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w✩EPiC - Weekly Email Picks #209

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* 6 Shocking Myths About Subject Lines 
Subject lines are the most written about email marketing element—and they’re the most misunderstood as well. The internet is full of bad subject line advice that gets endlessly echoed until it has the ring of truth to it. Here are six myths about subject lines that you may believe are true: [...]
 litmus.com        Subjectline     Study   
What's the Best CTA Button Color for Emails? 
When it comes to choosing a CTA button color, what's the best one to pick? Take a look at how some brands are choosing colors, and how you can be inspired. [...]
 beefree.io        Design     Clickrate   
4 Frighteningly Good Halloween Email Trends [GFX]
Ready to boost sales with Halloween email marketing? Check out these 4 Halloween emails for strategies to get your emails opened, read and clicked. [...]
 aweber.com        Event     Gallery   
Getting off the Blacklist: How a publishing company cleaned and optimized its database to increase online revenue 8% [VID]
In this quick takeaway session, Laz Tyrekidis, Digital Marketing and Audience Director, Metropolis International, shares how his team overcame the biggest obstacle to the company’s success — a deliverability blacklist that resulted in no email marketing activity or online revenue through this channel for two months. Tyrekidis set out to ensure email deliverability, optimize the email database and enhance online performance across all 24 B2B brands. He set up a plan featuring six action points that [...]
 marketingsherpa.com        Spam     Study     Deliverability   
Sender Name Best Practices & Pitfalls 
You wrecked your brain to come up with the best layout of the email. Whether to use the header image or to simply go with the text heading. What size of call-to-action button is big enough, and which color is the most appealing to the eyes? You are confident that your marketing piece will bring you tons of leads. [...]
 leadsparrow.com        From   
8 Really Good Welcome Emails [GFX]
Before signing up for your email list, new subscribers bypass millions of other websites to land on yours. They spend time exploring your products or services and decide they’d like to hear more—so much so that they give you one of their most closely-guarded possessions: their email addresses. That means they actually want you to, you know, send them some emails. But in the case of many small businesses, no email ever arrives. Companies send a robotic response like, “You are [...]
 infusionsoft.com        Automation     Gallery   
5 Brands That Are Using GIFs to Elevate Their Email Marketing [GFX]
As email marketers, we are constantly asking ourselves what makes an email great. Witty copy? Stunning design? Eye-catching imagery? Sure, all of these combine to create powerful email campaigns, but nailing those elements down to an exact formula across industries is impossible. Universally, great email all boils down to one element: level of engagement. The goal of email marketing is to establish a business relationship with a prospect and eventually convert them into a customer, so catching and [...]
 emailonacid.com        Gallery     Design     Video   
Making Emails Not-So-Scary Looking 
1. Not Enough White Space. 2. No Hierarchy. 3. Unclear Layouts. 4. Contradicting Fonts. 5. Boring Images. 6. No Clear Call-to-Action (CTA). [...]
 medium.com        Event     Design   
Why It’s Time To Say Goodbye To “The Fold” In Email Marketing 
Before the rise of the Internet and everything mobile (now up to 56% of opens in September), the news used to take time. We’d have our coffee and read the paper page by page. And we knew exactly what to focus on: what was above the fold. That’s where the biggest stories broke each day. If you weren’t sure you wanted to buy the paper, what was above the fold would also serve to entice you to buy, since most newsstands displayed them like so: [...]
 litmus.com        Design     Previewpane   
Guide to Holiday Email Marketing [GFX]
See the guide to holiday email marketing. Campaign Monitor shows how to create holiday emails that resonate with your subscribers and drive revenue. [...]
 campaignmonitor.com        Event     Gallery   
Abmahnmissbrauch: Spam-Krokodil gezähmt 
Wenn die Abmahnung wegen unerlaubter E-Mail-Werbung zum Geschäftsmodell wird, wenden abgemahnte Unternehmen häufig rechtsmissbräuchliches Verhalten ein. Nicht immer setzt sich dieser Einwand durch. Das Landgericht Berlin (Urt. v. 20.9.2016, Az. 15 O 6/16) hatte sich kürzlich mit einer etwas ungewöhnlichen Idee zu beschäftigen, die auf ein Geschäft mit Abmahnungen abzielte. Dagegen setzte sich der Einwand des Rechtsmissbrauchs durch. [...]
 absolit.de    (translate)     Law   
Why are people unsubscribing from my list, and is it always bad? 
Business owners tend to get worried when people unsubscribe from their email list. They typically believe that a smaller list means fewer potential customers, which in turn, means less revenue. Others believe their email marketing strategy is wrong, otherwise no one would leave. [...]
 pinpointe.com        Unsubscribe   
Email Design Podcast #34: iOS 10 + Comcast Rendering, Outlook’s Focused Inbox, & CSS Filters [MP3]
In the 34th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez break down iOS 10 and Comcast rendering, Outlook’s Focused Inbox, and CSS filters in email. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...]
 litmus.com        Design   
[Webinar] Gmail's Responsive Email Updates [VID]
Last week we hosted a webinar with industry experts Justin Khoo, Mark Robbins and Eric Lepetit to discuss Gmail’s recent updates and how they will affect email development moving forward. With Gmail accounting for 16% of opens worldwide, this is a pretty hot topic. The panelists dug into inlining CSS styles, what’s now possible in Gmail and a whole lot more. For those of you who couldn’t make the webinar, or just want to give it another listen, below is the recording for your viewing pleasure! [...]
 vimeo.com        Design   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 ARD/ZDF-Onlinestudie 2016: Mehr Facebook, mehr Mobile und... mehr E-Mail
Die Internetnutzung wird zunehmend mobiler: Zwei von drei Deutschen (66 %) surfen heute mit einem Smartphone im Netz. Im vergangenen Jahr waren es noch 14 [...]
 17 Tipps und Ideen für erfolgreiche Halloween-Newsletter
Halloween steht vor der Tür. Darüber freuen sich nicht nur Party-Gänger, sondern auch die Wirtschaft. Immerhin 200 Millionen Euro Umsatz sollte das Fest im [...]
Please find this week's email industry roundup here.

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