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w✩EPiC - Weekly Email Picks #227

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
Bulletproof HTML Email Buttons - A New Line-height Based Approach 
In this article I am going to put to the test the basic bulletproof button techniques, and also introduce a couple of new ideas I had during the testing process. Email buttons are hard to test, because passing visual tests like Litmus or Email on Acid are not enough. It is fundamental as well to click those buttons to confirm that they are bulletproof indeed. I have done that cumbersome work for you, and I share the results in short animations, so you have a reliable proof. [...]
 edmdesigner.com        Design   
A Curated Look at 134 Email Marketing Predictions 
For the second year, we have collected and curated email marketing predictions. So what’s changed in 2017? Data analysis tops the chart and knocks automation out of the top 4. The top 4 categories for 2017 are data analysis, emails and ESPs, content and segmentation. This year data analysis includes artificial intelligence and bots with nearly half (15 of 33) of the category predictions dominated by AI and bots. The other big winners this year are email design and improved ESP platforms followed by [...]
 indiemark.com        Trend   
Email Design Trends for 2017 [GFX]
It’s that time of the year when every email users’ inbox is flooded with diverse offers and greetings. Some are plain text wishes and some are extravagant pieces of art, you are proud to have received. Taking a leaf out of the fresh set of emails gracing our inbox, Monks have come forth with the Email Design Trends that are set to revolutionize the email industry in 2017. [...]
 emailmonks.com        Gallery     Design     Trend   
Astro is an AI-powered email client with big dreams 
If there’s one source of technological frustration at work, it’s email. Getting a job done often still relies on sending chains of messages back and forth to the extent that it would be nice to have an assistant to help deal with it all. That’s the idea behind Astro, a new app that applies artificial intelligence to email in an attempt to make life easier for its users. Its marquee feature is Astrobot, a chatbot powered by machine learning that’s designed to keep users abreast of what’s important in [...]
 pcworld.com        Intelligence     Social     Trend   
How to streamline your email testing process with Litmus 
Testing and troubleshooting are critical steps for every marketer sending high-quality email campaigns. However, it’s also incredibly time consuming. 67% of email marketers spend more than one hour on testing and troubleshooting for each campaign they send, according to our State of Email Production research. Especially in busy email seasons, this can add up—and every minute you save testing your campaigns can make a big difference. [...]
 litmus.com        Test   
Sophie’s top email designs for February [GFX]
Stand out email campaigns from the past month. 1. Billetto. SL: 3 events for a good laugh. Chosen for: + The feedback module in this email is a great idea for future segmenting and making sure readers are receiving the rich content they are more likely to be interested in. + Clean minimal design. [...]
 emaildesignreview.com        Gallery     Design   
The 10 Best Examples of Awesome Email Newsletter Designs [GFX]
The old saying about a picture being worth a thousand words goes well beyond the family album. Graphics play a key role in organizing content and in attracting the interest of viewers. When done properly, the very design of a newsletter can make the difference between garnering interest and increased business and having the material tossed in the recycle bin. [...]
 speedlancer.com        Gallery   
Email Attention Spans Increasing [Infographic] 
Mobile phones, Twitter, texting, video games, and other digital era trappings have been blamed for shortening our attention spans to less than that of goldfish. You might be tempted to throw email in that bucket…but you’d be wrong. According to an analysis of billions of emails using Litmus Email Analytics… The average time spent reading an email increased by nearly 7% to 11.1 seconds between 2011 and 2016. Honestly, we were more than a little surprised by this. We expected to find that email [...]
 litmus.com        Mobile     Study     Trend   
Made You Click: Meet The AI Lurking In Your Inbox 
Persado uses an algorithm to analyze a company's audience down to the individual level, paying attention to what you've clicked on from that brand—data that’s already collected by the company and anonymized before it reaches Persado—and what emotional phrases are most likely to catch your attention. Are you attracted to words that indicate exclusivity? Or do urgent messages tend to catch your eye? Persado takes all that data and uses another machine learning algorithm to generate messages that may [...]
 fastcodesign.com        Subjectline     Intelligence     Study     Tool   
"The more tests, the better!" and other A/B testing myths, debunked 
It’s 2017, and most marketers understand the importance of A/B testing. The strategy of applying the scientific method to marketing to prove whether an idea will have a positive impact on your bottom-line is no longer novel. But, while the practice of A/B testing has become more and more common, too many marketers still buy into pervasive A/B testing myths. #AlternativeFacts. [...]
 widerfunnel.com        Test   
[Podcast #52] Interview with Amanda Litman [MP3]
(31:09) What steps did you take to keep your lists clean? The campaign had great reporting on list health and used Return Path. They created segmentation by engagement with yellow (hadn’t opened in 60 days), red (hadn’t opened in 120 days), and green. They also set up automatically triggered campaigns for re-engagement. (32:57) What other types of segmentation and personalization did you use? The number one way the campaign knew if you were going to donate today was if you donated yesterday. They [...]
 litmus.com        Design     Listhygiene     Marketing   
Ask the Experts Gmail Webinar Q&A continued 
We are really happy with the turnout for the Ask the Experts: All About Gmail webinar that we had a few weeks ago. We covered several of the participant’s questions during the webinar but ran out of time during our live Q&A to answer some of the great questions we received. Below are some quick responses to the questions we collected and wanted to address. [...]
 returnpath.com        Deliverability   
Developing HTML Emails for Gmail: 12 Things you should know 
1. Gmail has several email clients. Although Gmail is most often identified with their Webmail and mobile apps, Gmail has many different versions and incarnation. This includes Gmails Inbox client, G Suite for business as well as a particularly problematic version of their Android client thats configured for POP/Imap access (see #2). Remi Parmentier has published an article on the different Gmail clients. . [...]
 emailonacid.com        Design   
How to avoid gmail clipping and why is it important? 
Have you ever come across the words “Message Truncated” or “Message Clipped” or “View Entire Message”, at the end of an email you received in Gmail? Now, tell me something honestly. How many of you actually click to read the remaining part of the LOOOOOOOOONG PROMOTIONAL email? I’m sure only a few of you raised your hands or may be none! [...]
 emailmonks.com        Design   
7 Ways To Add Automation Into Your Email Workflow 
Designing and coding emails often involves manual, arduous editing processes that are not only mundane and tiresome, but can easily leave room for mistakes. It doesn’t have to be that way. A variety of tools exist for email marketers and developers to automate their email workflow, allowing you to eliminate the mundane—and catch those costly errors before pressing send. [...]
 litmus.com        Design   
April Fool’s Day Email Template Inspirations [GFX]
When was the last time you had a good laugh? It’s been said and noted by great brains throughout history that ‘humor’ keeps the brain healthy and human relationships intact. As Sydney J. Harris once said, “Never take life seriously. Nobody gets out alive anyway”. The Monks have been getting mischievous at the Monastery with the same thought. As per a data by statisticbrain, the number of people who play an April Fool’s joke each year is estimated to be around 89,000,000. Now that’s a lot! [...]
 emailmonks.com        Gallery   
How Does Blendle Use Email? 
Blendle is a pay-per-article news aggregate. Founded in 2013, the company has grown immensely and has gained popularity not only in The Netherlands, but in Germany and the States as well. Blendle has [...]
 getrevue.co        Marketing   
Mailspice: Mehr Statistik für die E-Mail-Kampagne 
Ein uniques Merkmal ist, dass Mailspice kein Versender ist, sondern sich 100% auf die Analyse und das Reporting konzentriert. Der Unternehmensstandort ist Deutschland und die Software wurde von Anfang an unter Berücksichtigung des deutschen und europäischen Datenschutzes entwickelt. Sie kann sowohl anonymisiert als auch personalisiert tracken. Das macht Mailspice besonders für deutsche und europäische Unternehmen aus dem Mittelstand interessant, die eine Auftragsdatenverarbeitung nach deutschem Recht [...]
 absolit.de    (translate)     Tool   
2016 Q4 Email Benchmark Report [PDF]
The following report details overall email marketing trends for the fourth quarter of 2016, as well as the key performance indicators (KPIs) that shaped the year-over-year email program success for Cross-Channel Marketing clients. Key trends: Email volume rose by 14% in Q4 2016 compared to Q4 2015. Open, click, and transaction rates, revenue per email, and average order values were all similar to the rates seen in Q4 2015. [...]
 experian.com        Study   
Media Queries Demystified: CSS Min-Width and Max-Width 
A media query consists of an optional media type (all, handheld, print, TV and so on) and any number of optional expressions that limit when the query will trigger, such as width, pixel-density or orientation. Media queries are part of CSS3, and enable developers to customize their content for different presentations of their content. At a basic level, media queries enable an email developer to create responsive email by detecting the width of the display. For this purpose, the most commonly used [...]
 emailonacid.com        Design     Mobile   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Recht: Zufriedenheits-Befragungen ohne Opt-in?
Rezensionen schaffen Orientierung und Vertrauen. Sie sind für viele Händler erfolgskritisch und sollten daher gezielt gemanagt werden. Kurz nach dem Kauf etwa [...]
 Customer Journey: An der E-Mail führt kein Weg vorbei
Unlängst erklärte TheGuardian.com, warum die klassische elektronische Post in der nahen und fernen Zukunft einen sicheren Platz unter den [...]
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