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w✩EPiC - Weekly Email Picks #194

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
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3 Ways The Job of An Email Marketer Will Change By 2020 
Email marketers never complain about a lack of change in their industry. And there’s plenty of change on the horizon, as our 20 expert contributors highlighted in our Email Marketing in 2020 report. Some of those changes are bigger than others, and indeed a few of the changes predicted will fundamentally change the job of email marketer. Here’s how: [...]
 litmus.com        Marketing     Trend   
About unexpected scrollbars in the Yahoo webmail 
Every single webmail system has its way to handle email rendering: to avoid security issues and to prevent css inconsistent transformation of the whole interface, webmail systems cut and transform many css instructions. One of the most strict is Gmail: no style, no mediaquery, and many css properties being deleted. [...]
 mosaico.io        Design   
Email Marketing Metrics Report, June 2016 
The data in this year's report was collected from almost 1 billion email messages, comprising 49,000 campaigns sent between January 1, 2015 and December 31, 2015. Metrics such as open, click, click-to-open, and bounce rates were measured across 29 different industries as well as cross-sectioned with data related to scheduling, personalization, and subject lines. Here are a few takeaways from the 2016 report: Both halves of 2015 produced higher open rates than their respective halves in all previous [...]
 mailermailer.com        Clickrate     Openingrate     Study     Trend   
The legal situation for email marketing in Germany, Austria and Switzerland  [PDF]
Increasingly, the legal experts of the Certified Senders Alliance (CSA) are asked at exhibitions and email marketing events, most recen tly at the DMX Austria 2016 in Vienna, how the legal conditions differ in Germany, Austria and Switzerland. In principle, without written consent it is not allowed to send advertising emails. Nevertheless, there are some differences which must be followed with regard to the concrete declaration of consent and existing exce ptions in the single countries. [...]
 certified-senders.eu        Law   
Why Email Drip Programs Aren't Just for Lead Nurturing 
You can also use drip programs to equip your own employees with the knowledge they need to succeed. At Pardot, we use nurture programs to enable our sales team to become marketing automation experts. You can follow suit by nurturing your team members with educational content that empowers them to perform their jobs even better. The great thing about internal drip programs? You probably already have most the content you need to get started; you’ll just need to repackage it in a more digestible form. [...]
 pardot.com        Automation     B2B   
How Cart Abandonment Emails Maximize ROI [GFX]
It can feel like a swift punch to the gut when you’ve successfully gotten a potential customer to your shopping cart, only to have them bail last minute. It’s ok though, don’t curl up into the fetal position just yet! Even though a large number of readers drop off your shopping cart page, there is still great potential to re-engage and successfully convert this group of visitors. In this blog, we’re going to break down why having a cart abandonment strategy in place is critical to your mailing [...]
 emailonacid.com        Automation     Gallery     Conversionrate   
How To Effectively Use Email and SMS Together 
Make sure everyone sees your invitations, whether to events, newsletters, or online promotions, by sending a brief text message to SMS subscribers and a more involved email message to your list with a CTA directing readers to the targeted landing page. Cross-channel promotion for your events and other campaigns is important because it helps to extend your reach. American Eagle Outfitters implemented a cross-channel promotion strategy for their 12 days of the Legendary Gifts holiday campaign. They [...]
 pinpointe.com        Multichannel   
The Best Email Frequency for Small Business Marketing 
How often should I send my email campaigns? This is one of the most popular questions that we receive during conversations with email marketing beginners. Indeed, the right email frequency has an impact on your email campaign success. There is a challenge to finding the balance between staying at the front of your customer’s mind and becoming too spammy. [...]
 soundest.com        Frequency     Study   
The quest to curtail email littering 
Email littering happens when a message doesn’t add value to an experience. Even if you’ve never called it email littering, you’re familiar with how these emails look. Your inbox fills up with messages from apps and companies who can send you email. Some of these messages are valuable, while others ask for your time and waste it. A valuable email gets you information you need to know in a way that’s easy for you to read and use. If messages don’t deliver this kind of value, overall email engagement [...]
 postmarkapp.com        Frequency     Customization   
Are email marketers too afraid of failure? 4 fears to conquer 
Here are the fears that we need to overcome to be successful in the coming years: 1. Fear of mistakes. Send enough emails, and you’re bound to make a mistake eventually. Even if you have the right tools and a solid checklist in place, email marketing has too many moving parts, and brands send too many emails, to have a zero error rate. [...]
 marketingland.com        Marketing   
Demystifying Meta Tags in Email 
Meta tags are a mysterious topic in the world of email development. Many tags are included "for good measure" without the developer knowing quite why it's there. In normal HTML development, meta tags cover any metadata not already covered by base, link, script, style or title. I'll cover some of the common uses for these tags in email, as well as some commonly seen tags that you may not really need. [...]
 emailonacid.com        Design   
Your Field Guide to Animated GIFs in Email 
ICYMI, we’re huge fans of using interactive content in email. Whether you’re trying to improve your campaign, tell a story, or simply add a bit of flair to the inbox, interactive content is the way to go. And one of the easiest ways to do so is by adding animated GIFs to your emails [...]
 aweber.com        Gallery     Video   
Four Best Practices for Browse Abandonment 
The NRF reported that overall holiday sales increased 3% to $626.1 billion last year and non-store holiday sales grew 9% to $105 billion. Even though about 83% of holiday revenue still comes from brick-and-mortar retail locations, there is no mistaking that digital sales from eCommerce sites and mobile devices are continuing gain market share. [...]
 listrak.com        Automation     Conversionrate   
10 Re-engagement Email Inspirations to Win Back Subscribers [GFX]
Just like any other relationship, the one between you and your email subscribers is likely to become stale after a while. With time, your offers, subject lines, content, all start to seem uninteresting and the subscriber becomes ‘inactive’ ie. he/she stops opening your emails. So, if you wish to rekindle the great chemistry you once shared with your subscribers, a Re-Engagement Emails Campaign is your only option. [...]
 emailmonks.com        Gallery     Listhygiene     Segmentation   
The 11 Best Free Email Marketing Tools 
Here are the 11 best free email marketing tools to get the most out of your email program and marry it with other aspects of your marketing strategy. [...]
 sproutsocial.com        Tool   
How We Doubled Email Signups in 30 Days 
Inside our process to get more email subscribers and the strategies we used to double our list growth in only 30 days. ’ve got this idea about email marketing, and it goes something like this: Create amazing content that people want to read all the time. Ask permission to send amazing content to people’s emails. Ask again. Ask a couple more times. [...]
 bufferapp.com        Listbuilding     Study   
Single Opt-in vs. Double Opt-in: The Court of Public Opinion 
The case has been made for single opt-in and the case has been made for double opt-in. This contest is clearly one of great public interest, judging by the number of people who have testified by commenting and by the reactions of people on Twitter and elsewhere. These comments deserve consideration and the public’s opinion will be heard, but first let’s again be clear on who the two parties are in this dispute: [...]
 litmus.com        Listbuilding   
The case for GIFs in email [GFX]
Here are some of the most common fears, complaints, and questions we hear about using animated GIFs in email, plus answers to why you should go ahead and hop on board the GIF train. [...]
 myemma.com        Gallery     Video   
Creating and Optimizing Animated GIFs for Email 
An animated GIF is a great way to bring some life to your emails. To delight your readers with something fun. Because video in email is still not supported in every email client, animated GIFs are a great alternative if you want to add moving content to your emails. But as with many things in email, creating animated GIFs specifically for email requires a few thoughtful considerations. [...]
 campaignmonitor.com        Video   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Comparing Email Service Providers? 3 data points you might not know, yet
How many emails do Email Service Providers (ESPs) like MailChimp, Salesforce (ExactTarget), Oracle (Responsys) and others send? What are the biggest brands [...]
 Den Briefkasten online & offline denken: 5 Tipps für erfolgreiche Print-Mailings
Unternehmen aus der Digitalbranche tendieren dazu, nur in Online-Kategorien zu denken und zu agieren. Doch gerade solche Companies können durch gezielte [...]
 Wie LinkedIn seine E-Mail-Frequenz optimierte
Microsoft kauft LinkedIn. Gratulation. Mit heute über 433 Millionen Mitgliedern, 105 Millionen unique Besuchern pro Monat entwickelte sich das [...]
Künstliche Intelligenz: Die Potenziale fürs E-Mail-Marketing
E-mail vs Messengers: waar gaat het heen en welk kanaal wint?
Meer volgers op Snapchat? Zo maak je slim gebruik van e-mail
Please find this week's email industry roundup here.

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