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w✩EPiC - Weekly Email Picks #214

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
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* GDPR: What Europe’s New Privacy Law Means for Email Marketers 
Currently, local spam regulations in the European Union (EU) differ significantly from country to country under the Directive on Privacy and Electronic Communication (also known as the EU E-Privacy Directive). While the E-Privacy Directive outlines overall goals, each member state is free to translate these goals into local law. The result: Different email laws for each of the 28 EU member states. [...]
 litmus.com        Law   
How a U.K. toy company used behavioral marketing to triple email revenue and increase returning shoppers by 60%  
With customers traditionally only buying toys twice a year — birthdays and Christmas — it’s especially important to get in front of them with relevant products during those times. In order to do that, The Entertainer Toy Shop focused on its email marketing efforts to reach customers with the most relevant products possible. Read how they were able to triple email revenue, see a 120% increase in mobile sales, and see a 60% increase in return [...]
 marketingsherpa.com        Study   
"Would you like us to email you a receipt?" 
On the surface it’s a simple question increasingly being asked by high street retailers. But sometimes this simple question doesn’t tell the full story. An e-receipt can be more convenient at times, but it is also a way for shops to collect personal data about their customers and send them marketing. In the run up to the busy Christmas season, the ICO is reminding retailers that people have the right to know what happens to their personal data. Retailers need to be aware of the obligations under data [...]
 wordpress.com        Listbuilding     Automation     Law     Spam   
Money Mail reveals why shops want your email address 
Shoppers are being preyed on by stores that persuade customers to hand over their email addresses at the till. A Money Mail investigation found dozens of major High Street retailers now harvest customers' email addresses — including Debenhams, Mothercare, Argos, Halfords, Topshop, Dorothy Perkins, New Look, Next, Selfridges, Wickes and Joules. Typically, shop assistants tell customers this is to email them a so-called 'e-receipt', rather than printing one at the till. [...]
 thisismoney.co.uk        Automation     Spam     Listbuilding   
Here’s How Freenet.de Displays Your Emails 
When sending email internationally, local email clients can add a fair amount of complexity to the email design and testing process. This is especially true in countries where local inbox providers make up a large portion of the market, giving email marketers no choice but to optimize their email for local clients to ensure a smooth experience for their subscribers. Germany is such an example: Less than 20% of Germans opt for one of the global players like Gmail (6.2%), Outlook (9.4%) or AOL (3.8%) [...]
 litmus.com        Design     Tool   
What is the best frequency for email marketing? 
The DMA's National Email Client Report 2016 now known as the 'Marketer Email tracker' shows us that, generally, there is a trend over the past four years where companies are contacting individuals less on a monthly basis. Email Marketers look to be becoming more strategic in their approach, recognising that content needs to be relevant and are moving more towards behavioural and triggered based marketing, rather than programmatic timed campaigns. It's very apparent that irrelevant, low quality emails [...]
 smartinsights.com        Frequency     Study   
Hackers Are Using MailChimp to Spread Malware 
MailChimp told Motherboard in a statement that “Early this morning MailChimp’s normal compliance processes identified and disabled a small number of individual accounts sending fake invoices. We have investigated the situation and have found no evidence that MailChimp has been breached. The affected accounts have been disabled, and fraudulent activity has stopped.” The company would not say what the exact issue was, but MailChimp’s statement also strong encouraged users to setup two-factor [...]
 vice.com        Spam   
8 Christmas Sale Email Examples for Your Holiday Campaign [GFX]
Christmas is right around the corner and everyone is all set to bask in the holiday mood. The vibes of merriment have covered the entire internet and marketers are all set to promote their festive off [...]
 emailmonks.com        Event     Gallery   
Top 4 tips for using animated GIFs in email [GFX]
Even if you’re still not sure how to pronounce “GIF,” by now you certainly know what one is: a popular image format that allows for multiple frames and can provide an animated sequence – that’s what we call an animated GIF. Our inboxes have seen a lot animated GIFs this holiday season as email marketers get creative in showcasing products and communicating in increasingly visual and compelling ways. Here’s a recent example from J.Crew: [...]
 mailup.com        Gallery     Design   
Adapting to Consumers’ New Spam Definition: Webinar Recording + Q&A [VID]
As consumer attitudes toward spam continue to shift dramatically, it’s up to marketers to equally shift how they build their emails and run their marketing programs. Litmus worked with Fluent to survey 1,300+ American adults to find out about subscriber behavior, specifically: [...]
 litmus.com        Unsubscribe     Study   
How Organic Aromas Boosted Newsletter Signups by 150% 
Soundest has been collaborating with Organic Aromas and has just completed a four-week experiment in building a contact list. With only an hour invested (and zero financial input), this online store captured 661 new leads and ended up with 40 extra orders. Four different Soundest signup forms were involved in this experiment for one week each. We found that circumstances when the pop up appears, matter. Let’s find out which one has performed better. [...]
 soundest.com        Listbuilding     Study   
Why Shared IP Are Now Appealing To High Volume Senders As Well 
In this article I discuss how common perceptions around Dedicated IP’s vs. Shared IP’s for email marketing should be rethought in light of Amazon Web Services?—?AWS?—?Simple Email Service?—?SES. In Email marketing there is a common perception that Dedicated IPs are a must for enterprises and businesses with high sending needs in order to guarantee deliverability. [...]
 medium.com        Deliverability   
Fluid Retina Images for Email 
"Retina" images are actually just ordinary images displayed in such a way that they become more crisp on Apple's retina displays. For the basics of retina images, check out our blog from last year, Mobile Optimization: Retina Images in Email. This blog will cover the challenges of coding images that are fluid and retina ready, but won't break your email's display in Outlook. If you're not interested in why it's challenging, just skip down to the code! [...]
 emailonacid.com        Design     Mobile   
Microsoft Needs To Learn How To A/B Test 
Microsoft made another email blunder on Monday when it sent an email promoting "Dead Rising 4," the fourth installment of a zombie apocalypse game planned for release on the Xbox One gaming console in early December. [...]
 mediapost.com        Subjectline     Marketing   
9 re-engagement emails that won us over for good [GFX]
You’ve tried everything. You’ve used different subject lines, experimented with send times, mixed up your content… and nothing. Your subscriber still won’t engage with your emails. That’s when it’s time to launch a re-engagement campaign. According to a study by Salesforce, 63% of marketers surveyed said that re-engagement campaigns are “very effective.” And a study by Return Path found that 45% of recipients who received win-back emails read subsequent messages. [...]
 myemma.com        Gallery     Segmentation   
What's the deal with preheaders? 
"Preview text", "preheader (or pre-header) copy", "second subject line" – whatever you want to call it, it's an incredibly important (and underutilized) component of marketing emails. To help you give your open rates a boost, I’m going to tell you what these mysterious creatures are, why you should care about them, and how to write them correctly. [...]
 listrak.com        Subjectline     Copywriting   
Email Unsubscribes Rise On iOS Devices Since Latest Release 
iOS email unsubscribes have increased 75% since the release of Apple’s latest operating system, according to data released Monday from Yes Lifecycle Marketing. Apple's release of iOS 10 in September included an “easy unsubscribe” feature that is the likely culprit for the rise in unsubscribes, per the report. The update gave Apple users greater control of their email inbox. [...]
 mediapost.com        Unsubscribe     Study   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Wie und warum die Double-Opt-In-Quote gemessen werden sollte
Das Double-Opt-in(DOI)-Verfahren ist Best Practice im E-Mail-Marketing. Hierbei wird ein Newsletter-Abonnement erst aktiv, wenn der Interessent den [...]
 Bunte Betreffzeilen dank Firefox 50 - so geht's
Vor gut einer Woche gab Mozilla offiziell Version 50.0 des Firefox-Browsers frei. Die Neuerungen machen sich diesmal auch in E-Mail-Postfächern bemerkbar. [...]
E-Mail Marketing: 8 Maßnahmen für ein blühendes Weihnachtsgeschäft
Stapsgewijs naar succesvolle up- en cross-selling
B2B vs. B2C email marketing: same same, but different
Please find this week's email industry roundup here.

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