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w✩EPiC - Weekly Email Picks #228

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
[Podcast #53] Native Android Email App Rendering & More [MP3]
(15:33) EmailThis - Open Source Template: We found a great new “Pocket/Instapaper for Email” that allows you to send articles or web pages directly to your inbox in an elegant typographic email template (which was open sourced by the creators!). (18:30) Everlane drops Facebook Messenger efforts for email: Another example of a big brand shifting all of its core messaging off of a social network to focus on email marketing. [...]
 litmus.com        Design     Marketing     Mobile   
This email newsletter raised $300K from its readers in 55 hours 
The Hustle has grown to 300,000 subscribers in less than a year, is profitable, and just raised over a million dollars from Silicon Valley and an additional $300,000 from readers. “Wait, really?” is a thing that I said several times in my interview with Sam Parr, founder and CEO of the San Francisco–based The Hustle, as he described to me what sounded very Skimm-like in terms of growth potential and reader loyalty. [...]
 niemanlab.org        Marketing   
Discussion: How did you get buy-in to improve a specific email tool, project or approach? 
How did you get buy-in to improve a specific tool, project, approach, or anything else to bring your email marketing to the next level? Whether it’s buy-in for a new analytics service, software, or even a project, getting buy-in is a big part of an email marketer’s job. However, getting that buy-in can be tough. Share your story of how you were able to get buy-in for something that helped improve your email marketing. [...]
 litmus.com        Marketing   
How to Make Your Unsubscribe Survey More Actionable 
Using an unsubscribe survey to understand why your subscribers opt out can give you valuable insights to drive improvements in your email marketing program—but only if you ask the right questions. Most of the unsubscribe surveys we’ve seen haven’t kept up with the growing number of reasons that consumers unsubscribe, as we revealed in our Adapting to Consumers’ New Definition of Spam ebook. That means that unsubscribe surveys have become increasingly less actionable over time. [...]
 litmus.com        Unsubscribe   
Automatische E-Mail-Klicks von der Firewall? 
Als wir Mitte letzten Jahres unsere Studie zum E-Mail-Marketing von 6.000 US eCommerce-Firmen per E-Mail-Kampagne bei einigen Tausend Digitalmarketing-Fachleuten bewarben, entdeckten wir bei genauer Prüfung der Klick-Response Erstaunliches: Knapp die Hälfte der Klicks wurde binnen Sekunden nach dem technischen Versand getätigt. Und diese Klicks traten häufig „geklumpt“ auf: Sie konzentrierten sich auf eine kleine Anzahl von Firmen. In diesen hatten scheinbar alle Empfänger Klickaktivität gezeigt [...]
 publicare.de    (translate)     Clickrate     Spam   
3 Major Recommendation Algorithm Mistakes Fortune 500 Companies Make 
Several recommendation algorithms power email-marketing campaigns as well as on-site product recommendations. With Amazon’s success in driving revenue and engagement from product recommendations, several companies leverage these algorithms to cross-sell/up-sell products to users. [...]
 retentionscience.com        Intelligence     Recommendation   
Last Minute Mother`s Day Email Campaigns [GFX]
This year Mother’s Day falls on Sunday 26th March, which means you have just over a week to generate interest and drive additional revenue for your business. Have you thought about how you can do this using email leading up to the event? [...]
 emailcenteruk.com        Event     Gallery   
Email Vendor Features & Functions Guide 2017  [PDF] 5.9mb
Welcome to the eighth annual edition of the Email Vendor Features & Functions Guide from Red Pill Email; the only guide compiled and written by an email marketing veteran who has made a living sending email and integrating email deployment tools, not just talking about it. Over the years we have included all market vendors in the same edition of our guide, and have produced separate small/mid-market and mid-market/enterprise editions of our guide. In doing so we’ve found that we don’t see a lot of in [...]
 emailvendorguides.com        ESP   
Animated GIFs in Email: Tips, Tricks, and Examples [GFX]
More and more emails now include an animated GIF. In fact, the use of animated GIFs has increased threefold in recent years. This is happening for two reasons: Video support remains limited across email clients GIFs allow marketers to add an interactive touch which makes their email stand out Let’s explore popular GIF use cases [...]
 mailcharts.com        Gallery     Design   
Rise of the GIF [GFX]
A quick browse through my inbox on any given day of the week unearths at least 4-5 animated GIFs being used in varying ways. They're becoming more and more commonplace in email design and it's clear they are more than a passing trend. This blog will take a look at some practical examples of GIFs in email to provide some inspiration for your email marketing campaigns. [...]
 communicatorcorp.com        Gallery     Design   
The Hidden Metrics of Email Deliverability 2016 - Industry Benchmarks for 7 Key Measurements [PDF] 0.6mb
Although overall spam placement increased slightly year over year (13% in 2016 vs 12% in 2015), positive engagement metrics like read rate, reply rate, and forward rate also saw significant improvement. Industries with the lowest spam rate (banking/finance, distribution & manufacturing, travel, and utilities) also exceeded nearly every benchmark for subscriber engagement. The amount of email delivered to the spam folder ranged from just 6% (banking/finance and distribution & manufacturing) to 24% [...]
 returnpath.com        Study     Trend     Deliverability   
Facebook Custom Audience weiterhin im Fokus der Datenschutzaufsicht 
Das Marketing-Tool Facebook Custom Audience bleibt weiterhin im Fokus des Bayerischen Landesamtes für Datenschutzaufsicht (BayLDA), wir berichteten. In seinem vor kurzem veröffentlichten Tätigkeitsbericht für die Jahre 2015 und 2016 ist zu lesen, dass 12 Unternehmen hinsichtlich des Einsatzes von Facebook Custom Audience überprüft wurden. Die Hälfte der Unternehmen gab an, das Marketing-Tool zu verwenden. Diesen Unternehmen droht jetzt möglicherweise die Einleitung eines Bußgeldverfahrens. Das BayLDA [...]
 datenschutz-notizen.de    (translate)     Law   
Knowing Your Type - Email Typography 
So, Paul Airy has this book we’re all crazy about called A Type of Email. We’ve got our fair share of typography nuts on staff, and this book is about the clearest, most tangibly applied set of guidelines we’ve seen regarding HTML typography in emails. Paul’s also started a newsletter called Type E which serves as a kind of expanded universe for the info in the book. We did our best to mask our fangirl status and reached out for an interview, which Paul graciously granted us. We also asked Paul for [...]
 reallygoodemails.com        Design   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Fragen und Antworten zum Webinar „Recommendationsin E-Mails“
Am 9. November fand das optivo Webinar „Zahlen, Fakten & Trends: Unsere Insights für Ihr E-Mail-Marketing“ statt. Meine Kollegin, Franziska Kirchhoff, und [...]
 Galerie: April-Scherze im E-Mail-Postfach
In weniger als drei Wochen ist wieder 1.4. - die perfekte Gelegenheit, um Newsletter-Abonnenten mit einem kleinen Jux zu unterhalten und ordnungsgemäß in den [...]
Please find this week's email industry roundup here.

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