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w✩EPiC - Weekly Email Picks #195

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
Machines are taking over: Wie wird sich der Job des E-Mail Marketers verändern? 
Eine rasant wachsende mobile E-Mail-Nutzung, Marketing Automation, Cross-Channel Marketing, Herausforderung Deliverability, neue juristische Anforderungen – E-Mail Marketer konnten sich in den vergangenen Jahren nicht über Langeweile beklagen. Und was bringt die Zukunft? Chad White ist im Litmus Blog der Frage nachgegangen, wie sich der Job des E-Mail Marketers in den nächsten Jahren verändern wird. Chads drei Thesen [...]
 emailmarketingblog.de    (translate)     Intelligence     Marketing     Trend   
Big Book of Email HTML Hacks [PDF] 16.4mb
This eBook is intended for the email marketers in this world who are trying to navigate the foibles of different clients, browsers and devices. We’ve divided this eBook into three fundamental parts: Part I: Image Hacks. Part II: Font Hacks. Part III: Character Hacks. [...]
 postup.com        Design   
11 Tips for writing better marketing emails 
I once had a tarantula walk over my hand. The experience comes to mind every time I face a blank piece of paper. A rising sense of panic…paralysis…a prickle of sweat. Sound familiar? So I thought I’d share the practical tricks I use to write email marketing copy. Not so much the intricacies of word choice or paragraph structure, but the process of actually getting the job done and done well. Your tips are also welcome! [...]
 smartinsights.com        Copywriting   
What Brexit means for email marketers 
While I won’t name names, I have spoken to a number of marketers who hope that a Brexit will facilitate a regulatory change in how we gain permission and what we can do with the data we collect. The reality is that this will not happen. First, all laws are driven by the concerns of voters otherwise known as consumers to you and me. Laws take so long to make however, they are already behind the times when they come into force. Consumers are getting increasingly savvy with how they manage their own [...]
 dotmailer.com        Law   
What Brexit could mean for the future of email privacy 
Today is one of the most important voting days in the history of the United Kingdom - the Brexit vote. If Brexit is rejected, things will continue on as normal. If on the other hand, Brexit wins, it will be a jump into the unknown. Some will see this as a sort of black hole and a prosperous new world by others. The point is that whatever happens in the UK today, the future will be very different depending on which side wins. [...]
 dotmailer.com        Law   
Fixing the lines in Outlook 2016 
Since the early years of email, Outlook has put us to some challenges for making great email design. Not long after the release of Outlook 2016, we started to notice lines showing up in different places like the one shown in the example below. [...]
 apsis.com        Design   
Three Email Customization Tactics [GFX]
When it comes to everyday conversations, we naturally communicate differently with different people based on the differences in our relationships with them as well as their own differences in personality. That was a mouthful of an opening sentence … so let me simplify things. In a word, we customize. The same principle is true in business. [...]
 getresponse.com        Gallery     Customization   
Kickdynamic Retail Handbook [PDF] 2.2mb
Why do we, email marketers, not make as much progress with lifecycle programs and welcome series as we would like? Marketing to automate and improve lifecycle email [...]
 kickdynamic.com        Customization     Trend   
8 things that piss me off about email marketing 
Having worked in email marketing for the past 7+ years I have learnt a lot, from mistakes I’ve made, advice from colleagues and Twitter (thanks!) blog posts and info-graphics to name a few! If you are reading this blog post, you may work in email marketing and if you do you will agree there are more than just a few things about email marketing that pisses you off, so I’ve decided to blog about a few of things that really anger me. [...]
 emaildesigninspiration.com        Marketing   
Email CSS inliner tools tested 
In order to make emails and email templates compatible with most of the clients and webmails out there, we know that we have to avoid at most everything that is not pure inline css 1 style. To be honest this is true mainly for the two bad guys of email rendering - Outlook and Gmail - but a lot of other webmails and clients have some glitches and behaviour that makes inline style the good choice. Coding direct inline styles is really an hell of work, and every little adjustment means tons of code, wit [...]
 mosaico.io        Design     Tool   
Domain transparency 
An email I received this morning got me thinking about how your domain name is one of the main ways you identify yourself if you’re sending email. We talk about domain reputation quite a lot – DKIM and SPF let a sender volunteer a domain name as a unique identifier for recipients to use to track reputation, DMARC allows them to tie that domain to the domain visible to the user in the From: field. And most ISPs use the domains in links in the body of the message to track reputation, either internally [...]
 wordtothewise.com        Deliverability   

Image of the week

53 Graphic Design Terms and Definitions for Non-Designers 
In 2016, it’s become obvious and even necessary for all of us marketers to have some at least basic design knowledge. Here are 53 tips and terms to help you master design. [...]
 bufferapp.com        Design   
How Machine Learning Takes Email Marketing to New Heights 
The possibilities and potential for machine learning never fail to amaze me, whether they could make my personal life easier (now my kitchen appliances can talk to each other, but do I want to know what they're saying about me?) or open up new vistas for email marketers. In case you're wondering whether machine learning (alternatively called "cognitive computing," "deep simulation" or "artificial intelligence") is real or just the latest distracting shiny toy, no less an expert than Steven Sinofsky, [...]
 onlyinfluencers.com        Customization     Intelligence     Tool   
Apple iOS 10 to support List Unsubscribe? 
Various online sites are reporting that Apple's iOS operating system version 10 is going to add support for the list unsubscribe header found in many email messages. In case you're wondering, it does sound like this unsubscribe feature supports the "mailto" version of the list unsubscribe functionality. A reddit user posted an example of a generated unsubscribe request here. I'm unclear as to whether or not it will support the "http" version of the list unsubscribe functionality. The beta version of [...]
 spamresource.com        Unsubscribe     Deliverability   
Pflichtangaben in geschäftlichen E-Mails 
Meist enthalten E-Mails am Ende nur ein nettes, abschließendes Grußwort. Eine Signatur mit Name und Anschrift fehlt häufig. Doch E-Mail-Signaturen erleichtern nicht nur die Kontaktaufnahme potenzieller Kunden für telefonische Rückfragen. Oftmals sind sie in der Regel gesetzlich vorgeschrieben. Die IT-Recht-Kanzlei erläutert im heutigen Beitrag, wann eine Pflicht zur E-Mail-Signatur konkret besteht und wie sie zu erfüllen ist. [...]
 it-recht-kanzlei.de    (translate)     Law   
60 Urteile rund um E-Mail-Marketing  
In Vorbereitung unseres neuen Seminars habe ich einmal die von deutschen Gerichten bereits gefällten Urteile zusammengetragen. Demnächst wird sich mit der neuen EU-Datenschutz-Grundverordnung die Situation erheblich verschärfen. Höchste Zeit, das Thema anzugehen. [...]
 absolit.de    (translate)     Law   
Abmeldung – wie leicht muss ein Newsletter-Versender es den Empfängern machen? 
Es ist wichtig, im eigenen Unternehmen für einen internen Prozess zur Umsetzung von Opt-outs zu schaffen. Sicher deutlich mehr als die Hälfte der gerichtlichen Auseinandersetzungen um unaufgeforderte Werbung per E-Mail kann durch ein besseres Abmelde-Management verhindert werden. In sehr vielen Fällen entsteht eine Auseinandersetzung erst, weil Austragungswünsche ignoriert werden. Zu einem vernünftigen Prozess für die Umsetzung von Werbewidersprüchen gehören mindestens folgende Punkte: [...]
 absolit.de    (translate)     Unsubscribe     Law   
5 Inbound Email Processing Use Cases For Your Apps 
When people think of email, images of inboxes flooded with unread messages instantly spring to mind. That’s because the focus is always on receiving email—but there’s a lot of power in sending an email too. At SparkPost, we give you the ability to not only send email, whether it be a transactional 1-to-1 message or a message sent to a list of recipients, but also the ability to receive messages you can programmatically take action on. By utilizing inbound email processing, specifically inbound relay [...]
 sparkpost.com        From     Marketing   
Single vs. Double Opt-In: The Verdict on Email Permission 
We’ve heard the case for single opt-in (SOI) and the case for double opt-in (DOI). And we have also heard public opinion on the matter, which is nearly evenly split. Before we proceed, let’s quickly review the key points that have been made about SOI and DOI. Reviewing the Evidence. Let’s start by clearly defining the two major approaches to email permission one last time: [...]
 litmus.com        Listbuilding   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Infografik: Newsletter-Kalender für Juli 2016
Auch im Juli regiert zunächst König Fußball, bis am zweiten Sonntag der Europameister 2016 feststeht. Darüber hinaus bieten sich mit dem Rock'n'Roll-Tag, [...]
 Was tun, wenn die Newsletter-Abonnenten nicht mehr klicken?
Die Informationsbedürfnisse sind verschieden. Von Abonnent zu Abonnent, aber auch je nach Lebensphase. Es dauerhaft allen recht zu machen, dürfte [...]
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