When Outlook.com/Office365 find an A tag without the HREF or with an empty HREF or an HREF with the value “#” then it will get very upset and will remove the link tag. This is a known bug documented by the great “email hacker” Rémi Parmentier [...]
 mosaico.io        Design   

One of the earliest machine learning use cases for G Suite was within Gmail. Historically, Gmail used a rule-based system, which meant our anti-spam team would create new rules to match individual spam patterns. Over a decade of using this process, we improved spam detection accuracy to 99%. Starting in 2014, our team augmented this rule-based system to generate rules using machine learning algorithms instead, taking spam detection one step further. Now, we use Tensor Flow and other machine learning [...]
 blog.google        Intelligence     Spam   

With all the hype surrounding social media in recent years, it’s easy to forget that email remains the most potent channel for driving business today. Why? Because people prefer to receive emails from companies – more than any other form of communication. It sounds counter-intuitive, but it’s true. A study last year from MarketingSherpa found that 72% of US adults prefer to communicate with companies via email – that’s more than social media, text messages and phone calls combined. [...]
 kissmetrics.com        Automation     Gallery   

One of the problems that some of our users have been experiencing in Outlook.com is using the “You can unsubscribe” widget. The widget above shows up when we think the message is bulk, and the message contains a List-Unsubscribe header, and that header contains a mailto. We parse out the mailto and send a message to the address, unsubscribing you from the list. If the List-Unsubscribe header only has a http link, we do not show the widget. If it has both a mailto and a http link, we still only parse [...]
 microsoft.com        Unsubscribe     Deliverability   

Use this Checklist as a guide to assessing existing databases for compliance with Canada’s Anti-Spam Legislation (CASL). This will assist in determining what subscribers, if any, will require reconfirmation before or after CASL comes into force on July 1, 2014. This document is provided for informational purposes only, and is not intended as legal advice [...]
 returnpath.com        Law   

The customer journey is on longer linear. While some consumers opt-in to an email list the first time they visit a site when they’re still in the awareness or consideration phase, many others subscribe during the checkout process – either online or at your physical location. [...]
 listrak.com        Automation     Gallery     Customization     Marketing     Multichannel   

Email template languages have created significant buzz. They promise to abstract away the quirks and annoyances of email rendering, allowing you to write clean simple code that will be transpiled to raw HTML as a final step. The two leading contenders are Foundation for Emails 2 by Foundation and MJML by MailJet. [...]
 rivalhound.com        Design   

From my tests, all the major email clients support image maps. Yes, even Microsoft Outlook! Other clients that I've tested that works with image maps include, iOS, Apple Mail, Yahoo! Mail, Gmail, Outlook.com, AOL and the Samsung Android client. Downsides of Image Maps. With all the utility of image maps, there are some distinct drawbacks that you should consider should you decide to use them. [...]
 emailonacid.com        Design   

After week 1’s semantic HTML-only email, for week 2’s email we looked at using modern CSS to apply layout to our code. We’ve been looking at how we could move towards a multi-column, magazine-style layout for a while, and combined with a co-incidental update in iOS support, CSS Grid seemed like the perfect approach. [...]
 medium.com        Design