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w✩EPiC - Weekly Email Picks #192

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* MailChimp Brings Product Recommendations To Small Stores 
The company wants to bring mom-and-pop e-commerce vendors the kind of automated recommendations made famous by Amazon and Netflix. [...]
 fastcompany.com        Intelligence     Trend     Recommendation   
* How We Used Email Gamification to Promote Our Conference 
With so many emails hitting inboxes every day, grabbing your subscribers’ attention can be tough. Holding onto their attention once they open? Even tougher. But trying to keep them continuously engaged with one email for a few hours, or even 2 days? That’s insane. [...]
 litmus.com        Design     Study   
Understanding Retina Images in HTML Email 
In this post, we’ll take a look at exactly how high-DPI displays work and what that means for email designers and marketers. After seeing how to implement retina images in your own campaigns, we’ll wrap up by discussing some important considerations for anyone working with retina images. [...]
 litmus.com        Design     Mobile   
E-Mail-Werbung: Ein Ding rechtlicher Unmöglichkeit 
Jede werbende E-Mail bedarf der vorherigen ausdrücklichen Einwilligung des Empfängers. Unterschiede zwischen Unternehmen und Privatpersonen bestehen dabei nicht. Im E-Mail Marketing gibt es viele Arten, eine rechtssichere Einwilligung des Empfängers zu erhalten. Unabhängig von der konkreten Form der Einholung der Einwilligung – online, per E-Mail, auf Papier, am Telefon oder zum Beispiel offline auf einer Messe – ist es ratsam, das so genannte Double-Opt-in-Verfahren einzusetzen, bei dem die [...]
 onpage.org    (translate)     Law   
The Forrester Wave: Enterprise Marketing Software Suites, Q2 2016 
In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones - Adobe, Experian Marketing Services, IBM, Marketo, Oracle, Salesforce, SAP, SAS, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice. [...]
 forrester.com        ESP     Study   
How Wish uses 'aggressive' automated email in ecommerce 
It's a platform for bargain hunters and uses lots of tactics to create a sense of urgency. In the week since signing up, I have received seven automated emails (as well as a number of app notifications). Let's have a look at Wish's approach. [...]
 econsultancy.com        Automation   
How a reply can level-up your email program in the eyes of Gmail 
How does your team define email engagement? When I speak with email marketers, they typically define this with open rates and clicks. Some will even track unsubscribe rates and complaint rates to monitor list churn. In contrast, mailbox providers consider "This is Not Spam" votes and replies to be one of the most powerful signals of [...]
 returnpath.com        Deliverability   
6 subject line and preheader perfect pairings [GFX]
Check out these six examples to see how your subject line and preheader text can work together in many different ways to capture attention and inspire more opens. [...]
 myemma.com        Subjectline     Gallery   
The Newest Email Design Trends of 2016 [GFX]
We are only half way through the year and there have been some pretty cool trends that are taking root. Take a look at these 10. Email Trend Thingy #1: Make sections of your email content shareable. #2: Request feedback of the email in your email. #3: Include a “Pro Tip”. #4: Show off your best, recent instagram photo at the bottom. #5: Give some breathing room to your Z patterns. #6: Review your past year in a long graphic. #7: Include an image of your app on an iPhone. #8: Create two columns for [...]
 medium.com        Gallery     Design     Trend   
A cheat sheet for mobile email design 
Picture the scene — it’s late in the afternoon, you’ve spent two hours polishing copy for your monthly newsletter blast, and a considerable amount more time making sure it looks spiffy on your shiny 27-inch display. The innovative three-column layout you’ve gone for enables you to really highlight your many calls-to-action, and you’re confident this thing is going to hit it out of the park. You hit Send. [...]
 godaddy.com        Design     Mobile   
Europäische Datenschutz-Grundverordnung: Auswirkungen auf das Dialogmarketing [PDF] 2.4mb
Zu der zentralen Frage – ob personenbezogene Daten mit oder ohne Einwilligung der betroffenen Personen zu Werbezwecken verarbeitet werden dürfen – hat sich der europäische Gesetzgeber für die Beibehaltung des sog. Opt-Out-Prinzips entschieden. Dabei sind die schutzwürdigen Interessen der betroffenen Personen angemessen zu berücksichtigen. Gegen die Verwendung von Daten zu Werbezwecken kann der Betroffene jederzeit Widerspruch einlegen – er muss über dieses Widerspruchsrecht informiert werden. Der DDV [...]
 ddv.de    (translate)     Law   
Email 20/20: 20 Ideas to Furtureproof Your Program [PDF] 1.7mb
In this ebook, we offer 20 ideas to futureproof your business. These concepts are centered around three themes: Email Marketing in Focus: Incorporate data insights into your program to develop stronger, more meaningful relationships with subscribers. 20/20 Isn’t Good Enough: Use data to uncover hidden vulnerabilities to anticipate and defend against attacks on your business. Foresight is 20/20: Use data-driven insights to predict customer preferences and market trends and set your business to succeed [...]
 returnpath.com        Trend   
4 Ways to Send Better Survey Invitation Emails [GFX]
It takes time to design the perfect survey. If your survey invitation emails are ready to go, you’re probably wondering: will your subscribers respond or completely ignore them? To engage your readers and boost response rates, follow these tips for sending well-designed survey invitation emails. You’ll be sure to get feedback in no time! [...]
 beefree.io        Gallery   
Was steckt hinter der Signifikanz im Testingtool? 
Auch A/B-Tests mit guten Testkonzepten führen mit falschen Statistikansätzen schnell und in jeder Testing-Phase zu nicht aussagekräftigen Ergebnissen und Fehlinterpretationen. Wir zeigen Dir die 10 wichtigsten Statistik-Fallen, in die Du während der einzelnen Phasen des Optimierungsprozesses tappen kannst und geben praktische Tipps, wie Du sie umgehst und valide Ergebnisse erhältst. [...]
 konversionskraft.de    (translate)     Test   
Utilizing Gmail's Postmaster Tool? More Important Now, Than Ever 
Gmail has been all the buzz lately, as senders all over the world feel the impact of their ever evolving, highly dynamic, and industry-leading filtering methodologies. We may never know the full scope of Gmail’s precise algorithms. If we did, we would design our email programs to appease those filters, driving high inbox placement, and [...]
 returnpath.com        Study     Deliverability   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Galerie: Die besten Newsletter-GIFs der vergangenen Wochen
Allmählich kommt EM-Stimmung im Postfach auf. Das belegen auch einige der folgenden sehenswerten GIF-Animationen: [...]
Please find this week's email industry roundup here.

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