Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!
Greetings from Berlin, Rene Kulka/@lukeAnker |
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KG Berlin zur Zulässigkeit von E-Mail-Werbung gegenüber Bestandskunden
Im vorliegenden Fall ging es nun um die Frage, wie die Rechtslage ist, wenn ein Kunde hinsichtlich einer von ihm konkret verwendeten E-Mail-Adresse der weiteren Verwendung widerspricht. Trifft den Unternehmer dann die Pflicht, sämtliche E-Mail-Adresse des Betroffenen zu löschen oder ist er lediglich verpflichtet, die in dem Widerspruch genannte Postadresse auf die Blacklist zu setzen? Das KG Berlin ist der Ansicht, dass den Unternehmer eine Sperrpflicht nur hinsichtlich der genannten E-Mail trifft. [...]
dr-bahr.com (translate)
Law
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Don’t pay your customers for a newsletter subscription
Email is still the biggest driver for eCommerce and every marketing team wants the access to the inbox of their customers. In times where everyone gets too many emails, your customers need a very good reason for a subscription. You might know the common popup on nearly any shop which offers some kind of discount for a confirmed newsletter sign up. Common discounts are 5-10€ - it depends on how badly you want to grow your subscriber list - or free shipping. If you are likely to adopt this for your [...]
sebastianschlein.com
Marketing
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10 Frequently Asked Questions About Agile Content
Q: Does the technology effect subject lines? A: This is a question that we regularly get and the answer is no, we cannot affect a subject line after the email is already deployed. The same goes for anything that’s been hard-coded as live text as well. One important thing to note here is that everything that Movable Ink is powering is done within the image containers in your email. [...]
movableink.com
Customization Tool
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GDPR: Seven questions about data subject rights
While the General Data Protection Regulation will bring many changes, more consistent, comprehensive protection of personal data rights is key to these reforms. Under existing laws, ‘data subjects’ (your customers) have: The right to object to processing for direct marketing, Right to be forgotten (e.g. Google’s online search results), The right to make Subject Access Requests (SARs). [...]
bluevenn.com
Law
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6 Abandoned Cart Email Tactics
I think we can all agree cart abandonment is an inevitable pain in the a**, right? According to Shopify, 67.45% people put items in their online shopping cart only to leave it without completing their purchase. That’s a lot of potential revenue lost. But no need to throw in the towel just yet, because even though we can’t eliminate cart abandonment entirely, we can minimize the likelihood of it happening. How? Abandoned cart emails. [...]
sleeknote.com
Automation Gallery Conversionrate
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Mother's Day email marketing ideas [GFX]
Americans will splurge on Mom in a big way again this year. The National Retail Federation projects a record-setting $23.6 billion on jewelry, flowers, cards, restaurant meals, clothing and “experience” gifts for Mother’s Day which is on May 14. Besides the overall spending jump—up 10.3% from last year’s record of $21.4 billion—shoppers also say [...]
mailcharts.com
Event Gallery
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E-Mail-Adressen: So nutzen Sie die vorhandenen Potenziale
Steigende Kundenakquisitionskosten und Reichweitenverluste auf den Social Media Plattformen führen zunehmend dazu, dass die Gewinnung von qualifizierten E-Mail-Adressen weit oben auf der Online-Marketing Agenda vieler Unternehmen steht. Der Fokus liegt dabei allerdings oft noch immer auf Maßnahmen wie Co-Registrierung und die Durchführung von Gewinnspielen – Maßnahmen, die zwar kurzfristig zu Adressen, langfristig aber zu sinkenden KPIS und nicht selten zu juristischen Problemen führen. Wesentlich [...]
emailmarketingblog.de (translate)
Listbuilding
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How to use VML Background Images
Many marketers like to use background images in their emails – they can give your email a distinctive style, and are a great way to create an email design that closely aligns with your company website. However, for all the potential benefits, background images are often avoided because Outlook does [...]
clickdimensions.com
Design
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Please find this week's email industry roundup here.
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