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w✩EPiC - Weekly Email Picks #190

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
Certification: The Truth, The Whole Truth, and Nothing But The Truth 
At Return Path, we take pride in our Certification program. Over the past 10 years, we’ve seen what Certification can do for senders, and we have the data to show that the program is capable of increasing email reach and improving ROI. Sadly, there are a few vendors in the industry who downplay the value [...]
 returnpath.com        Study     Deliverability   
Single Opt-In vs. Double Opt-In: The Case for SOI 
By Chad White. Some will argue that SOI vs. DOI is a case of quantity vs. quality, but it’s really a case of list productivity. Single opt-in is the superior subscription process because it maximizes list growth and overall performance by minimizing signup barriers and opportunities for errors. [...]
 litmus.com        Listbuilding   
The US-EU Safe Harbor is replaced by Privacy Shield 
If you market to the EU, you know that the EU data handling requirements are changing. Here’s a look at the upcoming Privacy Shield requirements. [...]
 act-on.com        Law   
Email Marketing vs Social Media Performance in 2016 
Email marketing and social media marketing are like apples and oranges. It is hard to compare them and to understand which one performs better. They might serve very different purposes in your overall marketing strategy. But for the purpose of growing our business effectively we must identify which channel performs better and where it is worth investing more of our resources. [...]
 mailmunch.co        Social   
How to use financial data to win over stakeholders to your email strategy 
LinkedIn hosts 2.7 million+ profiles for people with 'Email Marketing' skills. Our field is growing constantly growing in what to me, is inarguably one of the most versatile and creative areas of digital marketing. Whilst there are some amazing resources, such as Litmus who write the gospel for designers and coders, we wanted to create something focused on the the challenges of the email marketing manager. We had an itch. We spoke to a lot of people who had this itch too. We wanted to scratch it. [...]
 smartinsights.com        Marketing   
Emails we love: The nonprofit edition [GFX]
We’re here to cure it once and for all by proving that nonprofits can (and do!) send beautiful, relevant email to help them form a more personal connection with their audience and compel more people to get involved with their amazing cause. Here are some of the best nonprofit email examples to hit our inboxes in the past few months. Nonprofit marketers, let's utilize marketing’s most effective channel to truly make an impact... and say goodbye to so-so email forever. You in? [...]
 myemma.com        Gallery   
Four examples of great sign-up forms and why they work [GFX]
The first interaction your audience will have with your brand is most likely when visiting your website. Ensuring there is ample opportunity for them to receive future communications via email is key. Using a sign-up form to capture these email addresses is an easy first step, but if this process isn’t straightforward or clear, many of these contacts may be lost or put off. Make sure the placement for the first sign up option is identifiable in a part of the homepage where little navigation is [...]
 adestra.com        Listbuilding     Gallery     Intelligence   
Werbung in E-Mailsignaturen – Zulässig oder nicht? 
E-Mailsignaturen werden gerne grafisch etwas „aufgehübscht“. Eine ansprechende Signatur macht eine langweilige Geschäfts-Mail direkt viel eleganter. Gerade durch die Einarbeitung von Grafiken ergeben sich hierbei viele neue Möglichkeiten. Dabei werden mittlerweile gerne auch Werbebanner in die Signatur eingebaut. Schnell wird auch auf ein neues Produkt oder eine Veranstaltung hingewiesen. In der Signatur bedeutet das günstige Werbung mit hoher Reichweite. Doch wie weit darf ich damit gehen? Was ist [...]
 blog-it-recht.de    (translate)     Law   
OLG Dresden: Kundenzufriedenheitsanfragen sind unerlaubte E-Mail-Werbung 
Die Beklagte hatte nach der Bestellung eines Kunden in ihrem Online-Shop diesem eine E-Mail mit einer Anfrage zur Kundenzufriedenheit geschickt. In der E-Mail hieß es u.a. "mit der Bitte um Teilnahme an einer Kundenzufriedenheitsbefragung" und "Gerne möchten wir Sie auch weiterhin als zufriedenen Kunden betreuen dürfen." Das Gericht stufte dies als unverlangte E-Mail-Werbung ein. Die vorgenommene Bestellung im Online-Shop reiche nicht als Rechtsgrundlage aus, dem Kunden solche E-Mails zu senden. [...]
 dr-bahr.com    (translate)     Law   
S. Godin: Actually, more data might not be what you're hoping for 
They got us hooked on data. Advertisers want more data. Direct marketers want more data. Who saw it? Who clicked? What percentage? What's trending? What's yielding? But there's one group that doesn't need more data... Anyone who's making a long-term commitment. Anyone who seeks to make art, to make a difference, to challenge the status quo. Because when you're chasing that sort of change, data is the cudgel your enemies will use to push you to conform. Data paves the road to the bottom. It is the [...]
 typepad.com        Marketing     Trend   
6 best practices for email preview text 
Here are six great ways organizations that send out marketing emails can use preheader text to grab a reader's attention and improve email open rates. [...]
 hotdesign.com        Subjectline   
How marketers can identify companies that value email marketing 
A good salary isn’t just about the money; it’s about respect. And it’s not just about respect for the individual, but also about respect for the activities that person is involved with. When we surveyed more than 500 US-based email marketers for our State of Email Salaries & Jobs in the US (email registration required), we’d hoped to uncover differences between various geographic regions, industry verticals and company sizes. And we did. But we also uncovered a number of characteristics that identify [...]
 marketingland.com        Marketing   
Der Kunde ist König. Aber wer ist er? 
Sehen Sie Ihre Kunden? Erkennen Sie Ihre Kunden? Wissen Sie, welche Kunden loyal sind und dafür belohnt werden sollten? Und schlussendlich: Gibt es in Ihren Daten ähnliche Kunden oder Interessenten, die einen kleinen Schubs benötigen? In einem unserer letzten Webinare kam bei der Analyse von "Top-Kunden" die Frage auf, warum denn Personen selektiert werden, die innerhalb der letzten 3-6 Monate gekauft haben. Denn schließlich haben diese Kunden ja schon gekauft und das Ziel damit erreicht: Umsatz. Die [...]
 email-marketing-forum.de    (translate)     Segmentation     Tool   
Rückblick: CSA Summit 2016 – No performance without trust 
Der CSA Summit 2016 war ein großer Erfolg. Über 120 Teilnehmer aus 11 Nationen folgten den Präsentationen von 22 Gastrednern. Heben Sie den Summit 2016 verpasst oder wollen sich einfach nur daran erinnern? Werfen Sie einen Blick auf die Video-Zusammenfassung des CSA Summits 2016 und lesen den ausführlichen Bericht jeder Sitzung. [...]
 certified-senders.eu    (translate)     Event     Spam     Deliverability   
Using Machine Learning for Email Marketing Optimization 
Your fellow email marketers have been putting machine learning to work in their own programs. Here are a few examples: Subject line optimization: Machine learning and marketing automation come together to help marketers choose the best subject lines with less time lost in testing. Here are two ways email marketers can use this technology: Touchstone uses a proprietary algorithm to predict likely open, click and bounce rates using a simulation of an actual email database and comparing results to [...]
 synchronicitymarketing.com        Subjectline     Intelligence     Tool   
Video in Email [GFX]
The first time I came across a video within an email was in 2011 when I received a Game of Thrones email from Sky TV in the UK. Even though I was using Outlook 2007 at the time and had images blocked, I was still pretty amazed to see a real working video when I clicked on the “Can’t view this email” link. [...]
 campaignmonitor.com        Gallery     Video   
The A/B Testing Checklist You'll Want to Bookmark 
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. [...]
 hubspot.com        Test   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Infografik: Newsletter-Kalender für Juni 2016
Ab Juni regiert wieder König Fußball. Während der Europameisterschaft der Männer in Frankreich versprüht sicher auch so mancher Newsletter wieder [...]
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