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w✩EPiC - Weekly Email Picks #213

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* Strategic Timing Tips for Resend Campaigns 
We analyzed 1,300 campaigns and their corresponding resend campaigns to see if we could find what factors make resend campaigns successful. The first question I want to answer today is: How long should you wait to resend a campaign? Note: These charts don’t show the engagement rates of the resend campaign. Instead, they show additional metrics from the resend campaign as if they were added to the engagement metrics from the original campaign. We liked this measurement because it demonstrates the real [...]
 mailchimp.com        Segmentation     Study   
* Why sending replenishment emails is a must [GFX]
A replenishment email is an automated email that fires off when it’s time for your customers to reorder consumable products – usually staples like cleaning supplies, personal care items, pet food, etc. [...]
 myemma.com        Automation     Gallery     Conversionrate   
Unboxing eDataSource: The Tool that Started it All 
Last week I had a rare experience of a lifetime: seeing the evolution of an idea I had in my garage 13 years ago fully transformed into a powerful marketing tool used around the world. And for me it was an incredibly humbling experience. Let me explain: In 2003, one of the leading Advertising Agencies asked for my help in finding a vendor that provided competitive intelligence tool for email. What I discovered was, back then, there were no vendors who were monitoring competitive email campaigns. In [...]
 onlyinfluencers.com        Frequency     Intelligence     Tool     Sendtime   
"Brand Newsletters" cartoon 
Most brands have some form of newsletter to connect with customers. But for many brands, more emphasis is placed on getting people to sign up than on giving them a reason to sign up. Last week David Hieatt, founder of Hiut Denim and the Do Lectures gave a workshop in London on the power of the humble email newsletter. I didn’t go to the workshop, but how he described it got me thinking about this often overlooked communication tool: [...]
 marketoonist.com        Listbuilding   
Our Favorite Examples of Live Polling in Email Marketing [GFX]
Email engagement is a huge priority for email marketers. Higher engagement = lifts in click-through rates, read rates and higher overall revenue generated per email. So how can you send emails that [...]
 movableink.com        Gallery   
Using Interactive Email to Highlight Content 
Interactive email is a topic hot on everybody's lips; it’s what everyone wants to be sending out. Day by day we see new clever examples popping up, but to quote Elliot Ross, "Flashy design for no reason is confusing and awkward." In this post, I'll show you how I used interactive elements to highlight areas of our product in a recent email, and how good content can go hand-in-hand with interactive email.  [...]
 emailonacid.com        Design   
Email Design Podcast #40: Gmail iOS Update, Emoji Support in Email, and Outlook-specific CSS  [MP3]
n the 40th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about the Gmail iOS update, emoji support in email, Outlook-specific CSS, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. Watch the full video above or listen to the audio-only version below. [...]
 litmus.com        Subjectline     Design   
Sending Apology Emails: 3 Design Tips for Saying "Oops!" [GFX]
Wrap-up: Creating apology emails Issuing an apology doesn’t have to be painful. When you’re designing your apology email, follow these simple steps: Start with the subject line. It should be clear in just a few words that your email is a correction and an apology. Try words like “Correction,” “oops,” and “sorry.” Position your correction, update, and apology at the top of your email. Try a call-out box like CNET, Ouidad, or Uniqlo so your readers see it immediately. You only need 1 or 2 sentences [...]
 beefree.io        Marketing     Segmentation     Gallery   
What’s Next for Email Marketing? 
As marketers, it’s not enough for us to stay on top of things. In order to be successful, we have to stay ahead of the game. So it’s no surprise one of the questions I get asked most often is “What’s next for email?” Here are just some of the changes and trends which are shaping the future of email marketing. Hyper-Personalization: Today, businesses face an immense amount of competition in the inbox. According to Return Path’s State of the Inbox: Quarterly Snapshot, the average consumer receives more [...]
 returnpath.com        Trend   
Millennials’ Email Marketing Dislikes Are (Mostly) the Same as Everyone Else’s  
Despite millennials having a reputation for being different from everyone else, their email behavior is very similar to that of older generations when it comes to the things that drive them to unsubscribe and report emails as spam. Our Adapting to Consumers’ New Definition of Spam research, which surveyed more than 1,300 American adults, found that roughly the same percentage of millennials (age 18-29) and those from older generations (age 30+) have [...]
 litmus.com        Unsubscribe     Study   
Das Landgericht Mainz verneint Haftung für nicht vom Beworbenen stammende Spam. 
Das Landgericht Mainz hat mit Urteil vom 12.08.2016 in einem von uns betreuten Verfahren die Haftung eines Unternehmens für eine nicht von ihm stammende Spam-Werbung verneint. Im konkreten Fall wurde unsere Mandantin von einem Endverbraucher wegen einer Spam-E-Mail in Anspruch genommen. In der nicht von unserer Mandantin stammenden E-Mail wurde eine Glaskeramik – Kochfläche unter einer der ältesten und bekanntesten Marken in Deutschland beworben und im Rahmen der E-Mail-Werbung sowohl auf die [...]
 ip-blogger.de    (translate)     Law   
The state of digital personalisation in 2016 [PDF]
63% of marketers see personalisation as effective. Some of the benefits recognised by the marketers in the study include increased open rates (83%), higher click-throughs (75%), increase in customer satisfaction (58%) and in sales (56%). Despite this, an average score of just 4.7 out of 10 was given to the level of personalisation in use - a clear gap between its potential and its usage. Across the marketing mix, the top channels used for collecting data for personalisation are websites (40%), [...]
 adestra.com        Customization     Study   
DMA Insight: Consumer email tracking study 2016 [PDF] 1.8mb
Unfortunately, this year customers feel they have been subjected to too many emails, too many irrelevant emails, and too many emails from companies they don’t recognise. Their faith in the channel has been shaken. This is bad news for brands, for marketers using email and for the medium itself. We know that consumers like brand messages to be about them, for them and relevant to them. Fortunately, there remains residual consumer goodwill towards email. Despite potential overuse of email by brands, [...]
 dma.org.uk        Study     Trend   
Is Google Trying to Kill the Mobile Pop-Up? 
Pop-ups and interstitials will still be allowed on the desktop version without penalty, which is good news for retailers looking to grow their subscriber file while still using these methods. But if you didn’t think providing customers with a smooth, mobile-first experience was absolutely critical before, it certainly is now. If you would like to see how mobile-friendly your website currently is, Google has a quick and easy tool for that. While there’s still plenty of time to prepare before January, [...]
 bronto.com        Listbuilding     Mobile   
FreshAddress Launches Email Creative Archive [GFX]
Email Creative Archive puts millions of emails at your fingertips. It’s like brainstorming with the top creative minds from more than 9,000 companies. [...]
 freshaddress.com        Gallery     Tool   
Resending Email Campaigns: 6 Tips for Success 
Have you noticed something different in your inbox lately? Actually, it’s not so much “different” as “the same.” That is, marketers resending email campaigns that you didn’t open, click or convert on the first time. Resending email campaigns to boost results is a hot topic now that we have data showing how they perform and what can drive better or worse results. [...]
 freshaddress.com        Segmentation   
Cialdini reloaded - 6+1 Prinzipien, mit denen Deine Nutzer konvertieren 
Am 08. September 2016 – also quasi noch druckfrisch – ist die Erweiterung seines Werks „Pre-Suasion: A Revolutionary Way to Influence and Persuade“ erschienen. Darin wurden alle Erkenntnisse rund um die einflussreichen 6 Behavior Patterns auf den neusten Stand gebracht und noch mehr: Cialdini hat ein weiteres Prinzip definiert, welches sehr großen Einfluss haben soll. Das neue 7. Prinzip: Zusammengehörigkeit (Unity) [...]
 konversionskraft.de        Copywriting     Marketing   
Emoji Support in Email: Can Your Subscribers See Them? 
Emojis take the standard text smiley face and bring it to the next level. For any reaction, whether you’re happy, crying laughing, or relieved, emojis allow you to express how you’re feeling. And email marketers are feeling it. In the past year, emoji use in email has increased by 7,100%, according to Appboy. [...]
 litmus.com        Subjectline   
Does a dedicated IP mean a single IP? 
Dedicated pools are usually fine to use in certain circumstances. The rule of thumb I use is that an IP is good for about a million emails a day. Companies that are consistently sending more than that may want to consider adding more IP addresses to handle the volume. When sending from a pool of IPs, rather than a single IP, there are a few things to remember. [...]
 medium.com        Deliverability   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Googles Januar-Update könnte die Adressgewinnung beeinträchtigen
Es wäre ein Fehler, Suchmaschinen-Optimierung und E-Mail-Marketing isoliert zu betrachten. Zwischen beiden besteht eine Wechselbeziehung. Beispielsweise kann [...]
 Werbewirkung von Emojis in Betreffzeilen
Fast jede zehnte Betreffzeile nutzt aktuell bereits Emojis. Zumindest in meinem Werbeordner. Der nahm in den vergangenen drei Wochen immerhin knapp fünfeinhalb [...]
 Klasse statt Masse – warum sich Qualität im E-Mail-Marketing durchsetzt
Viel hilft viel? Aufs E-Mail-Marketing trifft dies eher nicht zu. Zwar werden noch immer Adressbestände undifferenziert und in hoher Frequenz beschickt, auch [...]
Multichannel conversie-attributie: de werkelijke bijdrage van advertentiekanalen effectiever meten
B2B vs. B2C Email Marketing: Same same, but different
Klaar voor kerst: de perfecte kerst e-mailmarketingcampagnes met tips van Optivo
Please find this week's email industry roundup here.

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