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w✩EPiC - Weekly Email Picks #221

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
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* Gmail Categories: Analysis of consumer adoption and placement accuracy [PDF]
Now that four years have passed, we decided to see what impact Gmail’s tabbed inbox is having on both users and marketers. Are marketers still asking subscribers to move their messages to the Primary tab? If not, should they? Are Gmail’s classifications accurately classifying messages? If not, what can a marketer do? We’ll answer these questions and more in our latest look at Gmail’s categories and tabbed inbox. [...]
 returnpath.com        Study   
* 7 Inspiring Automation Emails [GFX]
Email automation is not the panacea for email marketing that many articles seem to suggest. The story goes “buy a leading edge automation platform” and your email marketing is no longer spam and strategy is improved double quick. I’ve never seen this to be true and have certainly spoken to too many email marketers who have found out it’s not true - the hard way. Email strategy is not created by buying some cool tech. But more about email automation strategy later. Let’s start with 7 examples of [...]
 onlyinfluencers.com        Automation     Gallery   
Facebook challenges email for control of your online identity 
Facebook wants replace email as the hub of online identity management in the process. Facebook security engineer Brad Hill announced today at the USENIX Enigma conference that his company is launching an account recovery feature for other websites called Delegated Recovery. Facebook will let users set up encrypted recovery tokens for sites like Github, and if a user ever loses access to her Github account, she will send the stored token from her Facebook profile back to Github, proving her identity [...]
 techcrunch.com        Social   
What to Write in Re-Engagement Emails 
That means almost a quarter of your list – your list of valued email subscribers – will no longer be engaged or on your list at all. Fortunately, that doesn’t mean all of those subscribers are a lost cause. With a re-engagement (or win-back) campaign, you can send targeted messages to rebuild those valuable subscriber relationships. [...]
 aweber.com        Automation     Copywriting   
Cart Abandonment Messaging Strategies 
An optimized cart abandonment strategy is extremely effective with 33%+ of opened emails driving a sale. For online retailers big and small, that means big bucks. Today we’ll cover several messaging tactics to include in your abandonment mailers. Want to go straight into the examples? Check out these 100+ cart abandonment emails. [...]
 mailcharts.com        Automation     Conversionrate   
Canadian Anti-Spam Law Update: Are You Compliant in 2017? 
Failure to comply with CASL has led to some stiff penalties for violators, but this summer the damage is likely to become even more severe. On July 1, 2017, the Private Right of Action (PRA) provision takes effect. Under this rule, recipients who have been sent mail in violation of CASL can sue for actual and statutory damages against the sender. [...]
 realmagnet.com        Law   
13 Experts on MarTech transformation of the email and marketing automation industry 
The digital marketing industry seems to be in a constant state of flux and that won’t be slowing down anytime soon. With technology, marketing strategies and tactics constantly evolving. To gain insight into the shifts and up-and-coming technologies we asked our panel of email marketing experts and thought leaders to answer this question: What do you see would be changing in the role of agencies, 3rd party technologies, and vendors in relation to each other? And what influence does this have on them? [...]
 emailvendorselection.com        Trend   
Marketoonist: Newsletter List Growth 
I’ve never understood web sites that subject visitors to a giant pop-up the moment they arrive demanding their email address. The strong-arm tactic is often used before visitors have even had a chance to read whatever article they came to read. And it’s only the starting gambit. Marketers have a whole grab-bag of passive-aggressive tricks to choose from: pop-ups, slide-ins, scroll-downs, welcome mats, sticky bars, on-exit intents, home gates, takeovers, bait-and-switch freebies, etc. They all boast [...]
 marketoonist.com        Listbuilding   
7 Design Tips for Birthday Emails [GFX]
Birthdays are an opportunity to do something out of the ordinary with your email design. But “out of the ordinary” doesn’t have to mean complex or costly. Changing the color scheme of the email, for example, is a simple way to show the reader that the day (and the email) is special. ZocDoc typically employs a bright, white color palette with yellow and turquoise—its primary brand colors—as accents. The emails usually look like this: [...]
 beefree.io        Automation     Gallery   
Valentine’s Day Emails: Design Tips We Love [GFX]
Sweeten up the subject line According to Email on Acid, Valentine’s Day email volume is second only to the Christmas holiday season. That means it’s time to put some extra TLC into a well-crafted subject line. High-performing V-Day subject lines have historically included gift and card ideas, personalized greetings, heart symbols, and the word “sweet.” Here are some fun ones from our inbox: [...]
 mailup.com        Event     Gallery   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Versehentliche Ein-Klick-Abmeldungen durch List-Unsubscribe-Post vermeiden
Das Erfolgsprinzip „Keep it Simple“ zieht sich quer durchs Newsletter-Marketing. Von der Adressgewinnung über die Mailing-Gestaltung bis zur Möglichkeit [...]
 Email Xcellence Award 2107: Ausgezeichnete Kampagnen im E-Mail-Marketing
Im Rahmen des BERLIN EMAIL SUMMIT 2017 verleihen wir am 7. April erneut den Email Xcellence Award. Die Verleihung ist einer der Höhepunkte der Veranstaltung in [...]
Please find this week's email industry roundup here.

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