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w✩EPiC - Weekly Email Picks #207

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
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Why Clients Render Email Differently 
It’s relatively simple for a human to look at a set of images and determine which are most (or least) similar, but we needed a computer in order to quantify those similarities. Fortunately, given the right algorithm, a computer can determine which of the following pairs of images are similar and which are different. We compared thousands of Inbox Previews to understand the similarities and differences in the way email clients render emails. The network graph below illustrates the 3 email clients that [...]
 mailchimp.com        Design     Study   
Update: Gmail Rolls out Support for Responsive Design, Improved Font Styling + CSS 
In the early morning hours of September 30th, Gmail started rolling out changes to support what the email world has been clamoring for for so long: embedded styles and responsive design. What are we talking about? [...]
 litmus.com        Design   
Gmail-Update: Will you change how you code? 
With Gmail's recent announcement, that they'll soon be enabling the use of STYLE in the HEAD as well as media queries, how many of you will change how you code your emails? Interested to find out if email developers are going to "flip the switch" from inlining CSS to placing it all in STYLE. Personally, I've been coding emails for so long and inlining my css, it's going to be a challenge to change how I code emails, but I can see the benefits–cleaner code being a big one for me. I may still inline [...]
 litmus.com        Design   
List-Unsubscribe-Post allows one-click unsubscription 
We've defined a new message header List-Unsubscribe-Post: used in combination with List-Unsubscribe:. The POST action goes to the URL in the List-Unsubcribe: header, using the contents of the List-Unsubscribe-Post: as the body of the request, analogous to the form fields in a POST generated by a web form. This is intended to be easy for the mail senders to implement; most web servers can handle GET and POST in the same code, typically providing a parameter to the code to say which one it is, and [...]
 jl.ly        Unsubscribe   
30 Ways to Slice Your Database for Better Segmentation 
If you're new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it's a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic. The more in [...]
 hubspot.com        Gallery     Segmentation   
Guide to split testing in ESPs 
Testing subject lines is important. Very important. That’s how we get companies up to 417% more revenue. But: not all ESPs are created equal! Which ones offer the most flexible split testing capabilities? And how easy is it? Fear not: we have all the details here! [...]
 phrasee.co        ESP     Test   
LG Berlin: Internet-Angebot "Spam-Krokodil" ist rechtsmissbräuchlich 
Ein Unternehmen, das als Prozessfinanzierer seine Kunden kostenfrei von den Anwaltskosten bei der Verfolgung von Unterlassungsansprüchen wegen unerlaubter E-Mail-Werbung freistellt, sich im Gegenzug dafür Gewinne aus späteren Vertragsstrafen einräumen lässt, handelt rechtmissbräuchlich (LG Berlin, Urt. v. 20.09.2016 - Az.: 15 O 6/16). Die Klägerin begehrte von der Beklagten die Unterlassung weiterer Werbe-Mails und verlangte zudem den Ausgleich angefallener Abmahnkosten. [...]
 dr-bahr.com    (translate)     Law   
Not receiving Yahoo FBL Confirmations? What to do 
ISP Feedback Loops (FBL) are valuable for email senders and email service providers (ESPs). It provides valuable information on who is complaining about your mail. Not only does it (usually) allow you to unsubscribe people who complain, preventing them from lodging any additional black marks against your sending reputation, but it allows you to roll aggregate stats that can tell you which lists or list segments are causing your deliverability problems. List two has a 150% higher complaint rate than [...]
 spamresource.com        Deliverability   
Subject Line Length: Size Doesn't Matter 
The difference between Persado’s study and these others is–to return to the olive oil analogy–we controlled for the “lifestyle factors” of our subject lines. We didn’t test a random set of subject lines written by thousands of writers in hundreds of contexts. We used 20,000 subject lines written by one copywriter, our cognitive content platform. We controlled for quality. Our machine-learning platform optimizes four key subject line components: formatting, emotion, positioning, and description. [...]
 persado.com        Subjectline     Study   
Cross Channel Marketing: Vortrag für die Adobe Academy [VID]
Für die Adobe Academy habe ich kürzlich einen Vortrag zum Thema Cross Channel Marketing aufgezeichnet, in dem ich unter anderem den folgenden Fragen nachgehe: Was sind die aktuellen Herausforderungen im Cross Channel Marketing? Wieso wird das Thema weiter an Bedeutung gewinnen? Welche organisatorischen und welche technischen Anforderungen gibt es? Wie kann Personalisierung kanalübergreifend eingesetzt werden, [...]
 emailmarketingblog.de    (translate)     Multichannel   
Tooltip in Email: One More Interactive Approach 
In between preparing a Holiday Calendar and Planner for 2016 and coding your beautifully designed emails, the Monastery has been buzzing with activities. But this has never come between the Monks’ passion for making email a better and enjoyable domain. Monks are always ahead in implementing interactive elements in email with global compatibility (including fallback for the non-supportive devices). You may sample all the interactive email elements. [...]
 emailmonks.com        Design   
Coding for Windows 10 Mail App 
The Windows 10 Outlook Mail app is set to become one of the most used email clients on desktop. This app comes free with Windows 10, a new OS which Microsoft has been pushing Windows 7 and 8 users to upgrade to. As time goes on and more people buy Windows 10, we'll see more and more opens happening on this app. [...]
 emailonacid.com        Design     Mobile   
Tutorial: How to Add Anchor Links in Emails 
Have you ever wanted to add a table of contents at the top of a long email? Technically speaking, those links are called anchor links and are incredibly useful for newsletters that are long and content-rich. They give readers’ thumbs a break from scrolling, letting them directly skip to what they want to read. Here’s a quick example from Mobile Marketing Watch, which uses anchor links at the top of their daily newsletter so readers can quickly navigate to sections of interest. [...]
 beefree.io        Design   
iOS List Unsubscribe Functionality 
Al did a great post over on Spamresource about the how the new list unsubscribe function in the default mail client from iOS10. What’s been interesting to me is how much I’m hearing from ESP folks about how their customers want it gone. If you don’t know what we’re talking about, in the default mail client on iOS10, [...]
 wordtothewise.com        Unsubscribe   
Post-Holiday Strategies: 15 Awesome Ideas 
The holidays are practically upon us. And while you could be fine-tuning your holiday strategy and putting the finishing touches on your holiday campaigns, you shouldn’t over look your post-holiday strategy. Without a post-holiday strategy, you’ll lose many of your new subscribers. [...]
 listrak.com        Event     Gallery   
Yandex Webmail Testing: What You Need to Know 
Launched in 1997, Yandex is a Russian multinational technology company specializing in Internet-related services and products, including email. Email on Acid is proud to announce that we support email testing in this client. The Yandex search engine boasts a huge market share of over 55% in Russia. They also have a large presence in Belarus, Kazakhstan, Ukraine and Turkey. If you're sending to recipients in Russia, it's safe to say you'll see a fair number of Yandex addresses. [...]
 emailonacid.com        Design   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Multichannel-Attribution – den Conversion-Beitrag von E-Mail-Marketing & Co. effektiver messen
Werber stehen vor der zunehmenden Herausforderung, die Wege der Kunden kanal- und geräteübergreifend vom ersten Kontakt bis zum Kauf zu managen. Ein tieferes [...]
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