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w✩EPiC - Weekly Email Picks #206

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* eco Directive for Permissible Email Marketing 2016 [PDF] 0.7mb
What is new in this edition? A series of recent judgments (e.g. the judgment of the German Federal Court of Justice on automated email responses), The extensive list of countries for which the legal basis of email marketing is explained has been supplemented, and further more [...]
 certified-senders.eu        Law   
* 9 Things You Need to Know About Email in iOS 10 
This week, Apple released iOS 10, its brand new mobile operating system, to the public. With iOS Mail accounting for 44% of all email opens, changes to the mobile operating system and its email rendering can make a big difference to the email world. So it’s no surprise that email geeks have monitored upcoming changes to iOS 10 since the early days of its beta test phase. Will the new operating system make our lives easier or will it come with inevitable quirks that often go along with new iOS release [...]
 litmus.com        Unsubscribe     Design     Mobile     Video   
* Subscription Bombing: COI, CAPTCHA, and the Next Generation of Mail Bombs 
Internet harassment is becoming an increasingly ugly and widespread issue, and over the weekend of August 13-14 it spilled into territory we could do something about. After a few weeks of low level activity, over that weekend some unknown cyber criminals launched a targeted attack on over 100 government email addresses, using bots to create mailing list subscription requests at the rate of over 1000 per minute. Effectively, this was a denial of service attack, rendering the government mailboxes [...]
 spamhaus.org        Listbuilding     Listhygiene     Spam   
Email Agency Buyer’s Guide 2016  [PDF] 1.2mb
Welcome to The Relevancy Ring, a quantifiable measurement of seven email marketing agencies. Each offers the ability to work with a variety of ESPs (Email Service Providers), and some even offer their own email sending platform. The agencies evaluated in this guide include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact. These companies serve mid-market (U.S. based and/or fewer than 1,000 employees) and enterprise clients (worldwide needs and/or [...]
 inboxmarketer.com        ESP   
Why do people keep ending sentences in e-mails with a “J” where I think a smiley emoticon would go? 
You’re not looking at some secret messaging shorthand. Instead, you can blame Microsoft. No, really. That strange substitution comes from a bug in its Outlook software for Windows that’s been around since at least 2010. Microsoft’s PR firm confirmed it exists in the current version of that e-mail/contacts/calendars/notes program, which had its last big release in September of 2015. [...]
 usatoday.com        Marketing   
2016 Deliverability Benchmark – Consumer Network Data 
In our recently released 2016 Deliverability Benchmark, we reviewed worldwide inbox placement rates as shown through our seed data. In this companion piece, we will examine a different source of data: the Return Path Consumer Network. Consumer Network data is different from seed data in that the data is generated from real email accounts that are actively owned and managed by real subscribers at AOL, Gmail, Outlook.com, and Yahoo. Through our Consumer Network, we are able to gather real world data an [...]
 returnpath.com        Study     Deliverability   
Coding Responsive HTML Emails After the Gmail Update 
This is why we took the example HTML from the official documentation and we crafted some basic test cases to see what’s really possible in the new (web and mobile) email clients of Google. We also included the Litmus tests of other email clients upfront to gain a more complete picture of the HTML email of the future. (At the moment we can just assume that everything will work smoothly on Gmail, but we will find out soon if we re-run the tests we created.) Besides the basic examples, we created a more [...]
 edmdesigner.com        Design   
SendGrid’s Global Email Benchmark Report [PDF] 1.5mb
SendGrid’s inaugural Global Email Benchmark Report, researched and written by our Big Data Team and our email deliverability experts, dives into the engagement metrics of email sent through SendGrid to help you improve your sending strategy and increase the effectiveness of your email program. The insights and data for this report came from 30 billion emails from about 100,000 different senders to over 1.5 billion different recipients. [...]
 sendgrid.com        Clickrate     Mobile     Openingrate     Study     Trend   
Teens Use YouTube, Gmail More than Social Networks 
Despite the huge popularity of social networking among teens, more respondents reported using Gmail than Snapchat or Facebook, June 2016 research uncovered. The only site used more than Gmail was YouTube, which is not surprising given the plethora of content and influencers available on the video-sharing site. [...]
 emarketer.com        Study   
Rotating banners and Sliders in Email [GFX]
This world loves its choices. From clothes to cars, finding food to finding love and even from Instagram filter to Ice-cream flavor, everyone is spoilt with choices. What better way to transcend that [...]
 emailmonks.com        Gallery     Design   
The Email Marketer's Holiday Playbook [PDF] 1.7mb
These days, personalized content isn’t enough. If you really want to stand out in the inbox and get real results with your email strategy, you need to get contextual. And the holiday season is the best time to do just that. In our newest eBook, The Email Marketer’s Holiday 2016 Playbook, we’ll show you how to combine contextual email tactics with your holiday campaigns. You discover how to use weather and location targeting to promote relevant products, cross-sell based on your customer’s behavior [...]
 amazonaws.com        Event     Gallery   
Time to Switch to COI 
I used to argue against fully confirmed opt-in, claiming the process was needlessly arduous and that similar results—clean data—could be achieved in less restrictive ways. I also argued that malicious forge subscribing couldn’t be the problem some claimed it to be. To teach me a lesson for holding that opinion, the occasional jerk has forge subscribed me to various newsletters that don’t employ fully confirmed opt-in, forcing me to opt out. The last time someone forge subscribed me to a bunch of [...]
 magillreport.com        Listbuilding     Spam   
AG Hamburg: Online-Werbeeinwilligung erlöscht nicht durch Zeitablauf 
Eine Einwilligung in Online-Werbung erlöscht nicht durch Zeitablauf, wenn die Einwilligung regelmäßig vom Verwender genutzt wird (AG Hamburg, Urt. v. 24.08.2016 - Az.: 9 C 106/16). Die Klägerin beanstandete, dass sie unerlaubte Werbung per E-Mail erhalten hatte. Sie hatte zwar in der Vergangenheit (im Jahr 2010) eine entsprechende Einwilligung abgegeben, diese sei jedoch im Jahre 2016 nicht mehr wirksam, da sie durch Zeitablauf erloschen sei. [...]
 dr-bahr.com    (translate)     Law   
Four Interactive Email Fallback Strategies [GFX]
One of the really exciting things to happen to email over the past few years is the introduction of interactivity and animations in email using CSS, or what's being called kinetic design. However, due to email clients having varying CSS support, it is important to ensure that your email still renders nicely in clients that aren't able to handle advanced CSS by providing fallback content. This article will go over various fallback methods to handle clients that are not so "capable." [...]
 emailonacid.com        Design   
How to Use Quizzes to Score and Qualify Your Leads 
It’s not enough just to generate new leads, is it? Sales doesn’t want just any lead. They want the good leads. The Glengarry leads, if you will. They are, after all, gold. This means you’ve got to track and score interactions to ensure they’re qualified to go to sales. One of the most powerful ways to do that is with interactive content. And quizzes, believe it or not, are one of the best forms of interactive content for qualifying leads. I spent about twenty minutes on the phone with Gary Spirer, [...]
 infusionsoft.com        B2B     Design   
Why Measuring Subject Line Success by Opens Is All Wrong 
Subject lines are incredibly important to the success of an email marketing program. Marketers understand that. It’s why email marketers A/B test subject lines more than any other email element, according to our State of Email Design report. However, what many marketers don’t understand is how to determine whether a subject line is successful. [...]
 litmus.com        Subjectline     Intelligence     Openingrate   
iOS 10 Update: Puts ‘Unsubscribe’ on Top in email 
In this fast-paced world, everyone is always on the move. Most emails are read on mobile devices; most emails are opened during the 8:00pm – 12:00am timeframe and most importantly an average person spends 15-20 seconds reading an email. If an email marketer doesn’t have enough hoops to jump through, Apple’s new iOS 10 update has been making waves in the email marketing world. [...]
 emailmonks.com        Unsubscribe     Listhygiene     Mobile   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Recht: Opt-in verfällt *nicht* bei regelmäßiger Nutzung
Die Gewinnung von E-Mail-Adressen hat ihre Tücken. Vor allem in rechtlicher Hinsicht. Die Ansprüche an ein valides Opt-in sind hierzulande besonders hoch. So [...]
 eco Richtlinie für zulässiges E-Mail-Marketing in der 6. Auflage erschienen
Auf der dmexco 2016 präsentierte die CSA die gedruckte Ausgabe der „eco Richtlinie für zulässiges E-Mail-Marketing, 6. Auflage“. Nun ist das Dokument in [...]
 Infografik: Newsletter-Kalender für Oktober 2016
Wer auf der Suche nach Ideen für die nächsten Newsletter-Kampagnen ist, wird im Event-Kalender für den kommenden Monat sicher fündig. Der Oktober ist prall [...]
Über-Personalisierung vermeiden: Was Marketer wissen dürfen und was nicht
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