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w✩EPiC - Weekly Email Picks #212

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
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* Guide To Email File Size & Load Times  
When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject lines, CTAs, and segmentation, there’s some things we often forget: Email file size and email load times. [...]
 litmus.com        Design   
* Edition 2 of the No BS Email Marketing Guide [PDF] 4.7mb
Tired of poor email marketing advice from vendors trying to sell you a platform? Frustrated with email marketing tips coming from people with a vested interest in you signing up to a particular service? Get Edition 2 now to see what other email marketers are doing to stay ahead! [...]
 noble-email.com        Marketing   
Legal Intricacies of Cart Abandonment Emails 
A sales recovery programme is a great way to maximise your website's conversion rate, and it's something we work on a lot with our customers. However I’ve been asked lately by a couple of clients about the legal intricacies of basket (cart) abandonment emails. I’ve been asked it in a number of ways but in short the question is “Is basket abandonment legal?” or “who can we send basket abandonment emails to?” [...]
 communicatorcorp.com        Law   
Advanced Analytics: Email Engagement, Click Maps, Client Tracking 
Conversion rates, clicks, and opens are just some of the metrics that email marketers spend ages analyzing and interpreting. Marketers frequently have the right tools to view this type of basic data regarding their campaigns, but they rarely go beyond such preliminary data to see more advanced information. Having the basic data in front of you is one thing, but acting upon the data and creating a new marketing strategy based on upper-level analytics is a step that all successful marketers have to tak [...]
 marketingprofs.com        Intelligence     Tool   
3 Trends Driving the Email Future: Mobile, Real-Time, Personalization 
What’s driving the future of email? Who are the big players? What are the top strategies and technologies driving the market? These questions were front and center at the annual DMA &THEN conference last month in Los Angeles, where MessageGears’ leadership joined marketing leaders from Expedia and thousands of attendees, speakers, and exhibitors to explore the future of global email marketing. [...]
 customerthink.com        Trend   
The Limitations of Interactivity and the Importance of Testing 
How do I check that my interactive elements are rendering correctly? What happens if I open this email on Outlook? Does interactivity impact load time? In this post, Rebelmail will explore testing best practices and the functional limitations of interactivity. [...]
 emailonacid.com        Design   
Why mobile is no longer in focus - it's all about the journey 
Email strategies must recognise users are now constantly moving between devices. A typical email journey will involve a subscriber using their device; converting from a form, receiving an email, clicking a button in the email to go through to your website, (in a best case scenario) purchasing something, receiving another email, clicking through to track the delivery and so on, in a loop between the email and the website. [...]
 smartinsights.com        Mobile     Multichannel   
Email Design Podcast #38: Yahoo! Android App Broken Responsive Support [MP3]
In the 38th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss Yahoo! Android app no longer supporting responsive email, good email copywriting, email template resources, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...]
 litmus.com        Design   
Full Funnel Email with Litmus + Unbounce: Webinar Recording + Slides  [VID]
When it comes to email marketing, there are a lot of moving pieces. If you want to deliver the best possible experience, you need to optimize across the entire funnel. That looks like this: [...]
 litmus.com        Marketing   
Fixing bugs with Outlook specific CSS 
This month marks 10 years since then-CEO Steve Ballmer announced the 2007 version of the Microsoft Office suite. To this day, its email client still sends shivers down the spines of email developers [...]
 medium.com        Design   
22 Examples to Inspire Your Holiday Email Marketing [GFX]
Email marketing during the holidays is an art. You have to stand out, and these 22 examples will inspire you to do just that. [...]
 infusionsoft.com        Event     Gallery   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Fragen und Antworten zum Webinar „Zahlen, Fakten & Trends 2017“
Am 9. November fand das optivo Webinar „Zahlen, Fakten & Trends: Unsere Insights für Ihr E-Mail-Marketing“ statt. Meine Kollegin, Franziska Kirchhoff, und [...]
SEE THINK DO- voor een integrale strategie in omnichannel-marketing
B2B vs. B2C E-Mail-Marketing: Same same, but Different
Webinar-Recording: Zahlen, Fakten & Trends 2017 - Unsere Insights für Ihr E-Mail-Marketing
Please find this week's email industry roundup here.

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