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w✩EPiC - Weekly Email Picks #204

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration below. Next week, the dmexco 2016 will be held in Cologne, Germany. Are you attending? Drop me a line, I'd be pleased to exchange email marketing ideas at the optivo booth E031-E039 in hall 8: https://www.optivo.com/en/events/dmexco. Have a nice weekend! :-)

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* 2016 State of Email Design: From Inspiration to Email Design to Landing Page [eBook]  [PDF]
Topics: Search for email inspiration, Use brand guidelines, Approach email design, Use various design elements, Use one-off email designs, A/B test their emails, Handle email redesigns, Manage landing page responsibilities.
 litmus.com        Design     Study   
* Email Deliverability Infographic - Tips & Best Practices [GFX]
Email deliverability is a pain area for all marketers. Check out the email deliverability best practices and tips infographic to ensure inbox success. [...]
 emailmonks.com        Deliverability   
Deprecating support for SmartScreen in Outlook and Exchange 
On November 1, 2016, Microsoft will stop generating updates for the SmartScreen spam filters in Exchange Server 2016 and earlier (2013, 2010, 2007), Outlook 2016 for Windows and earlier (2013, 2010, 2007) and Outlook 2011 for Mac. The SmartScreen spam filter will be removed from future versions of Exchange Server and Outlook for Windows. (SmartScreen is not available in any other version of Outlook). [...]
 microsoft.com        Deliverability   
CSS Hacks: Falling Basketball With Fixed Positioning 
This is a cool interactive email featuring a falling basketball. This email takes advantage of the thin and tall nature of a mobile email client for its effect. Fixed positioning (position:fixed) allows an element to stay at a fixed position in the screen when scrolling over content. This feature has long been supported by iOS Mail (though not Apple Mail). Unfortunately it looks like this feature might be removed in the next iOS version (iOS10). [...]
 freshinbox.com        Design   
Making Custom Font Stacks Work in Outlook: Update 
If you include a custom font at the top of your font stack, Outlook will ignore all of your fallback fonts and instead display Times New Roman. But fear not! As with most Outlook bugs, there are ways to get around this. We covered this topic in 2015, and the blog was hugely popular. We offered one technique to help create working custom font stacks, but our readers had a lot of other ideas! In this blog we’ll repeat our last technique, as well as a few of submitted by our readers. We tested all of [...]
 emailonacid.com        Design   
How Much Does It Cost to Hire an Email Marketing Agency? 
One of the questions I consistently hear during the first call with a prospective client is, “How much does an email agency cost?” or “How do email agencies structure their fees?” In reality, price is an important screener for both parties. For the buyer, it’s important to know if the budget is enough to hire a full-service email-marketing firm. More importantly, they should investigate the value and experience they can expect for their investment. Options exist for marketers seeking email help at [...]
 trendlineinteractive.com        ESP   
Segmentation broke A/B testing but personalization will kill it! 
The way we test today only works with batch and blast In the last few years digital marketing has been transformed. Marketers have moved from sending the same message to everybody on the list – batch and blast, to segmentation, where messages are specific to particular customer segments or persona’s. According to the 2016 Econsultancy Email Industry Census the majority of respondents claim to be doing basic segmentation while around 1/3 claim to be doing advanced segmentation. [...]
 onlyinfluencers.com        Subjectline     Customization     Test     Tool   
Say No to No-reply Email Addresses 
What if people reply? Using a more welcoming reply-to email address can make it more likely for subscribers to reply to your emails. Understandably, this can be a little bit of a scary prospect. Ask yourself if you have the resources to handle replies from your marketing messages. Resources could mean people, tools, and even budget. ail addresses. [...]
 litmus.com        From   
The perfect Double-Opt-In (DOI) email [PDF]
It’s often recommended, but how does an double-opt-in email actually work in practice? And why is it recommended in the first place? Senders of commercial emails must be able to show (and prove) that they have consent to use an email address and that the consent was given by the actual owner of said address. Numerous legal decisions have shown the following: [...]
 certified-senders.eu        Listbuilding     Listhygiene     Law   
Inspiring ways to use countdown timers in email [GFX]
Countdown email timers are one of the most effective ways to add urgency to your message. And it’s no wonder: when readers open an email with a timer, they instantly see a ticking clock with seconds slipping away in real time. It’s a powerful tool. Countdown timers can be implemented in multiple ways in your email campaigns. Read on to get inspired by this roundup of great timers, and start planning your own. [...]
 mailup.com        Design     Trend     Gallery   
5 email marketing sound bites (and the meaning behind them) 
I’m a sucker for a good sound bite, and I heard plenty of great ones at our company’s *conference in Boston a few weeks ago. However, as a researcher and former journalist, I also like to dig into a sound bite and see what substance there is (if any) behind it. Here are my favorite quotes from The Email Design Conference and my take on their deeper meanings: [...]
 marketingland.com        Event   
Captivatingly colourful campaigns: Guide to using CSS Filters in email 
CSS filters can be used to alter the way in which an image is rendered. They can be used to blur, warp or modify the colour intensity of an image without the need for photo editing software. For example, using the grayscale(1) argument, we can change a full colour image to black and white: [...]
 medium.com        Design   
Artificial Intelligence in Digital Marketing 
Artificial Intelligence is an increasingly popular term that lacks a unified, concrete definition. Nils J Nilsson, one of the founding researchers in the field of AI gave us one. “Artificial intelligence is that activity devoted to making machines intelligent, and intelligence is that quality that enables an entity to function appropriately and with foresight in its environment.” AI today is a buzzword in technology that has everyone sitting up to pay attention. With every other billboard in the [...]
 boomtrain.com        Intelligence     Trend   
How to design an e-commerce newsletter — Eye tracking study 
Although the conversion rate of newsletters is a subject of many debates, there is very little written on the topic of its design. Some say that pictures and illustrations is what sells, others that it’s all about convincing copy and heaps of information. We decided to find out by testing the newsletters of some of the biggest e-commerce firms of Slovakia from the design perspective. To do that, we used an eye-tracker and analyzed the way people read through different types of e-commerce newsletters. [...]
 medium.com        Design     Study   
Internet and e-mail policy and practice 
A friend (really) asked for advice about what to say about mail authorization to people setting up new mail systems, particularly in parts of the world where networks are relatively new and staff less experienced. [...]
 jl.ly        Intelligence     Spam     Deliverability   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Outlooks „Clutter“-Ordner und die „Focused Inbox“ - was Werber wissen müssen
Microsoft baut Outlook.com gerade von Grund auf um. In Zukunft soll der Freemailer auf der Office 365-Infrastruktur fußen. Millionen Verwender profitieren dann [...]
 E-Mail vs. Messenger: Wo geht die Reise hin?
„Conversational Commerce“ ist in aller Munde. Messenger-Dienste wie WhatsApp, WeChat, Facebook Messenger & Co. haben Hochkonjunktur. WhatsApp-Gründer Jan [...]
Please find this week's email industry roundup here.

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