrieren, vielleicht den Newsletter abonnieren oder sich für Spezialangebote interessieren. Sie stecken viel Kraft, Herzblut und Arbeit hinein, diese Interessenten nun als Kunden zu gewinnen. Sie setzen Mailings auf, Sie beantworten jede Anfrage, Sie telefonieren hinterher. Sie stellen [...]
 email-marketing-forum.de    (translate)     B2B     Intelligence     Segmentation   

There are two types of blacklists: IP address-based and domain-based. IP-Based: Real-time Black Lists (RBL) and Domain Name Server Black Lists (DNSBL) are lists of IP addresses whose spam status changes in real-time. Mailbox providers check these blacklists to see if the sending server is managed by a sender who allows others to connect and send from their system (open-relays). They also check for known spammers or mailbox providers that allow legitimate spammers to use their infrastructure. The [...]
 returnpath.com        Spam     Deliverability   

When United Capital, a private financial life management company out of Newport Beach, California, rebranded its weekly newsletter to focus on the prospect journey, the included content also needed a different focus. Read how by integrating original content authored by internal subject matter experts, instead of including only curated content, the digital marketing team was able to increase newsletter engagement by 145% in one year. [...]
 marketingsherpa.com        Study   

If you don’t pay attention to segmentation, dynamic content, and engagement, you will find a majority of your emails ending up in bulk or spam folders. Understanding global differences from country to country is also integral to success. In this guide, we cover: Best practices, ISP landscape, international regulations, proven strategies, common pitfalls, and much more. [...]
 eloqua.com        Deliverability   

Depending on your business, it’s likely your subscribers are sending you a variety of silent messages as they ignore your emails. Here’s a sampling: "I already bought." - These contacts may have purchased from another channel, a competitor or even purchased used. No matter the reason, they aren’t in the market anymore. [...]
 silverpop.com        Unsubscribe     Listhygiene   

This report showcases the state of email reputation, analyzing: Where all attempted messages are coming from and how much of that is getting delivered; How the reputation landscape has changed year over year; How the top mailbox providers are choosing to place messages based on their sender’s reputation. [...]
 returnpath.com        Study     Deliverability   

Email marketing has experienced great shifts in recent years, and is set to undergo dramatic changes before the end of the decade. We explored the future of the channel in our recent Email Marketing in 2020 report, where we asked 20 experts to share their vision for how email will change over the next several years. [...]
 litmus.com        Trend   

We know building HTML emails is hard, especially responsive emails. That's why we created Foundation for Emails. Get away from complex table markup and inconsistent results. Use Foundation for Emails to spend less time coding emails, and more time on other things, like building amazing products. [...]
 zurb.com        Design     Mobile   

I interviewed Lauren Smith from Litmus, the email analytics software provider about some of the latest changes in the email marketing industry and what mar. Marketing topic(s):Email marketing analytics. Advice by Robert Allen. [...]
 smartinsights.com        Trend   

So much goes into planning the perfect email campaign, from the visual content and the copy to the subject line and the call to action. Amidst the meticulous planning it can be easy to overlook a simple snafu: if your message exceeds a size limit—regardless if it’s too text-heavy or image-heavy, or both—it can get clipped. Message clipping is especially common for Gmail users, where HTML emails larger than 102 KB get trimmed. The Gmail app for iOS clips messages larger than 20 KB. This can cause an [...]
 beefree.io        Design   

“Most email clients nowadays pull and display a preview text in addition to the sender (or ‘from’) name and subject line of an email. While all inbox fields are fertile ground for optimization and A/B testing, optimizing preheader snippet is frequently a quick win,” Laz Tyrekidis, Digital Marketing and Audience Director, Metropolis Business Media, said. [...]
 marketingexperiments.com        Subjectline     Test   

With the announcement of Gmail Postmaster Tools in July 2015, the Gmail FBL data became part of the information available to marketers on an individual level. The feedback loop dashboard shows two graphs— one for the average FBL spam rate by day (when available) and one for identifier volume—which shows the number of unique identifies flagged by the FBL per day (when available) over time. However, if you do not implement the Gmail FBL headers or you do not get an extremely high complaint rate on your [...]
 returnpath.com        Intelligence     Deliverability