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w✩EPiC - Weekly Email Picks #231

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
That weird style issue in Outlook/Office365 
When Outlook.com/Office365 find an A tag without the HREF or with an empty HREF or an HREF with the value “#” then it will get very upset and will remove the link tag. This is a known bug documented by the great “email hacker” Rémi Parmentier [...]
 mosaico.io        Design   
The 2017 State of Email Workflows Report [PDF] 2.1mb
Some of the key findings from the State of Email Workflows include: Email content planning continues to be relatively ad hoc. The number of emails in production and the time it takes brands to produce an email varies significantly based on the sophistication of the email marketing program. Extremes dominate email development, with some tools and techniques seeing wide usage, while others are rarely used. Successful email programs put extra focus on ensuring their emails display and function as [...]
 litmus.com        Study   
How machine learning in G Suite makes people more productive  
One of the earliest machine learning use cases for G Suite was within Gmail. Historically, Gmail used a rule-based system, which meant our anti-spam team would create new rules to match individual spam patterns. Over a decade of using this process, we improved spam detection accuracy to 99%. Starting in 2014, our team augmented this rule-based system to generate rules using machine learning algorithms instead, taking spam detection one step further. Now, we use Tensor Flow and other machine learning [...]
 blog.google        Intelligence     Spam   
7 Automated Emails Your E-commerce Store Needs to be Sending [GFX]
With all the hype surrounding social media in recent years, it’s easy to forget that email remains the most potent channel for driving business today. Why? Because people prefer to receive emails from companies – more than any other form of communication. It sounds counter-intuitive, but it’s true. A study last year from MarketingSherpa found that 72% of US adults prefer to communicate with companies via email – that’s more than social media, text messages and phone calls combined. [...]
 kissmetrics.com        Automation     Gallery   
Hitting the Mark 2017 [PDF] 15.9mb
For our eighth annual Hitting the Mark, we went beyond measuring emails to evaluate the multichannel experience of 100 retail brands. Our research involved objectively scoring each company on the shopping experience and reviewing thousands of marketing and transactional emails. As an email marketing automation provider, we realize that email spans the end-to-end customer journey – so it’s important to take a holistic view. The 2017 report features a varied sample of global retailers, revealing both [...]
 windows.net        Gallery     Study   
Fixing a problem with “Unsubscribe” in Outlook.com 
One of the problems that some of our users have been experiencing in Outlook.com is using the “You can unsubscribe” widget. The widget above shows up when we think the message is bulk, and the message contains a List-Unsubscribe header, and that header contains a mailto. We parse out the mailto and send a message to the address, unsubscribing you from the list. If the List-Unsubscribe header only has a http link, we do not show the widget. If it has both a mailto and a http link, we still only parse [...]
 microsoft.com        Unsubscribe     Deliverability   
Canadian Anti-Spam Legislation (CASL) Campaign and Database Compliance Checklist [PDF]
Use this Checklist as a guide to assessing existing databases for compliance with Canada’s Anti-Spam Legislation (CASL). This will assist in determining what subscribers, if any, will require reconfirmation before or after CASL comes into force on July 1, 2014. This document is provided for informational purposes only, and is not intended as legal advice [...]
 returnpath.com        Law   
Convergence of Personalization, Lifecycle Marketing and Channels [GFX]
The customer journey is on longer linear. While some consumers opt-in to an email list the first time they visit a site when they’re still in the awareness or consideration phase, many others subscribe during the checkout process – either online or at your physical location. [...]
 listrak.com        Automation     Gallery     Customization     Marketing     Multichannel   
Frameworks: Foundation for Emails (Inky) or MJML? 
Email template languages have created significant buzz. They promise to abstract away the quirks and annoyances of email rendering, allowing you to write clean simple code that will be transpiled to raw HTML as a final step. The two leading contenders are Foundation for Emails 2 by Foundation and MJML by MailJet. [...]
 rivalhound.com        Design   
Image Map Support in HTML Email 
From my tests, all the major email clients support image maps. Yes, even Microsoft Outlook! Other clients that I've tested that works with image maps include, iOS, Apple Mail, Yahoo! Mail, Gmail, Outlook.com, AOL and the Samsung Android client. Downsides of Image Maps. With all the utility of image maps, there are some distinct drawbacks that you should consider should you decide to use them. [...]
 emailonacid.com        Design   
Building Email with CSS Grid 
After week 1’s semantic HTML-only email, for week 2’s email we looked at using modern CSS to apply layout to our code. We’ve been looking at how we could move towards a multi-column, magazine-style layout for a while, and combined with a co-incidental update in iOS support, CSS Grid seemed like the perfect approach. [...]
 medium.com        Design   
The State of Personalization in 2017 [PDF] 6.4mb
Over 70% of companies are using personalization in some form. Email personalization is the most popular channel for personalization, while mobile app is the least popular. While 67% of marketers who are leveraging personalization are using only rule-based targeting, only 33% are using either exclusively machine-learning/algorithmic targeting or both approaches. And when it comes to the data they use to target their personalized experiences, demographics, location, and pages viewed top the list. This [...]
 evergage.com        Customization     Study   
E-Mail-Marketing-Benchmark 2017 [PDF] 0.9mb
Für den E-Mail-Marketing-Benchmark wurden die Kennzahlen von weit mehr als 1.000 Inxmail Kunden mit den Zielmärkten Deutschland, Österreich und Schweiz ausgewertet. Insgesamt wurden dabei mehrere zehntausend Newsletter mit einem gesamten Versandvolumen von mehreren Milliarden E-Mails aus den Jahren 2013 bis 2016 analysiert. Triggermailings wurden separat ausgewertet. [...]
 inxmail.de    (translate)     Study     Trend   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Outlook.com: Ungewollte Lücken zwischen Bildern schließen
Unerwünschte Abstände zwischen Newsletter-Bildern? Das wurmte E-Mail-Designer ja schon mal, manch einer wird sich erinnern. Die Lücken entstanden damals, als [...]
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