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w✩EPiC - Weekly Email Picks #216

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
Email segmentation to improve email marketing conversions [GFX]
Just like ‘one size doesn’t fit all’, everyone has a different taste. Thus segmentation comes into play. ‘Segmentation’ in email marketing is like knowing the ‘exact measure’, of what ingredients must go in a dish, to make it totally lip-smacking! As per a MarketingSherpa Report, 32% of marketers aim to segment their email database in the coming years. This aligns email marketing towards ‘quality’ and ‘relevance’. To ultimately understand and achieve this we must understand the inception process [...]
 emailmonks.com        Automation     Gallery     Segmentation   
Conversational Email a trend for 2017? 
Conversations between customers and brands via messengers have become more mainstream recently, particularly with WeChat in China, but also with other messengers such as Facebook Messenger, WhatsApp, Telegram and Slack. But what do conversations have to do with email? [...]
 expertsender.com        Intelligence     Trend   
Email Marketing Trend Book 2017 [PDF] 4.3mb
You’ll find what we believe are 8 of the most interesting trends that could play a bigger role in your email marketing strategy in 2017. Things are going to get contextual, your eyes are going to do a lot more talking, as are chatbots. Conversations are going to take place across various channels and there’s going to be a whole lot more machines analyzing, scoring and automating your segmentation. We hope it’ll give you some inspiration to experiment and test new approaches in your email marketing [...]
 expertsender.com        Trend   
Email Authentication Accelerates, But Enterprises Struggle to Get It Right 
More and more domains are adopting DMARC, the most modern and effective standard for authenticating email. That’s great news in the war against phishing and spam. Unfortunately, ValiMail has found in our just-published global industry analysis, the failure rate for DMARC implementers is still way too high?—?around 75 percent of those organizations that attempt it, to be exact. [...]
 valimail.com        Spam     Deliverability   
7 Tips for Creating Better Subject Lines for “Don’t Call Them Holiday” Emails 
With Holiday shopping kicked off and in full swing, Sailthru continued to dig into our data on subject lines from emails sent last year to determine how specific words, characters, and combinations impact email performance during the holidays. The following recommendations come from a sample of 89,932 subject lines for emails sent by Sailthru customers during the 2015 holiday season. In particular, these findings come from a subset of those emails specifically referencing Christmas or the December Ho [...]
 sailthru.com        Subjectline     Event     Study   
Social Integration in Email Marketing [GFX]
Subscribers and customers typically interact with brands in many different ways, whether that’s by signing up for their email program or following them on social media. From Facebook and Twitter to Instagram and Snapchat, there are currently 2.3 million active social network users and 91 percent of retail brands have two or more social media pages. With social media on the rise, having grown by 176 million users in the last year, brands must ensure social media integration is a key component of their [...]
 returnpath.com        Social     Gallery   
How Spam Filters work [PDF]
In order to increase the quality of the sendings, brands often choose to work with an email service provider (ESP) instead of sending the emails on their own. The ESP then asks the brand to set up SPF, DKIM and other standards. But why is this needed? Let us have a brief overview on how a typical multi-stage spam filter works today [...]
 certified-senders.eu        Spam     Deliverability   
The Best Email Marketing Campaigns of 2016 [GFX]
2016 was an incredible year for email marketing campaigns. Subscribers’ inboxes exploded with beautiful, animated, and interactive email campaigns that pushed the limits of design and made subscribers want to scroll, click, and engage. And our customers’ email marketing campaigns were nothing short of incredible. With that, we’re excited to reveal the Top 100 Email Marketing Campaigns of 2016, a hand-picked selection of our customers’ most effective, most original, and most inspiring campaigns. [...]
 campaignmonitor.com        Gallery   
6 Lead Scoring Techniques You Should Use With Marketing Automation 
Lead scoring is an essential marketing technique if your business is selling high value products and services, particularly where the decision is complex leading to a long average time between initial interest and purchase. The lead score gives a measure of how likely an individual prospect is to convert to a customer based on their characte [...]
 getresponse.com        B2B   
The greatest 2017 email marketing predictions of all time 
And that’s not a bad thing, necessarily. Email works for that. It’s a great medium for communicating a message to someone, and the way we do that hasn’t changed. Doing that continues to drive great results. So my prediction for 2017 in email marketing (hot take alert) is that things will mostly be the same. [...]
 medium.com        Trend   
[Code Tutorial] How to build an Interactive Puzzle in Email 
We built an interactive word puzzle email to feature our December promotion. Learn all the CSS tricks we used to make this email interactive and engaging in the inbox. [...]
 emailonacid.com        Design   
Web Safe Fonts - Displaying Text in Email 
There are many different fonts out there these days and typography is an art in itself. Your own branding may even use a very specific type of font, but alas, it cannot be used everywhere if it’s not ‘web safe’. Hopefully this article will help you to understand what web safe fonts are and how they affect email. [...]
 emailcenteruk.com        Design   
11 E-commerce, B2B & Data-Driven Marketing Predictions for 2017 
2016 was an incredible year for all of us: from cloud solutions to new social media platforms and integration opportunities, we now have more tools than ever to choose from. B2B marketing, e-commerce and data-driven marketing shone particularly bright during the past 12 months. So we asked 3 of our in-house experts to let us in on what these areas will hold in 2017: are they going to stay in the spotlight? Or should we prepare ourselves for something new? [...]
 apsis.com        Trend   
Email in 2016: The year in review 
If you’re a part of the email community, you know this year was one for the books. Now that it’s coming to a close, here’s a quick look back at what changed, and more importantly, where we’re headed moving forward. [...]
 myemma.com        Trend   
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Please find this week's email industry roundup here.

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