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w✩EPiC - Weekly Email Picks #220

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
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Top 10 Email Marketing Predictions for 2017 
1. At least 30% of marketers will have tried embedded video in email by the end of 2017. (Chad White). 2. Email marketers will break down silos and work cross-functionally to take their program to the next level. (Kayla Lewkowicz). 3. The adoption of responsive email design will accelerate. (Chad White) [...]
 litmus.com        Trend   
Examples of 4 Automated Email Campaigns Every Online Retailer Should Send in 2017 
ehavioural emails can generate millions in online sales yet most retailers struggle to get it right. Time and time again, digital marketers grapple with the existential question: How important is email marketing, really? Email tends to have an astronomically high ROI of 3800%; for every $1 spent on email marketing, retailers make an average of $38 and it's one of the best sales online retail sales channels. Itís no surprise that there are hundreds of email marketing software solutions that offer [...]
 smartinsights.com        Automation     Gallery   
Trump order strips privacy rights from non-U.S. citizens, could nix EU-US data flows 
An Executive Order signed by U.S. President Donald Trump in his first few days in office could jeopardize a six-month-old data transfer framework that enables EU citizens’ personal data to flow to the U.S. with the promise of ‘essentially equivalent’ privacy protection once it gets there. [...]
 techcrunch.com        Law   
One-click unsubscription is now an RFC 
In September I wrote about a proposal to allow one-click unsubscriptions from mailing lists without user interaction. After taking a rather tortuous path through the IETF, it's now been issued as RFC 8058. The changes since September are quite minor, mostly tightening up some details to prevent various attacks from fake unsub requests. Now that it's official, I expect email service providers will start implementing it, and we'll have an arguably better alternative to mail feedback loops to tell [...]
 jl.ly        Unsubscribe     Deliverability   
Trick für 100 Prozent gesteigerte Öffnungsrate 
Wir haben mit einem Marketing Trick die Öffnungsrate unserer E-Mail-Newsletter um 100 Prozent gesteigert. Hier verraten wir, wie das geht. [...]
 onlinemarketingrockstars.de    (translate)     From     Openingrate   
Data Capture Campaigns from the Beauty Buffs 
As with all comms from Beauty Bay, the relaxed, edgy tone of voice and creative design is enticing for the subscriber. The creative is eye-catching and the message is short and sweet, leading me directly to the call-to-action which asks me to leave my date of birth for a future ‘killer gift’. Take a look [...]
 communicatorcorp.com        Gallery     Customization     Intelligence   
Email Marketing Trends 2017 from Industry Leaders 
We’ve asked key industry leaders about email marketing trends. Find out what is their "must-have" email marketing trend that will be extremely relevant in 2017! Experts addressed major challenges and opportunities for email marketers to consider in 2017 and beyond. And pointed out what you should be aware of in the competitive email landscape. [...]
 freshmail.com        Trend   
The top email clients of 2016 - mobile growth starts to slow down 
Mobile opens still on the rise, desktop slowly dying. When we did this analysis last year, desktop opens were on a steady decline but keeping well above webmail. 2016 saw the two continuously battling for the second spot. Unsurprisingly, mobile opens continued to increase throughout the year reaching the peak in December at 68 percent. However, growth has started to slow down, with opens increasing only 19 percent year-on-year compared to 30 percent [...]
 adestra.com        Mobile     Study   
The Drop Calc Method to Create Responsive HTML Emails 
While I was researching the existing methods, I figured out a new way to create responsive HTML emails which works on almost all of the email clients. I call it The Drop Calc Method. There are only a few clients where this technique does not work correctly - which I write about in the drawbacks section -, so I decided to share it with the community. I hope email coders will find it useful. If you find any drawbacks or a way to improve it, please let me know in the comments block. [...]
 edmdesigner.com        Design     Mobile   
Is a "View this email as a web page" link necessary in emails that display properly? 
Similar to this question, I'm wondering if folks include a 'View in Browser' link in their emails. If an email renders well in all email clients and displays the content in its entirety, is there any benefit to adding a link to display it in a browser? If there is benefit, what are some good way to go about including it? [...]
 litmus.com        Design   
How important are above the fold buttons? 
I think it all really depends on the context. If the subject line is "Glastonbury tickets on sale now" the user knows the product, doesn't need convincing they will happily click straight to the website. If the subject is "New festival, tickets on sale now" you'll likely need to convince them they want to click through first. [...]
 litmus.com        Design   
Are Interactive Emails Really the Next Big Thing? 
All the email experts are heralding interactive email as the gamechanger for 2017, but are they all they’re cracked up to be? Do they help organization build momentum and create impact? A few of our favorites have been: A playable version of Minesweeper by the dynamic duo Table Tr Td, A Sonic the Hedgehog mini game by Two, The oldie but goodie, Litmus’ live Twitter feed. While undeniably cool, is interactive email really the future? Is this the dawn of a new era or just a passing fad? [...]
 medium.com        Design     Trend   
[Episode #46] What Will Email Design Look Like in 2017? [MP3]
0:31) Interactive emails will continue to be a trend and become more prominent. -Jason (5:07) Accessibility will continue to take a back seat for most email designers. -Jason (10:15) Gmail won’t make any changes to its rendering after its big update from last year and its current fragmentation (POP/IMAP accounts) will continue to exist. -Kevin [...]
 litmus.com        Design   
Outlook.com Removes Placeholder Links in Email 
When developing an email design, its common that we use placeholder URLs in links or we leave it blank. However Outlook.com does not like that and will alter your link if the url is missing or contains a bare anchor (href=”#”). [...]
 freshinbox.com        Design   
3.000 Euro Strafe für eine Mail 
Spam kann richtig teuer werden. Diese Erfahrung macht jedenfalls ein Hersteller von Folienaufklebern. Die Firma hatte einer Autowerkstatt unerlaubte Werbemails geschickt. Die Werkstatt hatte daraufhin eine Unterlassungserklärung (Vertragsstrafe: 3.000 Euro) eingefordert und auch bekommen. Dummerweise schickte der Folienhersteller später noch mal eine Werbe-Mail. Die Vertragsstrafe machte die Werkstatt dann vor Gericht geltend. [...]
 lawblog.de    (translate)     Law   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Episerver-Studie: 92 % der Online-Shopper kaufen nicht sofort beim ersten Website-Besuch
Konsumenten können beim Produktkauf aus einer Vielzahl von Online-Shops wählen, die meist dasselbe Produkt verkaufen. Doch was zählt beim Besuch eines Shops [...]
 6 trendige Ansätze für mehr Response
Neues Jahr, neue Trends? Teils, teils. Die folgenden Postfach-Beispiele zeigen einige Grundrichtungen und Erfolgsfaktoren, die das E-Mail-Marketing 2017 auf dem [...]
Über-Personalisierung vermeiden: Warum du deinen Kunden nicht zu gut kennen darfst
Please find this week's email industry roundup here.

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